Posted on 05/17/2023 3:53:59 PM PDT by Morgana
Bud Light's sales plummeting by as much as 20 percent week-on-week could become the 'new norm' after the company's disastrous Dylan Mulvaney debacle.
Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer months, as a result of the beer brand's partnership with the transgender influencer.
For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which were at 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
Dylan Mulvaney, 26, posted her first collaboration with Bud Light on April 1.
The data - showing that US sales are dropping by as much as 20 percent each week - has since been described by industry experts as 'bad.'
Bump Williams from Bump Williams Consultancy told DailyMail.com: 'I don’t think the declines in sales/volume will get any worse, but I do think their negative volume trends will continue.'
He said that sales dipping by 20 percent seems to be the new 'norm' for Bud Light.
But he added that experts are waiting to see what will happen to sales over Memorial Day and summer selling season to assess if the damage will continue.
Williams, who specializes in the alcohol industry, told the St Louis Business Journal: 'This seems to be where the brand's weekly declines have started to settle, falling in that -20% range over the past few week.
'I wonder if this is going to be the 'floor' for expected Bud Light declines moving forward unless something drastic changes.'
(Excerpt) Read more at dailymail.co.uk ...
It’s like gay marriage. It may be the law of the land, courtesy of the Constitution and a particular interpretation of the Equal Protection clause. But that does not mean we have to like it. If a multinational corporation chooses to ram some repugnant extreme fringe beliefs down the consumer’s throat, we don’t have to like it, nor buy their products. Say bye!
Thanks doing the math.
A grandkid, who will be graduated next week with 2 engineering specialities in one degree, brought up an interesting observation about beer and beer drinking in many colleges.
The beer maker, who is boycotted or has a shortage of beer in May will never make up those lost sales.
His mother is a Wharton grad and said missed sales now, are probably worse than missed sales at any other time.
Also, the soon to be former students will remember the beer that got them through to their degrees.
They’ve bought up a bunch of regional micro brews like Wicked Weed. They stuff their ‘beverage’ in it and sell it as the microbrew until customers catch on.
They might shiny-up one of their other beers and front that as ‘top beer’ since the AB label is toast.
It just occurred to me that there are young people who have been brainwashed to have irreversible sexual change surgery- they are “old enough” for that, the progressives say. But they aren’t old enough to have a beer.
Step it up, homosexuals. Double or triple your intake of Bud Light.
Or the lack of sales could just be because many people suddenly discovered that they prefer to have beer in their beer.
Its been ruined by one woman’s idiotic woke decision. The VP of marketing, Alissa Heinerscheid.
Our Kroger had cases of it lined up on the floor in front of the beer cooler. They can’t give it away.
No. It’s been ruined by Blackrock and their “stakeholder equity” goals using yours and mine 401K money to play global pervert, turning the world into Epsteins Island.
Me too here in Memphis. Amazing since normally the black folks just buy it like it’s liquid gold.
Agreed, their only play is to kill the brand and relabel it under a different name and packaging.
i read week-on-week as this week compared the same week in 2022
so they have a steady 20% decline in sales compared to the previous year
the question is how long will it last?
and what are they doing for lgbt month?
Not “20% a week”, but 20%-30% down from the same week the previous year. Been pretty consistently down that amount on weekly comparable basis ever since the controversy. I doubt it will recover.
I also don’t think it’s a “boycott” as much as some want to portray it. It’s more just a “turn off”. Some brands are neatly tied into people’s self-identify - like the brand of smokes you buy, the beer you drink, the jeans you wear, etc. When the company messes with that identity it feels like betrayal. It’s less about trans outrage than people want to make it out - imho.
i think you are right
sales go up in the summer
their yoy sales decline will probably increase
im the grandpa
with insomnia
and plenty of ammo
i wonder how cindy mccain is doing?
yes
excellent point
i think you are right
boycotts are to force a change and when it happens the customers come back
like the bus boycotts of the civil rights era
i think these customers are walking away and not looking back
I hope the boycott remains. Let’s wait another 3 to 6 months to see if really irrevocably ruined.
If they sell it for $6/12 pack for a couple years, they may have a shot of survival.
The only people I know who drank that swill in my family/friends was the “Frat Boy” stereotypes that the woke BL marketing exrcs wanted to distance themselves from. There only hope is a new generation of Frat Boys - $6 a 12 pack.
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