Marketing department should have went to ten bars and asked about their proposed marketing with the transgendered freek. This could have been done in a day or two with obvious answers. The cost of this survey would be just a few hundred dollars or at most a couple of thousand. Hell just send a dude or lady to the bars and drink beer and ask, “what do you think about this shit?”
I propose to do marketing research for Bud Lite at a mere 1% of their lost sales. I would be rich and my research conducted in ten bars in less than two days.
ping