Posted on 07/04/2023 1:54:49 PM PDT by Morgana
Despite Bud Light's expectations, their new advertisement, featuring Kansas City Chiefs star Travis Kelce, failed to salvage their reputation in the aftermath of the Dylan Mulvaney controversy.
As sales continue to plunge, Bud Light released a 15-second commercial on Sunday showing Kelce cracking open a can of beer and aggressively grunting with several other men.
The ad, titled 'Backyard Grunts with Travis Kelce,' is being labeled as another 'desperate' effort to regain support and has faced criticism online, with the majority of comments claiming the brand is attempting to save face once again.
The new advert appears to be an attempt to claw back male drinkers turned off by its recent marketing choices. Kelce is pictured attending a BBQ with several other men, satirically grunting as they slowly recline in their seats and crack open a beer.
'I don't understand how this appeals to Bud Light's target market, transgender youth,' one viewer commented on the YouTube video.
'Man Bud Light is going for the death blow at this point,' one commenter wrote. 'This is what they think of their client base, stupid grunting cavemen.'
'I'm actually embarrassed for Bud Light at this point,' another viewer said.
A third commented: 'This has become a complete joke….just take it off the shelf already we're not coming back!!'
'Even in the commercial people don't want to drink bud light,' one wrote.
'Never will I ever.... Buy a Budweiser- Busch product AGAIN. EVER.'
'Sorry there Bud. The only thing that would be close to bringing your base customers back is an unconditional apology and a renounce of woke culture!' said one viewer.
Kelce's appearance in the advert was also met with backlash, with one commenter slamming him for being a 'sell out'.
(Excerpt) Read more at dailymail.co.uk ...
I think the company executives have been sampling too much of their own products.
They hired republican conservatives as consultants to try to advise them out of their disaster. Pretty stupid of them, huh? Now the AB executives know how voters feel about our big thinking solutions teams around the Beltway.
There's not enough alcohol in that swill, one would have to drink a 24 pack, as many of their customers did on weekends.
I wonder if any of the company executives have ever tried the junk they sell?
May bud go the way of the buggy whip
As though they are out of shape...
A viewer commented: ‘This has become a complete joke….just take it off the shelf already we’re not coming back!!’
Because Bud Light is learning you do not neglect 99.9 percent of your market to chase .001 per cent of the market. Virtue signaling may pay off in Dem politics but it is a loser in business
didn’t relize there were so many really goods beers available, won’t go back to Budd fairy lite.
It’s probably too late. But AB executives should have apologized immediately for the Bud Light fiasco. They should say that they won’t celebrate Pride Month again. They weren’t willing to do that because they think they would get a lot of criticism for doing that. That’s true but they lost their customers. In retrospect, it’s better to take the heat for canceling Pride Month
As for A-B and all of its brands, starve - perhaps "dehydrate" is a better term - the beast so that local breweries can again become the norm, and conglomerate "export" beers be a thing of the past.
A-B has to come to the realization that Bud Lite will be known as the “queer’s beer” for generations. Spending money trying the change that is just peeing down a rat-hole.
Those company Executives ought to realize that Bud Lite is dead and should be buried. If they had any brains, they would take it off the market for good and after a reasonable period of time introduce a new Lite beer under a new name and label coupled be an extensive introductory campaign geared to the old audience.
They'd first need to make a genuine apology. And they appear to be unable to do so. Their CEO made a couple of half-hearted attempts, but they just came across as non-apology apologies. A real apology would entail firing the culprits (the Marketing Director and her boss were fired ... after a month), and an admission that they - including the CEO - screwed up by bending the knee to the woke/progressive mob. They can say that: 'all of the other big companies, and the government, were doing so - and thought they had to do the same to stay in business. They realize, now, that this was insulting to their real customers, and they do service to no one by supporting a mental illness. We apologize. We recognize our error, and it won't happen again'.
And what would be the downside? The leftist and pervert mob would be enraged, but the vast majority of that group don't drink beer. They stick with their wine coolers and crack cocaine.
But, alas, I don't see the Bud CEO making any real apology. It is not in his DNA.
Oh, Travis, as a Chiefs fan, I’m disappointed. (You could have at least taken your shirt off). Geez.
I was just going to say something similar.
And their ESG score would tank, and their borrowing costs from BlackRock affiliated lenders would skyrocket.
This *HAS* to be the kudgel that’s keeping them from doing so. Nothing else makes sense.
It used to be that when you watched a Bud Light ad you didn't think about it, you just watched it with a "fratty", to quote Ms. Heinerscheid, sense of humor. In that world the ad they just ran is funny, in a "fratty" way. A few burps and other noises would have made it better.
But once it is all about politics then everyone watches the ad from a different perspective. From a political perspective their new ad is just offensive, patronizing, and far from "inclusive". It will anger people on both sides of the issue.
If AB was serious about saving the Bud Light brand they would have filmed the ad with Dylan Mulvaney serving beer and sandwiches to the guys with everyone laughing about the whole scene. But AB doesn't have the nerve to do that - it is way too "fratty".
this commercial was way off base
shouldnt kelce be in drag?
showing Kelce cracking open a can of beer???
well, i guess SOMEBODY dint watch the commercial
he never even touched the can...
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