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Why Some Transgender People Are Turning On Bud Light After Mulvaney Drama
Newsweek ^ | May 2, 2023 | Aleks Phillips

Posted on 05/03/2023 10:16:45 AM PDT by Morgana

While Bud Light has seemingly seen the brunt of the backlash to its partnership with Dylan Mulvaney coming from conservatives opposed to the brand aligning itself with the transgender community, a growing number of voices from that community are now speaking out against the beer.

Since calls for a boycott emerged on social media at the start of April, Bud Light's parent company has, in the words of a marketing strategist, made a series of "knee-jerk" moves to quell the outrage, including releasing an advert for Budweiser infused with patriotic imagery and placing marketing executives involved in the partnership on leave.

But these appear to have only drawn accusations that the brand was pandering to transphobes after committing to supporting the LGBTQ+ movement, and the row has crystallized into a broader debate about the acceptance of transgender individuals in public life.

On April 14, Brendan Whitworth, CEO of parent company Anheuser-Busch, issued an official statement, saying: "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer."

Supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer at an open bar at a rally in Iowa. A bar owner in Kentucky said he had noticed the drink sparking rows between patrons and other licensed venues have withdrawn the beer from sale.

Sales of Bud Light have also dropped "dramatically" since the controversy began, according to industry monitors, with its market share being absorbed by its main competitors—though there are competing accounts as to whether the boycott calls were the primary driver of this.

(Excerpt) Read more at newsweek.com ...


TOPICS: Business/Economy
KEYWORDS: beer; budlight; queerbeer
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Trannies won't drink the tranny fluid, not that they did to begin with.
1 posted on 05/03/2023 10:16:45 AM PDT by Morgana
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To: Morgana

Jimmy crack corn....


2 posted on 05/03/2023 10:20:26 AM PDT by BigFreakinToad (Biden whispered "Don't Jump")
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Perhaps even trannies think bud light tastes like porcupine urine


3 posted on 05/03/2023 10:23:49 AM PDT by dsrtsage ( Complexity is just simple lacking imagination)
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To: Morgana

Our friends of gay or lesbian association are furious about the Tranny circus. It’s rude and disrespectful to their efforts to be polite, normalized families. I won’t get into the weeds on their views, but the guy communities are not about this nonsense.


4 posted on 05/03/2023 10:24:45 AM PDT by blackdog ((Z28.310) We're all Women now.)
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Comment #5 Removed by Moderator

To: Morgana

Budweiser on your right is Rock and on your left is Hard Place abd you are now stuck in the middle.


6 posted on 05/03/2023 10:26:20 AM PDT by George J. Jetso
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To: Morgana

“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”


So then, it was simply an accident that trannys became part of your marketing campaign. I do not buy it, and I do not buy Bud Light.


7 posted on 05/03/2023 10:27:00 AM PDT by Fester Chugabrew (/s)
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To: Morgana
Hah! Newsweak trying to keep The Struggle alive. I love this:

Sales of Bud Light have also dropped "dramatically" since the controversy began, according to industry monitors, with its market share being absorbed by its main competitors—though there are competing accounts as to whether the boycott calls were the primary driver of this.

The only "competing account" here is Newsweak's itself. Every tranny in the country couldn't put a dent in those sales. The proggies aren't willing to concede defeat but that doesn't change a thing.

8 posted on 05/03/2023 10:27:39 AM PDT by Billthedrill
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To: BigFreakinToad

Well, lessee, most trannys are unbalanced and prone to calls to violence by their handlers — go after the Bud Marketing dept folks. They have betrayed you.


9 posted on 05/03/2023 10:28:06 AM PDT by bobbo666 (Baizuo)
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To: Morgana

“though there are competing accounts as to whether the boycott calls were the primary driver of this.’

Hahaha.. yes, the biggest selling beer for a long long time has lost nearly 20% of its sales in a month, but its not the boycotting of it that’s to blame...

Ahhh... News WEAK....


10 posted on 05/03/2023 10:28:49 AM PDT by HamiltonJay
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To: HamiltonJay

They are down by 26 percent last I heard.


11 posted on 05/03/2023 10:31:27 AM PDT by George J. Jetso
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To: Morgana
TrAnsheuser-Busch is about to find out that when you pander to the weirdos, you lose on both sides: by alienating your customer base, and by backlash from the weirdos ("you didn't do enough" or "you backtracked," etc.

Looks like A-B is going to become the sacrificial victim to teach an important lesson: JUST MAKE A GOOD PRODUCT, AND STOP THE FAKE VIRTUE SIGNALING. It's a shame that so many associated with A-B will lose their jobs -- but if it teaches the rest of the companies a lesson, it will be worth it.

12 posted on 05/03/2023 10:31:33 AM PDT by NewJerseyJoe (Rat mantra: "Facts are meaningless! You can use facts to prove anything that's even remotely true!")
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To: George J. Jetso

That’s what I have heard, first it was 12%m then 17%, then 20% and now 26%. It will be 30% by next Sunday


13 posted on 05/03/2023 10:33:37 AM PDT by realcleanguy (quickly things are falling apart, now that the )
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To: Morgana

From one of the comments on the article:

“0.45% of the US population identifies as transgender. That means 99.55% don’t. Now, if you are trying to sell beer what market would you focus on?”

So AB finds themselves between a self-inflicted rock and a hard place. Sell beer .... or support less than 1% of the population who are mentally ill and lose a good portion of your customer base.

Personally, I think they are going to straddle the line (already doing it) and no one is going to be happy.


14 posted on 05/03/2023 10:34:34 AM PDT by Qiviut (I'm not out of control, I'm just not in their control. $hot $hills: Sod Off)
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To: blackdog
I won’t get into the weeds on their views, but the guy communities are not about this nonsense.

Can't imagine them being too thrilled about males chopping off what they adore!

15 posted on 05/03/2023 10:36:02 AM PDT by JimRed (TERM LIMITS, NOW! Militia to the border! TRUTH is the new HATE SPEECH.)
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To: Fester Chugabrew

If they didn’t want to create division it’s hard to think of a better way of doing just the opposite.

Decisions like this aren’t made in a vacuum, even VPs have bosses and major projects like this have months of reviews and approvals. That’s why there may be a scapegoat or two, but this goes clear to the top. It was a calculated gamble that grossly overestimated the amount of woke support and showed clueless disregard for the existing customer base. Just hope the effects continue because if they can’t make up the lost revenue with other products, some heads will roll.


16 posted on 05/03/2023 10:37:55 AM PDT by bigbob
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To: blackdog
I won’t get into the weeds on their views, but the guy communities are not about this nonsense.

Can't imagine them being too thrilled about males chopping off what they adore!

17 posted on 05/03/2023 10:38:14 AM PDT by JimRed (TERM LIMITS, NOW! Militia to the border! TRUTH is the new HATE SPEECH.)
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To: Morgana

Imagine the representative of your movement being a spastic, spider-thin big-jawed freak. I’d be pissed too.


18 posted on 05/03/2023 10:40:34 AM PDT by struggle
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To: Qiviut

AB’s already stepped over the cliff on this one. There’s nothing but air till they get to the bottom. It’s not the fall that’s gonna get them. It’s the sudden stop at the end.


19 posted on 05/03/2023 10:48:51 AM PDT by Samurai_Jack (This is not about hypocrisy, this is about hierarchy!)
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To: Morgana

The reason BL is now a non seller is simple.

Guys will not drink it because it is now seen, thanks to AB Advertising execs, as a ‘gay man’s beer’.......................................


20 posted on 05/03/2023 10:49:27 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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