Posted on 05/03/2023 10:16:45 AM PDT by Morgana
While Bud Light has seemingly seen the brunt of the backlash to its partnership with Dylan Mulvaney coming from conservatives opposed to the brand aligning itself with the transgender community, a growing number of voices from that community are now speaking out against the beer.
Since calls for a boycott emerged on social media at the start of April, Bud Light's parent company has, in the words of a marketing strategist, made a series of "knee-jerk" moves to quell the outrage, including releasing an advert for Budweiser infused with patriotic imagery and placing marketing executives involved in the partnership on leave.
But these appear to have only drawn accusations that the brand was pandering to transphobes after committing to supporting the LGBTQ+ movement, and the row has crystallized into a broader debate about the acceptance of transgender individuals in public life.
On April 14, Brendan Whitworth, CEO of parent company Anheuser-Busch, issued an official statement, saying: "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer."
Supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer at an open bar at a rally in Iowa. A bar owner in Kentucky said he had noticed the drink sparking rows between patrons and other licensed venues have withdrawn the beer from sale.
Sales of Bud Light have also dropped "dramatically" since the controversy began, according to industry monitors, with its market share being absorbed by its main competitors—though there are competing accounts as to whether the boycott calls were the primary driver of this.
(Excerpt) Read more at newsweek.com ...
Jimmy crack corn....
Perhaps even trannies think bud light tastes like porcupine urine
Our friends of gay or lesbian association are furious about the Tranny circus. It’s rude and disrespectful to their efforts to be polite, normalized families. I won’t get into the weeds on their views, but the guy communities are not about this nonsense.
Budweiser on your right is Rock and on your left is Hard Place abd you are now stuck in the middle.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Sales of Bud Light have also dropped "dramatically" since the controversy began, according to industry monitors, with its market share being absorbed by its main competitors—though there are competing accounts as to whether the boycott calls were the primary driver of this.
The only "competing account" here is Newsweak's itself. Every tranny in the country couldn't put a dent in those sales. The proggies aren't willing to concede defeat but that doesn't change a thing.
Well, lessee, most trannys are unbalanced and prone to calls to violence by their handlers — go after the Bud Marketing dept folks. They have betrayed you.
“though there are competing accounts as to whether the boycott calls were the primary driver of this.’
Hahaha.. yes, the biggest selling beer for a long long time has lost nearly 20% of its sales in a month, but its not the boycotting of it that’s to blame...
Ahhh... News WEAK....
They are down by 26 percent last I heard.
Looks like A-B is going to become the sacrificial victim to teach an important lesson: JUST MAKE A GOOD PRODUCT, AND STOP THE FAKE VIRTUE SIGNALING. It's a shame that so many associated with A-B will lose their jobs -- but if it teaches the rest of the companies a lesson, it will be worth it.
That’s what I have heard, first it was 12%m then 17%, then 20% and now 26%. It will be 30% by next Sunday
From one of the comments on the article:
“0.45% of the US population identifies as transgender. That means 99.55% don’t. Now, if you are trying to sell beer what market would you focus on?”
So AB finds themselves between a self-inflicted rock and a hard place. Sell beer .... or support less than 1% of the population who are mentally ill and lose a good portion of your customer base.
Personally, I think they are going to straddle the line (already doing it) and no one is going to be happy.
Can't imagine them being too thrilled about males chopping off what they adore!
If they didn’t want to create division it’s hard to think of a better way of doing just the opposite.
Decisions like this aren’t made in a vacuum, even VPs have bosses and major projects like this have months of reviews and approvals. That’s why there may be a scapegoat or two, but this goes clear to the top. It was a calculated gamble that grossly overestimated the amount of woke support and showed clueless disregard for the existing customer base. Just hope the effects continue because if they can’t make up the lost revenue with other products, some heads will roll.
Can't imagine them being too thrilled about males chopping off what they adore!
Imagine the representative of your movement being a spastic, spider-thin big-jawed freak. I’d be pissed too.
AB’s already stepped over the cliff on this one. There’s nothing but air till they get to the bottom. It’s not the fall that’s gonna get them. It’s the sudden stop at the end.
The reason BL is now a non seller is simple.
Guys will not drink it because it is now seen, thanks to AB Advertising execs, as a ‘gay man’s beer’.......................................
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