Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

'This is desperate': Bud Light is mocked over new ad featuring Kansas City Chiefs star Travis Kelce and men GRUNTING in bid to reverse Dylan Mulvaney disaster and appeal to male drinkers
UK Daily Mail ^ | July 3, 2023 | Will Porter

Posted on 07/03/2023 10:29:36 AM PDT by C19fan

Bud Light has been branded 'desperate' after releasing a new advert with Kansas City Chiefs star Travis Kelce in a bid to win back customers.

The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Food; Society
KEYWORDS: beer; bud
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-65 next last
To: C19fan

Notice what they aren’t trying?
sexy babes, bikinis, hot chicks, the things beer-drinking men like in their beer ads.


41 posted on 07/03/2023 11:10:49 AM PDT by ansel12 (NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: chief lee runamok

I’m convinced now that Bud Light is run by people who despise women AND men.


42 posted on 07/03/2023 11:16:46 AM PDT by Jamestown1630 ("A Republic, if you can keep it.")
[ Post Reply | Private Reply | To 38 | View Replies]

To: C19fan

Holy hannah. Kelce may have the IQ of a orangutan. And you want him to represent your product?


43 posted on 07/03/2023 11:17:41 AM PDT by Bookshelf
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steely Tom

I doubt either are as stupid as the boomer comments on these threads.

Nobody wants the crappy diet beer sold to boomers who wanted to pretend they were still young. There are no consumers and no one wants to make and sell it. Its trash and its low margin.

No boomers, no crappy diet beer.

Just like I said when this all started, watch for other companies to pull the same things and sure enough others followed right down the same path.

Not just other diet beers but other brands that have made their money being part of the mind memes of being a boomer like Harley Davidson.

Bad companies and their products should die if they cant find a new market for consumers.

What Im trying to say is that if your enemy navigates his ship onto a reef and is sinking, its entirely up to you if you wish to dance and celebrate but dont delude yourself into believing you had anything to do with it. Thats like kids in the back seat pretending that their parents driving down the highway are winning a race, its all in their mind and they are not in control.

If your drowning enemy finds someone to take them aboard, that ship is not necessarily your enemy either.

When there are no boomers, there is no need for boomer trash. All of these companies face losing 100% of their value regardless of what they once were or they must try to find a way to minimize the loss. If it means that they once had 100% of the market and can only hold on to 10%, then so be it.

Gens X and Z have no real say in any of this.

Everything must now switch to the world as defined by the mind of the Millennial and the boomers dont really have any say anymore either as they will lose political control at the end of election night 2024 and as their numbers dwindle they pass the torch due to sheer numbers in the population by 2030.

Millennials generally dont want real beer and if the few who do want organic kumquat guava ultralight IPA then thats what everyone gets.


44 posted on 07/03/2023 11:24:14 AM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Thurifer the Censer
Two Genders One Beer Bud Light

I've suggested they hire swimmer Riley Gaines, with the tagline "Real Beer for Real people" They wouldn't do that one either.

45 posted on 07/03/2023 11:25:46 AM PDT by FatherofFive (I support Trump. Not the GOP)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Revel

“From the article:

“’Sorry there Bud. The only thing that would be close to bringing your base customers back is an unconditional apology and a renounce of woke culture!’ said one viewer.”

And there you have it in a nutshell.”

Bud is either so virtuous they would risk their bottom line by appeasing a few transvestites, or they are accountable to their business and share holders by focusing on their bottom line.

They already picked the former, and any apology or renouncement from them would be insincere. As the latest noble woke folk their path is clear. Go down in flames with a smile hero.


46 posted on 07/03/2023 11:29:28 AM PDT by bluescape (Mainstream Media-The guard dog that holds you down while the attacker has his way.)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Thurifer the Censer
There is only one ad that will save them: a single Bud Light can with the words:

Won't help. The majority of the public now considers BL to be tranny fluid, and thus want nothing whatsoever to do with it. Advertising works.

