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'Thrown in their faces': Bud Light salespeople say boycott is hurting commission. Thousands of salespeople have suffered financial pain.
ABC NEWS ^ | June 3, 2023 | Max Zahn

Posted on 06/03/2023 5:10:07 PM PDT by Morgana

Salespeople promoting Bud Light for a Florida–based distributor have grown accustomed to car horns, middle fingers and jokes amid a weekslong boycott, but say they have struggled to ignore thousands of dollars in lost commission pay, two sales supervisors at the distributor told ABC News.

A typical salesperson at the distributor made roughly $2,000 less in May than he or she would have over each of the previous two years, suffering primarily from a decline in Bud Light sales that reached as much as 60% over the week ending on Memorial Day, the sales supervisors said.

"This has really, really killed a lot of the guys who are commission-based. That's who it's really hurting," one supervisor said. "There's nothing they could've done -- this was thrown in their faces."

A consumer boycott of Anheuser-Busch InBev over a promotion in April from a trans influencer has pummeled the company's stock, but it has also brought financial pain for thousands of salespeople at independent distributors nationwide, many of whom depend largely on performance-based pay, former Anheuser-Busch InBev executive Anson Frericks told ABC News.

Sales of Bud Light have recorded declines for seven consecutive weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, sparked backlash among many conservatives.

The boycott gained momentum, meanwhile, after the initial response from the company was perceived as conciliatory by some LGBTQ advocates, prompting frustration on the left.

Those losses have slashed the income of salespeople who work for roughly 500 independent wholesalers that sell Anheuser-Busch beverages to restaurants, bars and grocery stores, according to interviews with two distributors, two sales supervisors and Frericks.

(Excerpt) Read more at abcnews.go.com ...


TOPICS: Business/Economy
KEYWORDS: beer; budlight; deviants; queerbeer; trans; woke
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Maybe they should start selling Coors or Yingling? Just saying.
1 posted on 06/03/2023 5:10:07 PM PDT by Morgana
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To: Morgana

Yep. Look for other jobs.


2 posted on 06/03/2023 5:12:01 PM PDT by tennmountainman ( Less Lindell CONS, More AZ Style Audits)
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To: Morgana

😭😹😢🥲

Cue the crying Asian gal.

3 posted on 06/03/2023 5:12:07 PM PDT by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
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To: Morgana
Looks like the MSM got their talking points. "The boycott is hurting the little guy and it's all your fault!" Strangely I don't feel guilty. Must be something wrong with us customers.
4 posted on 06/03/2023 5:13:21 PM PDT by Billthedrill
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To: tennmountainman

Well, the company should’ve chosen not to go woke!


5 posted on 06/03/2023 5:13:21 PM PDT by No name given (Anonymous is who you’ll know me as)
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To: Morgana

I feel for the dealers. As for Transheuser Busch, eff them now, eff them tomorrow, and eff them until their very molecules pop out of existance. Die, die, die. Oh, make that suffer, suffer more, die, die, die. And take your beer with you, you spineless Dorkbamaholes.


6 posted on 06/03/2023 5:13:54 PM PDT by Da Coyote
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To: Morgana

Die Bud, die....


7 posted on 06/03/2023 5:13:55 PM PDT by Fungi
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To: Morgana

AB was once like winning the sales lottery. They show up, write down $20,000 order and earn a couple hundred dollars for one store and they might do 10 or 15 stores in a day.


8 posted on 06/03/2023 5:16:52 PM PDT by Jonty30 (If liberals were truth tellers, they'd call themselves literals. )
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To: Da Coyote

“Die, die, die. Oh, make that suffer, suffer more, die, die, die. “

Cue Elmer Fudd dressed as a Viking

“Kill the Bud Light....Kill the Bud Light...Kill the BUUUUD Liiiight”


9 posted on 06/03/2023 5:17:07 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

AB was once like winning the sales lottery. They show up, write down $20,000 order and earn a couple hundred dollars for one store and they might do 10 or 15 stores in a day.

There aren’t many sales jobs that you can earn $300,000 or $400,000/yr just by being willing to show up for work.


10 posted on 06/03/2023 5:18:21 PM PDT by Jonty30 (If liberals were truth tellers, they'd call themselves literals. )
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To: Morgana

Two words.

Dust. Resume’.


11 posted on 06/03/2023 5:18:44 PM PDT by WeaslesRippedMyFlesh (wake me up when somebody tells the truth)
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To: Morgana

I imagine that restaurants have contracts. When they can, they will change the contracts. When large chains decide to cut off AB InBev entirely (e.g. Pizza Hut restaurants, Longhorn Steakhouse, Olive Garden, Outback, Texas Roadhouse, etc.) the losses will be permanent. Because AB InBev and Miller-Coors are practically a duopoly in the U.S., there’s not even a way to have a merger or buyout to try to press reset.

I worked at Pizza Hut in 1982, when we replaced Miller Lite with Bud Light and it pretty much stayed there ever since. Forty-one years was a nice run.


12 posted on 06/03/2023 5:20:47 PM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: Morgana

These guys should go to a sports bar and offer to buy a round of Bud Lights. Then update their resume.


13 posted on 06/03/2023 5:20:53 PM PDT by bigbob (Q)
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To: Morgana

The best lessons in life tend to be painful.


14 posted on 06/03/2023 5:21:31 PM PDT by READINABLUESTATE
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To: Morgana
” slashed the income of salespeople”

Perhaps next time the head office sends you a sales pack with such offensive material you will send it back.....

Or were you offended?
Did you think all the giblits would give you a commission bump?
Were none of you in the loop for potential promotional adds and such?
give me a break.....

15 posted on 06/03/2023 5:21:34 PM PDT by 1of10 (be vigilant , be strong, be safe, be 1 of 10 .)
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To: Morgana
They should sue Alissa "Mrs. Ed" Heinerscheid, the VP of Bud Light marketing who created this catastrophe. You've seen her. She looks like Mr. Ed's wife.

16 posted on 06/03/2023 5:21:39 PM PDT by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: Governor Dinwiddie

stockholders should sue and change the
Board of Directors..


17 posted on 06/03/2023 5:23:28 PM PDT by rolling_stone
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To: tennmountainman

Young men don’t want to be seen sucking on a BudLight bottle.


18 posted on 06/03/2023 5:24:55 PM PDT by MattMusson (Sometimes the wind bweek.lows too much)
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To: Morgana

But, they have delivered beer to GIBLET events, such as drag shows and Pride parades (knowing children would be present), and set up the A/B Bud Light Pride displays in stores, all without a complaint over the past few years. I have little sympathy for them. It’s obvious they support such a decadent narrative. Otherwise, they would have looked for work elsewhere selling something that wasn’t representative of such evil and decadence.


19 posted on 06/03/2023 5:25:08 PM PDT by CFW (old and retired)
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To: Jane Long

20 posted on 06/03/2023 5:25:12 PM PDT by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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