They'd first need to make a genuine apology. And they appear to be unable to do so. Their CEO made a couple of half-hearted attempts, but they just came across as non-apology apologies. A real apology would entail firing the culprits (the Marketing Director and her boss were fired ... after a month), and an admission that they - including the CEO - screwed up by bending the knee to the woke/progressive mob. They can say that: 'all of the other big companies, and the government, were doing so - and thought they had to do the same to stay in business. They realize, now, that this was insulting to their real customers, and they do service to no one by supporting a mental illness. We apologize. We recognize our error, and it won't happen again'.
And what would be the downside? The leftist and pervert mob would be enraged, but the vast majority of that group don't drink beer. They stick with their wine coolers and crack cocaine.
But, alas, I don't see the Bud CEO making any real apology. It is not in his DNA.
I was just going to say something similar.
And their ESG score would tank, and their borrowing costs from BlackRock affiliated lenders would skyrocket.
This *HAS* to be the kudgel that’s keeping them from doing so. Nothing else makes sense.