The 20 most ridiculously expensive items from Erewhon - the luxury grocery store beloved by Hollywood A-listers, where a bottle of WATER will set you back $26 and Kourtney Kardashian's smoothies cost as much as $22

Daily Mail ^ | 4/08/23 | Neirin Gray Desai

[Libloather]

A luxury grocery store frequented by wealthy Californians has been mercilessly mocked online for charging ludicrous prices for the most basic, everyday items.

Erewhon Market has eight locations in Los Angeles' most affluent neighborhoods, all with a focus on locally sourced, vegan and organic food catering to niche diets.

Products on its shelves include $20 raw milk, a $26 bottle of 'oxygenated' water and hot sauce costing as much as $40. It's also known for selling upmarket prepared foods, like its popular buffalo cauliflower and collard green wrap, which sells for $15.95.

The premium grocery store started in Boston in 1966, selling macrobiotic and organic foods, but in the last five years it's become a trendy spot for image-obsessed influencers, spurred by social media and a private equity deal in 2019.

On its website, Erewhon describes itself as 'more than a grocery store. We are a community of people who are united in our love for pure products that protect the health of people and our planet.'

It's a favorite of LA celebrities, who are regularly photographed walking to their luxury cars - in the valet-equipped parking lot - carrying the latest must-have accessories: an Erewhon smoothie in one hand and an Erewhon grocery bag in the other.

Last year Kourtney Kardashian collaborated with the brand on a $22 smoothie, marketed as the 'Poosh Potion Detox Smoothie', which contains activated charcoal, maple syrup, avocado, and protein powder, among other ingredients.

Then earlier this year, a $19 Bella Hadid smoothie was introduced, named The Kinsicle, as part of a promotion for her beverage brand Kin Euphorics. Hailey Bieber also has a 'Strawberry Glaze Skin Smoothie', priced at a mere $18.

Thanks to its offering of niche, free-range and organic food, the store has a reputation for catering to liberal Californians.

[sphinx]

Hey, if Starbucks can do this for coffee, why not?

[Jimmy Valentine]

An old expression: “don’t blame the booster for what the sucker does.”

[Secret Agent Man]

:)

[sevlex]

Not funny! My wife takes Valtrex.

Ok, maybe it’s a little funny ;-0

[Secret Agent Man]

Your screen name sounds like many people take you. :)

And dude, you just outed your wife.... :)

[SamAdams76]

Articles like this always remind me of Whole Foods sticking three stalks of asparagus into a bottle of water and selling it for $6.

[Allegra]

Californians (Kardashian types in particular) are still covering their breathing holes? How stupid.

[dfwgator]

Capitalism rules!

They want Capitalism for them, Socialism for you.

[Diana in Wisconsin]

Only those of us that grew up with the 'Barnum & Baily Circus.' Summer Base in Baraboo, WI and Winter Base in (?) Florida.

When I was a kid it was a BIG DEAL to line up to see The Great Circus Train pulling into Milwaukee, WI for a layover on their way north. And then The Great Circus Parade down Wisconsin Avenue? Heaven on Earth for a kid! Actor Ernest Borgnine was always on hand as the 'Grand Clown' who led the parade.

Giraffes! Tigers! Lions! Elephants! Yes, we had them at the Milwaukee County Zoo, but this was MUCH more exciting for some reason. ;)

[x]

The premium grocery store started in Boston in 1966, selling macrobiotic and organic foods

Back during the hippie/radical years. They were started by a Japanese couple to promote the macrobiotic diet. I think the Boston area stores died off sometime in the 1980s. Maybe they went underground or are on the run. Their competitor, Bread and Circus, got bought out by Whole Foods.

[sevlex]

Your screen name sounds like many people take you. :)”
~~~~~~~~~~

I don’t get it.

[Secret Agent Man]

Valtrex

Sevlex

[NWFree]

This is why libtards should never be in charge of the economy budget or finances

[DUMBGRUNT]

A climbing supply shop, I used to frequent...
Similar name; NOWHERE backward.

“Samuel Butler’s book “Journey to Erewhon” inspired the name, but it was nature and their admiration of the outdoors that encouraged a group of outdoor enthusiasts’ to create the first Erehwon store. Founded in 1972, “Erehwon Mountain Supply” began its humble beginnings in an 800 square foot store on Devon Avenue on Chicago’s North Side. Our store was created for the sole purpose of providing passionate outdoor enthusiasts with only the best quality gear and expertise. Over 40 years and 5 stores later, we continue to hold true to our original mission.”

[EQAndyBuzz]

“ I’m figurin’ that Kardashian smoothie isn’t what they say it is. ”

For $22? I’m thinking they are not that good.

[Blood of Tyrants]

Cocaine used to be the way you knew you had too much money.

[AnAmericanMother]

Yes! Their Winter home was first in Sarasota, then Venice.

I was so sorry when the Feld brothers bought out the circus - their only background was in revues and casino shows, and I don't believe they ever understood the amazing appeal of the Circus.

It looks like they've seen the error of their ways and are trying to bring it back. We shall see.

"So . . . I guess you came to see Barnum. Waaal, I'm Barnum!"

"I am 'a showman' by profession, and all the gilding shall make nothing else of me. When a man is ashamed of his origin, or gets above his business, he is a poor devil, who merits the detestation of all who know him."

[sevlex]

Doh!

Dense is as dense does;-)

[Secret Agent Man]

:)

[Diana in Wisconsin]

Those were the days! :)