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Posted on 05/10/2023 3:52:52 PM PDT by Morgana
The marketing genius behind some of Budweiser's most iconic ads has slammed his former employer for destroying the image he helped create.
Robert Lachky, who created the memorable 'Whassup?' promo of 1999 and the 'Talking Frogs' commercial that debuted at the Super Bowl five years earlier, said it took him two decades to establish Budweiser as one of America's most prominent beers.
But, he said, that all came crashing down last month when TikTok star Dylan Mulvaney, 26, announced she was partnering with Bud Light and showed off cans featuring her face.
Now, sales of the light beer are down in every region of the United States.
'It took us 20 years to take Bud Light beer to the Number 1 beer in the country, and it took them one week to dismantle it,' Lachky said of InBev, Budweiser's Belgian parent company.
During Lachky's time at the Anheuser-Busch, he created many of the Budweiser's Super Bowl ad campaigns in the 1990s and 2000s.
One of the ones he created, in which three frogs croaked 'bud,' 'weiss' and 'err,' was dubbed 'one of the most iconic alcohol campaigns in advertising history' by Adweek.
And another, featuring a group of friends calling each other while sitting at their respective homes watching television and drinking a Budweiser, in which they ask each other 'Whassup' helped define the late 1990s and early 2000s.
Lachky also served as Bud Light's brand manager, creating advertisements like the I Love You Man commercial in 1995 and the Real Men of Genius campaigns.
Under his tenure, Bud Light surpassed Miller Light as the top-selling light beer country.
(Excerpt) Read more at dailymail.co.uk ...
No....it began when BL went woke and hired a wokie to run the campaign.
That’s about right.
Maybe Dylan can be part of the next NFL half time show.
Woke women are cancer. The VP who hated their BL frat boy customers coveted 20,000 of the right kind of clients instead. Woke women have no business in any position of authority.
How about the destruction of AB from the getgo.. I know I’m done.
Bring back Spuds MacKenzie
Spuds claimed to be male but was really female. We were warned but chose to ignore it until now.
Sniff...
Already posted an hour and a half ago.
All they ever needed was the wonderful horses. I grew up in St. Louis and was taken to the Budweiser stables as a kid. It was beautiful.
need an ad bwith Dylan Mulvaney walking by the frogs and them croaking...
whatttt... is..... THAT......
AMEN!!! Woke MILLENIAL women are NEVER to be TRUSTED with making good decisions!!
I was thinking the same thing. What could possibly be more important to the NFL than proving to football fans that it is not transphobic? Dylan should demonstrate her (his) new, superior sexuality on stage!
The absolute worst, bottom of the barrel, ignorant, malignant,dangerous, utterly useless, alleged human beings are the young females you see screaming and acting out at left wing protests.
Echoing Cato the Censor (Carthage delenda est Carthage must be destroyed )
AB must be destroyed Not just Bud Light , but all of its nasty swill ......
Never make your customers Lie
He will end up with one sore ass hole
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