Posted on 04/08/2023 9:53:10 AM PDT by Libloather
A luxury grocery store frequented by wealthy Californians has been mercilessly mocked online for charging ludicrous prices for the most basic, everyday items.
Erewhon Market has eight locations in Los Angeles' most affluent neighborhoods, all with a focus on locally sourced, vegan and organic food catering to niche diets.
Products on its shelves include $20 raw milk, a $26 bottle of 'oxygenated' water and hot sauce costing as much as $40. It's also known for selling upmarket prepared foods, like its popular buffalo cauliflower and collard green wrap, which sells for $15.95.
The premium grocery store started in Boston in 1966, selling macrobiotic and organic foods, but in the last five years it's become a trendy spot for image-obsessed influencers, spurred by social media and a private equity deal in 2019.
On its website, Erewhon describes itself as 'more than a grocery store. We are a community of people who are united in our love for pure products that protect the health of people and our planet.'
It's a favorite of LA celebrities, who are regularly photographed walking to their luxury cars - in the valet-equipped parking lot - carrying the latest must-have accessories: an Erewhon smoothie in one hand and an Erewhon grocery bag in the other.
Last year Kourtney Kardashian collaborated with the brand on a $22 smoothie, marketed as the 'Poosh Potion Detox Smoothie', which contains activated charcoal, maple syrup, avocado, and protein powder, among other ingredients.
Then earlier this year, a $19 Bella Hadid smoothie was introduced, named The Kinsicle, as part of a promotion for her beverage brand Kin Euphorics. Hailey Bieber also has a 'Strawberry Glaze Skin Smoothie', priced at a mere $18.
Thanks to its offering of niche, free-range and organic food, the store has a reputation for catering to liberal Californians.
(Excerpt) Read more at dailymail.co.uk ...
PT Barnum was right.
Redundant wording. If you can afford to live in CA and pay its taxes, you are wealthy. Can't wait to see what happens if SF passes that stupid Reparations Bill.
What’s that old saying - a fool and his money are soon parted.
I really wish I would have thought of this first.
The smoothie certainly hasn’t helped them lose weight.
More power to them if they can get people to pay those prices. It’s called “margin”.
Put that one down as "things not to order at your local biker bar".
Looks like a solid recession proof business model.
All the smoothies are Valtrex-flavored.
As far as So-Cal grocery prices go, this isn't really that crazy.
IIRC, the snake-oil type use for activated charcoal was to (allegedly) reduce bloating and intestinal gas. Perhaps they should've named that smoothie the "Swalwell Special".
If people pay for it with their own money, great.
Heh; I had to look that one up.
Capitalism rules!
Does anyone remember this, though?
P.T. Barnum
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