[PGR88]

If AB were Smart they would suspend sale of Bud Lite Indefinitely and after a reasonable period of time introduce a new Lite Beer with a new name and label

that's a huge risk. Beer is hyper-competitive and it would be like trying to re-introduce Coca Cola. The marketing costs would be huge. People would treat it just like any other new brand

A better strategy would be a sincere and well thought-out apology campaign.

But from top to bottom, the institutional woke bubble-think of InBev management would never allow a back-down from globohomo.

[dfwgator]

Just call it "Schmitt's Gay", like the old SNL skit.