But that isn't what is sinking Bud Light.
Bud Light's rapid sales decline is not the result of the gradual reduction of customers due to aging and demographics. The loss of sales is directly correlated with the damage to the brand image AB did by launching a dumb marketing campaign, and worse yet the brand marketing manager trashing their own customer base on a video in a weak attempt by her to look better.
The whole situation is a textbook example of corporate bungling.
The thing is with that is that as humans we can learn from others mistakes without having to repeat them.
“Bud” was called out and was “losing to boycott” when Molson Coors and Harley announced their rainbow affiliation nonsense. Despite seeing those companies get hit then Pantene, Gillette, Citi, and Adidas stepped into the pro fruit fight.
Either all these companies need to fire their entire executive staff or these companies did this intentionally.
They havent been fired. This means its not accidental which is what makes people point to blackrock, DEI, etc.
That means it was intentional and for investors, not consumers.
Consumers, X and Z are overall irrelevant. Numbers wise, the regular people of a large enough number and enough invested to be of any importance with investments are Boomers and then soon to be the Millennials.
Having said that, I dont think that the common investor saving a bit for retirement so much as those big enough to invest enough in the interests that control places like Blackrock are the investors of note.
Discussing anything beyond that as to who that actually is only tends to result in name calling and threads being pulled.