Posted on 05/02/2023 7:03:46 PM PDT by Morgana
One Costco location was seen over the weekend with slashed prices for Bud Light beer as Anheuser-Busch InBev continues to navigate the fallout of its decision to partner up with transgender social media influencer Dylan Mulvaney.
The partnership has cost the company many lifelong customers and a whole lot of revenue.
The brand’s reputation has been harmed so much that it might never fully rebound.
Bud Light is a punchline on social media, and cases of it are sitting on store shelves.
On Sunday, conservative commentator Ryan Fournier shared an image of cases of the brand being sold at a substantial discount at Costco.
Fournier’s photo showed 36-packs of Bud Light on sale for only $14.97.
“This is insane,” he commented.
That means in at least one store, a can of Bud Light is worth about 41 cents.
Many who commented on the post made it clear they wouldn’t buy the beer at any price. But let’s take a moment to truly look at what a deal that is.
(Excerpt) Read more at westernjournal.com ...
I’m just waiting to see what the opening bid is going to be on a team of used Clydesdales.
Target practice. Just like The Nuge.
“It will make them go broke faster, selling at a loss.”
So giving ABI money will make it go broke faster than not giving it any money?
Right. Got it.
The retailer is taking the loss AB got wholesale prices for it. It's been marked down to $15 because it's not moving. Buying it, even at this price only encourages them to buy more. I say leave it there on the floor.
“Costco is just trying to get rid of their supply of Bud... I bet they dont order much if any next month.”
If it was selling AT ALL, they would have just reduced the price slightly and not re-order. It’s not like cans of beer have a short expiration date.
That level of discount means it’s not selling and they need to free up shelf space.
I’m waiting for the announcement that they are shutting down the Bud production lines and laying off workers.
I’m sure that retail places are not re-ordering, which means beer is piling up in warehouses somewhere.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.