47 posted on 07/03/2023 11:37:38 AM PDT by zeugma (Stop deluding yourself that America is still a free country.)
[ Post Reply | Private Reply | To 5 | View Replies]

Doesn’t that sound ‘fratty and out of touch’?…asking for Alissa…


48 posted on 07/03/2023 11:38:19 AM PDT by TnTnTn
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

End the Bud Lite brand. Make a new beer that is a a close as you can get to Yuengling, call it something other than Yuengling, Bobs ya uncle…


49 posted on 07/03/2023 11:39:35 AM PDT by TalBlack (We have a Christian duty and a patriotic duty. God help us.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan
They are getting roasted on twitter. Never seen a company crater its brand so quickly, so unnecessarily.
50 posted on 07/03/2023 11:43:28 AM PDT by HonkyTonkMan ( )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Revel

That wouldn’t do it. At least not for anybody who understands that all apologies from the left are complete lies. An apology only matters if it represents true repentance and a willingness to not repeat the sin. Neither of those apply to the people running Anheuser-Busch


51 posted on 07/03/2023 11:43:50 AM PDT by ChildOfThe60s ( If you can remember the 60s.....you weren't really there..)
[ Post Reply | Private Reply | To 10 | View Replies]

To: C19fan

Boycott everyone and everything this stupid woman hating company uses to promote their products.


52 posted on 07/03/2023 11:46:23 AM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

The NFL is all about faggotry too


53 posted on 07/03/2023 11:59:43 AM PDT by NWFree (Sigma male 🤪)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Oldeconomybuyer

198,000 subscribers still! lol


54 posted on 07/03/2023 12:18:24 PM PDT by US_MilitaryRules (#PureBlood)
[ Post Reply | Private Reply | To 22 | View Replies]

To: C19fan

And still not an apology to be seen anywhere.


55 posted on 07/03/2023 12:43:09 PM PDT by FrankRizzo890
[ Post Reply | Private Reply | To 1 | View Replies]

To: C19fan

Stupid, immature marketing team..fire them all


56 posted on 07/03/2023 1:22:22 PM PDT by rainee (Trump won! )
[ Post Reply | Private Reply | To 1 | View Replies]

To: gnarledmaw
You are correct that over time brands shift in response to the changing preferences of new generations of consumers. That's why you don't see touring big bands anymore, as one example.

But that isn't what is sinking Bud Light.

Bud Light's rapid sales decline is not the result of the gradual reduction of customers due to aging and demographics. The loss of sales is directly correlated with the damage to the brand image AB did by launching a dumb marketing campaign, and worse yet the brand marketing manager trashing their own customer base on a video in a weak attempt by her to look better.

The whole situation is a textbook example of corporate bungling.

57 posted on 07/03/2023 1:23:15 PM PDT by freeandfreezing
[ Post Reply | Private Reply | To 44 | View Replies]

To: C19fan

Budweiser’s Gay Ad Agency told Budweiser their ads needed more ‘hunks’ - - and there will be a casting couch to gauge the “grunting and moaning” of future hunks.

Desperate is an understatement.

Hey Bud, hire a PR firm with a few heterosexuals ... Try something different. Demand your ad agency look like America and not like members of a gay bathhouse.


58 posted on 07/03/2023 1:31:43 PM PDT by GOPJ (BUD LIGHT - QUEER BEER - - - NOT WELCOME AT ANY 4TH OF JULY GATHERING.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PGR88

🦅 got the smart Kelce.


59 posted on 07/03/2023 2:11:22 PM PDT by cowboyusa (YESHUA IS KING OF AMERICA! AMERICA FIRST! DEATH TO MARXISM AND GLOBALISM! there is no coexistence wi)
[ Post Reply | Private Reply | To 2 | View Replies]

To: freeandfreezing

The thing is with that is that as humans we can learn from others mistakes without having to repeat them.

“Bud” was called out and was “losing to boycott” when Molson Coors and Harley announced their rainbow affiliation nonsense. Despite seeing those companies get hit then Pantene, Gillette, Citi, and Adidas stepped into the pro fruit fight.

Either all these companies need to fire their entire executive staff or these companies did this intentionally.

They havent been fired. This means its not accidental which is what makes people point to blackrock, DEI, etc.

That means it was intentional and for investors, not consumers.

Consumers, X and Z are overall irrelevant. Numbers wise, the regular people of a large enough number and enough invested to be of any importance with investments are Boomers and then soon to be the Millennials.

Having said that, I dont think that the common investor saving a bit for retirement so much as those big enough to invest enough in the interests that control places like Blackrock are the investors of note.

Discussing anything beyond that as to who that actually is only tends to result in name calling and threads being pulled.


60 posted on 07/03/2023 2:44:43 PM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
[ Post Reply | Private Reply | To 57 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-65 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson