The retailer is taking the loss AB got wholesale prices for it. It's been marked down to $15 because it's not moving. Buying it, even at this price only encourages them to buy more. I say leave it there on the floor.
I’m waiting for the announcement that they are shutting down the Bud production lines and laying off workers.
I’m sure that retail places are not re-ordering, which means beer is piling up in warehouses somewhere.