Not “20% a week”, but 20%-30% down from the same week the previous year. Been pretty consistently down that amount on weekly comparable basis ever since the controversy. I doubt it will recover.
I also don’t think it’s a “boycott” as much as some want to portray it. It’s more just a “turn off”. Some brands are neatly tied into people’s self-identify - like the brand of smokes you buy, the beer you drink, the jeans you wear, etc. When the company messes with that identity it feels like betrayal. It’s less about trans outrage than people want to make it out - imho.
i think you are right
boycotts are to force a change and when it happens the customers come back
like the bus boycotts of the civil rights era
i think these customers are walking away and not looking back