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'This is desperate': Bud Light is mocked over new ad featuring Kansas City Chiefs star Travis Kelce and men GRUNTING in bid to reverse Dylan Mulvaney disaster and appeal to male drinkers
UK Daily Mail ^ | July 3, 2023 | Will Porter

Posted on 07/03/2023 10:29:36 AM PDT by C19fan

Bud Light has been branded 'desperate' after releasing a new advert with Kansas City Chiefs star Travis Kelce in a bid to win back customers.

The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Food; Society
KEYWORDS: beer; bud
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So the 2nd ad from InBev that somehow is going to salvage Bud Light by insulting the disillusioned former Bud Light drinker. Is that is what is taught as effective marketing at Harvard Business School? Are the marketing people so brainwashed by woke ideology to get are incapable or portraying white straight men as nothing but buffoonish cave men?
1 posted on 07/03/2023 10:29:36 AM PDT by C19fan
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To: C19fan

Kelce has got to be among the stupidest NFL players out there.

He doesn’t speak in interviews, rather he strikes poses, screams and grunts, in imitation of black ghetto-thug culture.


2 posted on 07/03/2023 10:31:47 AM PDT by PGR88
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To: C19fan

Didn’t know he swung that way.


3 posted on 07/03/2023 10:32:38 AM PDT by bray (You can tell who the Commies fear.)
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To: C19fan

If AB were Smart they would suspend sale of Bud Lite Indefinitely and after a reasonable period of time introduce a new Lite Beer with a new name and label accompanied by a Big Introductory Ad Campaign. It is time they buried Bud Lite instead of trying to revive it from the grace.


4 posted on 07/03/2023 10:33:16 AM PDT by Old Retired Army Guy
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To: C19fan

There is only one ad that will save them: a single Bud Light can with the words:

Two Genders

One Beer

Bud Light

But they haven’t got the balls.


5 posted on 07/03/2023 10:33:24 AM PDT by Thurifer the Censer (If you can see the altar, there's not enough smoke)
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To: Old Retired Army Guy

Grace should have have been “Grave”.


6 posted on 07/03/2023 10:34:07 AM PDT by Old Retired Army Guy
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To: C19fan

Maybe their customers are as dumb as their marketing department.


7 posted on 07/03/2023 10:34:17 AM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: C19fan

The old phrase “When you are in a hole, stop digging”, comes to mind.


8 posted on 07/03/2023 10:34:25 AM PDT by GMThrust
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To: C19fan
Are the marketing people so brainwashed by woke ideology to get are incapable or portraying white straight men as nothing but buffoonish cave men?

In their minds, the opposite of a cool, woke, cosmopolitan, surgically altered sexual deviant praising their horse-p*ss is a bunch of Neanderthals squatting and grunting.

Regards,

9 posted on 07/03/2023 10:35:39 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: C19fan

From the article:

“’Sorry there Bud. The only thing that would be close to bringing your base customers back is an unconditional apology and a renounce of woke culture!’ said one viewer.”

And there you have it in a nutshell.


10 posted on 07/03/2023 10:35:45 AM PDT by Revel
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To: C19fan

About the only thing that is going to save Bud would be to manipulate their sales numbers and have woke money prop up their stock.


11 posted on 07/03/2023 10:36:03 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: C19fan

I guess bud lights new target customer isn’t smart enough to get out of the rain to consume their product......because that’s the commercial I’ve been seeing lately.


12 posted on 07/03/2023 10:37:02 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: C19fan

So, now were all just overweight blobs who can’t sit or stand up without sounding like we’re damn near dying?


13 posted on 07/03/2023 10:37:34 AM PDT by Mathews (I have faith Malachi is right!!! Any day now...)
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To: C19fan

I’m a bit surprised that Budweiser hasn’t hired the Village People to push Bud Lite.
After all, they include a cowboy, a biker, and some guy in a hard hat. That pretty much covers traditional American beer drinkers.


14 posted on 07/03/2023 10:37:45 AM PDT by Leaning Right (The steal is real.)
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To: C19fan

The cure for shooting yourself in the foot is not knocking yourself in the head with a 2X4.


15 posted on 07/03/2023 10:39:11 AM PDT by FroedrickVonFreepenstein
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To: Old Retired Army Guy
If AB were Smart they would suspend sale of Bud Lite Indefinitely and after a reasonable period of time introduce a new Lite Beer with a new name and label

that's a huge risk. Beer is hyper-competitive and it would be like trying to re-introduce Coca Cola. The marketing costs would be huge. People would treat it just like any other new brand

A better strategy would be a sincere and well thought-out apology campaign.

But from top to bottom, the institutional woke bubble-think of InBev management would never allow a back-down from globohomo.

16 posted on 07/03/2023 10:42:30 AM PDT by PGR88
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To: C19fan
From the article...Mulvaney......it gives customers permission to be as transphobic and as hateful as they want

I don't need ABs or your "permission" to do anything.

17 posted on 07/03/2023 10:43:48 AM PDT by Bounced2X (Boomer - I survived childhood with no bike helmet.)
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To: C19fan

Once again, epicene marketers misunderstand what it means to be a man. Why would I want to imitate the behavior of a football player who would do, say, or grunt anything to make a buck?


18 posted on 07/03/2023 10:45:10 AM PDT by oblomov
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To: C19fan

Buh bye Bud!


19 posted on 07/03/2023 10:45:46 AM PDT by Menehune56 ("Let them hate so long as they fear" (Oderint Dum Metuant), Lucius Accius (170 BC - 86 BC))
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To: PGR88
Just call it "Schmitt's Gay", like the old SNL skit.


20 posted on 07/03/2023 10:46:26 AM PDT by dfwgator (Endut! Hoch Hech!)
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