For the right price with the right team...
Posted on 05/24/2023 5:08:31 PM PDT by Libloather
The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.
"The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.
"This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn't look like it's getting any better," he continued. "In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that's continuing through today."
Schuhmacher, who regularly speaks to beer distributors across North America, believes newfound demand for light lagers that aren’t owned by Anheuser-Busch could result in a trickle-down effect on the industry. Molson Coors, the parent company of both Coors Light and Miller Lite, might not even be able to supply enough beer as Americans enter a holiday weekend that unofficially kicks off the start of summer.
"You can't just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make. So, they haven't had major supply issues yet, but we're about to hit Memorial Day and we could probably see some supply shortages there," Schuhmacher said.
Molson Coors told Fox News Digital there are no out-of-stock concerns ahead of Memorial Day Weekend because inventory was built up over the winter.
(Excerpt) Read more at foxnews.com ...
https://www.yuengling.com/beer-finder/?bf-product=any&bf-retailer=any&bf-zip=17922
This isn't about just beer, it is about consumers rejecting the ludicrous wokeness thrust upon them.
All businesses need to take heed. Target is learning this right now.
The brand must collapse and die. Way past time to start gathering scalps.
good one!
This ain’t about beer, it’s about queer.
People have had it...done...major LBTwhatever, normals are sick of it.
At least there are still normals amongst us.
Natural law is still in our DNA.
Uh, only if they are sadomasochistic morons. Insulting your customer's culture, family, and children is really not a winning Ad campaign.
This is like poking a Polar bear in the eye with a stick, and being surprised that you get mauled.
Absolutely! I have been hollering for years but no one could live without their Charmin to stand on principle...
Since the early April debacle, AB stock down ~13.5% while the Dow is down ~3%.
I did not so I could care less about your post.
AB has some of the higher end craft type beers that hubby *USED TO* drink. Think Kona and Shock Top. No more. We have totally stopped purchasing anything that AB-InBev owns, which is a long list.
As another FReeper recently said, this isn’t a boycott. It’s more akin to a divorce. Not a friendly one either.
I also care about beer so you and I have that in common.
Is that really a message ANY NORMAL PERSON wants to send?
That's a rather stupid statement. It is basically claiming that Bud is a victim of fickle, disloyal consumers. That Bud did nothing to precipitate the backlash, that they could be next for no reason.
They can never fix their mistakes until they start by admitting they made them. Blaming their target consumer group is not the way to that. It doesn't sound like the other brands have thought too deeply about just how this happened, either.
A shortage of lite beer. Somehow I can’t see that as a big deal.
You’re right. Insightful comment.
It’s way more than not being into a-hole sex.
For us, it’s that a guy has so blatantly ridiculed every real woman out there. Mulvaney (and all the cross dressing drag people) parodies women with his every breath. He acts nothing like any real woman I’ve ever known. Not one carries on the way he does, not even the high maintenance ones. He’s insulting to the nth degree. I’ve beyond had it. The straw that broke the camel’s back.
These cross-dressers are cheating real women and girls out of achievements they’ve worked hard for and earned. The trannies can all GTH.
Let Dylan be adopted by Fauci.
I wish we could get that in Idaho!
PBR is preferable to Bud Light.
For the right price with the right team...
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