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Volkswagen Bets an Old SUV Can Help It Win Over Americans
WSJ ^ | 27 May 2023 | William Boston

Posted on 05/27/2023 7:12:35 AM PDT by DUMBGRUNT

“Made in America by Americans, an American brand is a powerful thing, and we’re excited about it,” Scout Chief Executive Officer Scott Keogh told The Wall Street Journal this year after closing the deal to locate Scout’s first manufacturing plant in South Carolina.

“This is going to put us right into the heart of the action,” he added.

...A few months after the Navistar acquisition, in March 2021, VW’s management board held a strategy conference at the company’s headquarters in Wolfsburg, Germany, and laid the groundwork to resurrect the Scout brand as a rugged all-electric SUV and pickup truck, according to company officials. Then, last year, VW announced its plan to revive the brand as a fully-owned independent American subsidiary with local management centered around an iconic American vehicle—a first for VW.

Scout dates back to the late 1950s, when Ted Ornas, an auto designer for International Harvester, designed the company’s first Scout, a four-wheel-drive recreational vehicle, something that didn’t exist at the time.

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Chit/Chat; Travel
KEYWORDS: ihscout
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SCOUTS! FOWARD!
1 posted on 05/27/2023 7:12:35 AM PDT by DUMBGRUNT
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To: DUMBGRUNT

fULL txt:
https://archive.is/zhZHN


2 posted on 05/27/2023 7:13:08 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: DUMBGRUNT

Just make it with an ICE and they will sell millions of them, F EV’s.


3 posted on 05/27/2023 7:15:41 AM PDT by wetgundog
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To: DUMBGRUNT

Then, last year, VW announced its plan to revive the brand as a fully-owned independent American subsidiary with local management centered around an iconic American vehicle—a first for VW.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Props to the decision makers at VW for doing something cool and interesting like this.


4 posted on 05/27/2023 7:17:00 AM PDT by Yardstick
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To: DUMBGRUNT

I had an international scout. It was ‘ok’.


5 posted on 05/27/2023 7:17:57 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you. )
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To: wetgundog

—”Just make it with an ICE and they will sell millions of them, F EV’s.”

BUT, BUT, BUT...

Tesla Model Y is the first EV to become the world’s bestselling car / The Tesla Model Y outsold the Toyota Corolla in Q1, despite being almost double the price.

https://www.theverge.com/2023/5/26/23738581/tesla-model-y-ev-record-world-bestselling-car-electric

A neighbor has one powered by his undocumented solar array.
And he loves it.


6 posted on 05/27/2023 7:20:29 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: DUMBGRUNT

late 1950s, when Ted Ornas, an auto designer for International Harvester, designed the company’s first Scout, a four-wheel-drive recreational vehicle, something that didn’t exist at the time.


It existed, scout was a late comer.


7 posted on 05/27/2023 7:22:14 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: wetgundog

Ditto your thoughts! Now if VW just knew a little something about low emissions diesel engines...sign me up!


8 posted on 05/27/2023 7:22:39 AM PDT by Vladzred (..from deep within the Daniel Boone Forest...)
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To: DUMBGRUNT

Fastest rusting vehicle ever built.


9 posted on 05/27/2023 7:23:50 AM PDT by mad_as_he$$
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To: wetgundog

EVs laying dormant in the sun. How cute.


10 posted on 05/27/2023 7:24:38 AM PDT by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this💩? 🚫💉)
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To: DUMBGRUNT

Hmmm, VW, the brand that started as affordable cars for everyone, it’s right there in their name even, but who now makes some of the most expensive mass produced cars on the market. Now they’re going to once again “revive” an old cheap car and make it expensive. I mean they’re the most profitable out there, so I suppose it will work for them, everything seems to. But no. If I want a VW it’s cause I want a cheap durable people’s car.


11 posted on 05/27/2023 7:24:41 AM PDT by discostu (like a dog being shown a card trick)
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To: Yardstick

—”Props to the decision makers at VW for doing something cool and interesting like this.”

Clearly, they needed something to overcome a host of internal problems. And they have Mr. Musk building cars in VWs backyard:
“While a Volkswagen ID. 3 takes an average of 30 hours to build (for the entire process), a Tesla Model Y is completed within only 10 hours. The Trinity Project, with more than 2 billion euros in funding, aims at reducing this manufacturing time, trying to catch up with Tesla.”

https://www.torquenews.com/15475/volkswagen-follow-tesla-production-methods-improve-ev-making-trinity-project#:~:text=While%20a%20Volkswagen%20ID.,to%20catch%20up%20with%20Tesla.


12 posted on 05/27/2023 7:25:17 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: DUMBGRUNT

Unless it is an ICE, forget it.


13 posted on 05/27/2023 7:25:56 AM PDT by dynachrome (“We cannot save Ukraine by dooming the US economy.” Rand Paul)
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To: wetgundog
Just make it with an ICE and they will sell millions of them, F EV’s.

CAFE makes that impossible.
14 posted on 05/27/2023 7:26:20 AM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: DUMBGRUNT

Bring back The Thing!


15 posted on 05/27/2023 7:29:10 AM PDT by KobraKai
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To: Vaquero

—”I had an international scout. It was ‘ok’.”

I had an ancient Travelall in the 1970s that was fantastic!

Just kept running and running...


16 posted on 05/27/2023 7:30:51 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: PeterPrinciple
--"It existed, scout was a late comer."

From the article. The Jeep was for the military, but the Scout was the first civilian SUV,” said John Gunnell, a 75-year-old former editor of Old Cars Weekly.

17 posted on 05/27/2023 7:33:31 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: DUMBGRUNT

https://scoutmotors.community.forum/


18 posted on 05/27/2023 7:36:22 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: DUMBGRUNT
International Harvester Scout - Simple English Wikipedia, the free  encyclopedia
19 posted on 05/27/2023 7:37:04 AM PDT by chief lee runamok (Anti Socialist Flâneur@Large)
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To: mad_as_he$$

—”Fastest rusting vehicle ever built.”

I had an ancient Traveall, not bad for its age.
Also, a 1978 Suburu was a very good car, but for the total rust.


20 posted on 05/27/2023 7:38:57 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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