I doubt either are as stupid as the boomer comments on these threads.
Nobody wants the crappy diet beer sold to boomers who wanted to pretend they were still young. There are no consumers and no one wants to make and sell it. Its trash and its low margin.
No boomers, no crappy diet beer.
Just like I said when this all started, watch for other companies to pull the same things and sure enough others followed right down the same path.
Not just other diet beers but other brands that have made their money being part of the mind memes of being a boomer like Harley Davidson.
Bad companies and their products should die if they cant find a new market for consumers.
What Im trying to say is that if your enemy navigates his ship onto a reef and is sinking, its entirely up to you if you wish to dance and celebrate but dont delude yourself into believing you had anything to do with it. Thats like kids in the back seat pretending that their parents driving down the highway are winning a race, its all in their mind and they are not in control.
If your drowning enemy finds someone to take them aboard, that ship is not necessarily your enemy either.
When there are no boomers, there is no need for boomer trash. All of these companies face losing 100% of their value regardless of what they once were or they must try to find a way to minimize the loss. If it means that they once had 100% of the market and can only hold on to 10%, then so be it.
Gens X and Z have no real say in any of this.
Everything must now switch to the world as defined by the mind of the Millennial and the boomers dont really have any say anymore either as they will lose political control at the end of election night 2024 and as their numbers dwindle they pass the torch due to sheer numbers in the population by 2030.
Millennials generally dont want real beer and if the few who do want organic kumquat guava ultralight IPA then thats what everyone gets.
But that isn't what is sinking Bud Light.
Bud Light's rapid sales decline is not the result of the gradual reduction of customers due to aging and demographics. The loss of sales is directly correlated with the damage to the brand image AB did by launching a dumb marketing campaign, and worse yet the brand marketing manager trashing their own customer base on a video in a weak attempt by her to look better.
The whole situation is a textbook example of corporate bungling.