Posted on 05/21/2023 7:18:13 PM PDT by Morgana
Anheuser Busch continues its desperate attempt to recover from the controversial promotion with influencer Dylan Mulvaney, with the company now set to buy back unsold, expired cases as sales continue to dip.
Mulvaney, 26, posted herself drinking Bud Light at the start of April 2023 using the hashtag #budlightpartner. She posted the content to coincide with the NCAA March Madness tournament before joking she didn't know what sport she was promoting.
The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent, despite Anheuser-Busch reporting first-quarter earnings of $1.65billion and with conservatives everywhere professing to boycott the company.
A new profile of the company's handling of the PR, social media and sales backlash admits the company and CEO Michel Doukeris are now being forced to buy back unsold and expired cases of suds.
Bud Light also plans a branding revamp, aligning Bud Light with the company's sponsorship of a veterans organization.
They also plan to go back on marketing chief Alissa Heinerscheid's plan to update what she called the 'fratty' and 'out of touch' branding by advertising heavily on all-American themes like football and country music, according to the Wall Street Journal.
Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer months as a result of the beer brand's partnership with the transgender influencer.
For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which were at 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
(Excerpt) Read more at dailymail.co.uk ...
just saw that the bud lite killer’s followers
have an avg age of 15
which means there are tons of children following him
And when the reeducation of your bigoted customers fails to work -and it can't because they are bigots- you are still bankrupt. It's the problem with picking a product line that is consumed by so-called bigots, but it is their own bad choice.
Old beer can be used for... Well, absolutely nothing.
Lol
Two words: Accounting Tricks
Too, too late. Time to finish ‘em off. Everytime we find a company whose primary focus is to normalize unhealthy (physically and societally)living they gonna’ go down.
Would do the same if they used a known heterosexual STD spreader, or “home breaker” as a spokesperson.
I don’t know where to start.
I bet dollars to doughnuts I can turn any beer into pee. I’m must be an alchemist!
This.
How did a company with weak manager tool procedures allow that to happen? Do the ingredients used go through a rigorous supplier chain evaluation process? Sloppy work per the European based ownership is noted. Being the last to know is not a good look.
Killing slugs and snails.
sex sells
if you want to have sex with dylan mulvaney
buy bud lite
Marketing department should have went to ten bars and asked about their proposed marketing with the transgendered freek. This could have been done in a day or two with obvious answers. The cost of this survey would be just a few hundred dollars or at most a couple of thousand. Hell just send a dude or lady to the bars and drink beer and ask, “what do you think about this shit?”
I propose to do marketing research for Bud Lite at a mere 1% of their lost sales. I would be rich and my research conducted in ten bars in less than two days.
ping
I’m reminded of “the last refuge of a scoundrel.”.
I’m also reminded of the “First Law of Holes.”
Instead of “more cowbell,” they need “more Clydesdale.”
We must destroy woke companies and it is not just AB. Ford, amazon, google, burger king...and so many more...need to feel the pain as does their employees.
Exactly! So sick of this crap.
Where are all the ‘’feminists’’ and why are they putting up with fake ‘’women’’?
Is Gloria Steiman dead?
>just saw that the bud lite killer’s followers
have an avg age of 15<
Poor Joe Camel.
EC
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