If they sell it for $6/12 pack for a couple years, they may have a shot of survival.
The only people I know who drank that swill in my family/friends was the “Frat Boy” stereotypes that the woke BL marketing exrcs wanted to distance themselves from. There only hope is a new generation of Frat Boys - $6 a 12 pack.
$6/12 in unmarked bottles might work.