Posted on 07/17/2023 8:12:06 AM PDT by Red Badger
Bud Light sales suffered a major decline over the July 4th holiday weekend as the boycott against the brand continues, industry data shows.
Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues.
Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in the four week period ending July 8th, the sales data shows. Rival beer brands Coors Light and Miller Lite had a 30.2% and 25.3% sales increase in the week ending July 8th. Modelo Especial had a 20.7% uptick in sales for the same time period.
The boycott against Bud Light began in early April after transgender influencer Dylan Mulvaney posted advertisements on social media to promote the brand. Mulvaney, a biological male who identifies as a transgender female, was sent customized beer cans by Bud Light to celebrate one year of being transgender.
Conservatives accused Bud Light of promoting transgender ideology by partnering with Mulvaney, who previously interviewed President Joe Biden about his support for transgender procedures for minors.
The Bud Light boycott was intensified by unearthed comments from Bud Light marketing executive Alissa Heinerscheid where she trashed the brand’s “fratty” and “out of touch” image. Heinerscheid and another marketing executive were later fired for the Mulvaney partnership, the Daily Caller first reported.
Anheuser-Busch is trying to win customers back with a summer marketing campaign featuring NFL stars, concerts, giveaways and the “Bud Knight” mascot. The company’s U.S. CEO Brendan Whitworth refused to say in a late June interview whether it was a mistake for Bud Light to partner with Mulvaney.
The transgender influencer accused Anheuser-Busch of abandonment after the Bud Light boycott began. Anheuser-Busch responded to Mulvaney by restating its commitment to the LGBT community.
It’s dead Jim.
beer drinkers just don't give a shiite regards that beer.
Again. It’s not a boycott. It’s banishment.
I’d rather drink Schmitts Gay.
Exactly. There's nothing that Transheuser Butch / InBev can do to bring back customers. They showed the world their true selves and it sickened people.
Beer is beer...it’s not like Bud is addictive. The saloon is what’s addictive.
Anyjuan know what the current loss total is from BL’s fruit display? Last I saw it was 20 billion dollars. Definitely not a good fairy.
People, and Pudweiser, have suddenly discovered that there are OTHER BEERS OUT THERE.................
so true
but i like that they are going to
spend gobs and gobs of money trying
anyone know when the 2q results are due?
that will be an interesting day
Let’s just say we have irreconcilable differences, and leave it at that.
They could fix this, but they won’t, out of fear about the Left throwing a Temper tantrum on their doorstep................
They aren't trying at all. 1) Issue a sincere apology to customers 2) Tell customers that as a result of their mistake they FIRED all involved. It's been months, and NO apology, thus, the boycott will continue and they will lose MILLIONS. I doubt Bud Light beer survives this.
It’s good enough for Sandler and Farley…
It’s hard to imagine how anyone could have a strong commitment to Bud Lite, a beer which had all the taste and vibrance of wet air. Now that Bud Lite has identified itself with the LGBTQ community, there is a reason to be passionate about the brand, but not in the way Budweiser expected.
Shows who’s running the country. Lose billions while trying to appease those that don’t even buy your product.
They will not apologize.
They fear the Left more than their former customers...........
They have been branded ‘Queer Beer’ and it will be damn near impossible to overcome that epithet...........
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