I think the company executives have been sampling too much of their own products.
They hired republican conservatives as consultants to try to advise them out of their disaster. Pretty stupid of them, huh? Now the AB executives know how voters feel about our big thinking solutions teams around the Beltway.
May bud go the way of the buggy whip
As though they are out of shape...
A viewer commented: ‘This has become a complete joke….just take it off the shelf already we’re not coming back!!’
Because Bud Light is learning you do not neglect 99.9 percent of your market to chase .001 per cent of the market. Virtue signaling may pay off in Dem politics but it is a loser in business
It’s probably too late. But AB executives should have apologized immediately for the Bud Light fiasco. They should say that they won’t celebrate Pride Month again. They weren’t willing to do that because they think they would get a lot of criticism for doing that. That’s true but they lost their customers. In retrospect, it’s better to take the heat for canceling Pride Month
As for A-B and all of its brands, starve - perhaps "dehydrate" is a better term - the beast so that local breweries can again become the norm, and conglomerate "export" beers be a thing of the past.
Oh, Travis, as a Chiefs fan, I’m disappointed. (You could have at least taken your shirt off). Geez.
It used to be that when you watched a Bud Light ad you didn't think about it, you just watched it with a "fratty", to quote Ms. Heinerscheid, sense of humor. In that world the ad they just ran is funny, in a "fratty" way. A few burps and other noises would have made it better.
But once it is all about politics then everyone watches the ad from a different perspective. From a political perspective their new ad is just offensive, patronizing, and far from "inclusive". It will anger people on both sides of the issue.
If AB was serious about saving the Bud Light brand they would have filmed the ad with Dylan Mulvaney serving beer and sandwiches to the guys with everyone laughing about the whole scene. But AB doesn't have the nerve to do that - it is way too "fratty".
this commercial was way off base
shouldnt kelce be in drag?
showing Kelce cracking open a can of beer???
well, i guess SOMEBODY dint watch the commercial
he never even touched the can...
Their Marketing team needs new blood and new ideas. This might help....
https://rumble.com/v2xcsva-pitch-meeting-to-save-bud-light.html?mref=6zof&mrefc=2
Its a childish smack in the face to its core customers.
They just keep digging deeper.
Maybe the Board is made up of homos and have a mindset that they refuse to change.
In related news, Dylan Mulvaney is teaming with Taylor Swift to write a song about how Dylan got dumped by some guy named Bud Light.
And, finally, Spuds MacKenzie was portrayed by a girl dog. BLight has been paying its customer base for a long time.
I saw the d. It is an inside joke with the granny community. AnBev is saying to the trannies, “See, these are the knuckle dragging kind of lowlifes the media wants us to appeal to. But have no fear, we’re all in queer. We can laugh together at these a—holes.”
Will the next commercial be a bunch of guys burping?
I was in a barbecue joint in Texas a couple days ago and I saw a table with several normal-looking men (not trannies) and they were all drinking a Budweiser product.
[’Man Bud Light is going for the death blow at this point,’ one commenter wrote. ‘This is what they think of their client base, stupid grunting cavemen.’]
Much of corporate America (these days) is out-of-touch with reality. They stay in bubbles, blissfully-unaware of almost anything outside their yes-men and yes-women.
They let “HR” mandates run all the hiring and still can’t figure out why they cannot get to people.
I have tried for multiple jobs - the only ones, surprisingly, that actually answered the phone or called back, are contracting firms for low-level government jobs.
Not a single private business has answered the phone nor called back. Not one.
I am sooooooo reminded of 2008.