Alissa: "Dear Mr. Soros, IS MY CHECK IN THE MAIL YET? Colin Kaepernick, Jussie Smollett and Lia Thomas were paid IMMEDIATELY!!"
Posted on 04/14/2023 7:01:00 AM PDT by Red Badger
* Alissa Heinerscheid was spotted near her $7.5million Manhattan home amid the backlash
* It is the first time the vice president of Bud Light has been seen in public since the disastrous move
* She told a business podcast on March 30 she wanted to trade the brand's 'fratty' reputation for 'inclusivity'
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Bud Light's marketing executive has broken cover for the first time after the brand lost $6billion in just six days after using trans influencer Dylan Mulvaney for their campaign.
Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park – flanked by two men who appeared to be her security.
When approached for comment on the fiasco at the brewing giant by DailyMail.com on Thursday she said: 'No'.
It comes after insiders revealed that 'no one at a senior level' at Anheuser-Busch was aware of the partnership.
The decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close told The Daily Wire.
The partnership was undertaken by 'some low-level marketing staffer who helps manage the hundreds of influencer engagements they do and was a 'mistake'.
Heinerscheid lives at the three-bed and three-and-a-half bath overlooking the park with her husband, Henry, 40, and three children.
She was appointed to the role in July and has been blamed for the backlash against the brand for using Mulvaney to plug the beer.
She had a brief conversation with doormen at the building before making the walk to a nearby hotel, happily chatting to two men who met her at the door.
In pictures taken by DailyMail.com the marketing executive can be seen laughing and smiling despite the backlash the company is facing.
(Excerpt) Read more at dailymail.co.uk ...
How do ‘low level staffers’ get that kind of power to make ‘partnerships’ in the name of the corporation?
They don’t...................
Parents probably chipped in and GAVE the 7 million dollar place to them as a wedding gift!!
‘No one at a senior level’ at Anheuser-Busch was aware of the partnership.
CHUMP badges were handed out at the 5 billion dollar mark.
When you you own a business you keep an eye on every cent and person.
Remember that AB is a subsidiary of AB InBev, a Belgian multinational drink and brewing company based in Leuven, Belgium.
https://en.wikipedia.org/wiki/AB_InBev
So they likely get their marching orders from them.
I wish that was the thought process.
Unfortunately, I’m just a straight white male. So...unqualified.
LOL...I thought the same thing!
Another total American Liberal elitist.
She’s packed on some poundage
It’s not just her fault
Yes I’m defending the daft woman
Her superiors should have been on top of this
I hate when the corporate leadership detests the folks who buy their product
CMT and country music has been like this for 20 years now
Gillette obviously
Hollywood very often same thing
It’s not a good path
Thanks for the explanation. I never thought about “influencers” as the content creators. I just thought that “influencer” meant some idiot making a TikTok 30 second video clip or some airhead prattling on about the latest Hollywood gossip.
Consumer giants with multiple brands under their roof have reviews of product performance quarterly and annually. It is likely that at the next review she will be quietly promoted to a nice corner office in Duluth. Twenty years ago she would have had the dead walk to her car by a security guard.
Alissa: "Dear Mr. Soros, IS MY CHECK IN THE MAIL YET? Colin Kaepernick, Jussie Smollett and Lia Thomas were paid IMMEDIATELY!!"
Horse faced bich.
My first thought when I saw her - horse face.
Reminds me of a joke: Alissa Heinerscheid walks into a bar. The bartender says "Hey! Why the long face?"
Since when is a Vice President a “low level staffer”?
She's not a daft woman, she's a draft horse.
LMBO
Looks like she has a horses stride to go along with the face.
These woke boards populated with all special racial and cultural groups allow these stupid moves
And the shotcallers share that agenda
Yet lefties cry over corporate malfeasance incessantly
That is very likely. Unless her husband makes a lot of money it is unlikely they could qualify for a $5-7M mortgage. VPs don’t make that much money.
A friend of mine has been trying to buy his son and daughter n law a house here in NH. Something in the $500K or less range. His son is an EMT for the local fire department. His daughter in law also has a job in the $50 K range. Between the two they can not afford to buy a house around here now. So, my friend is going to help them out. He is their only son and you can’t take it with you.
She is already pasted that male on her left and she’s
texting as she is walking. At least she is not driving.
Eww.
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