If AB were Smart they would suspend sale of Bud Lite Indefinitely and after a reasonable period of time introduce a new Lite Beer with a new name and label accompanied by a Big Introductory Ad Campaign. It is time they buried Bud Lite instead of trying to revive it from the grace.
Grace should have have been “Grave”.
that's a huge risk. Beer is hyper-competitive and it would be like trying to re-introduce Coca Cola. The marketing costs would be huge. People would treat it just like any other new brand
A better strategy would be a sincere and well thought-out apology campaign.
But from top to bottom, the institutional woke bubble-think of InBev management would never allow a back-down from globohomo.