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Nike tells furious customers 'Be kind, be inclusive' as it responds to backlash over paying trans influencer Dylan Mulvaney to promote sports bras - as customers pledge to boycott the brand
Daily Mail UK ^ | April 7, 2023 | Dan Sales

Posted on 04/07/2023 4:14:09 PM PDT by Morgana

Nike today doubled down on using a transgender influencer to promote its female clothes, telling customers calling for a boycott to 'be kind and inclusive'.

The firm's tone-deaf response came amid women's concerns over Dylan Mulvaney, who identifies as female but has not had reassignment surgery.

Mulvaney - who uses the pronouns she or they - was seen in paid social media content dancing in a Nike sports bra and leggings.

It sparked furious calls for a boycott, with Olympic swimmer Sharron Davies leading calls and customers deluging the company with complaints.

Today Nike issued its first response online, declaring it would delete comments it did not judge to be in a spirit of diversity or inclusivity.

It insisted: 'You are an essential component to the success of your community.

We welcome comments that contribute to a positive and constructive discussion.

'Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.'

It is not the first time that Nike has partnered with a trans star in their marketing, in 2021, they launched their 'Play New' campaign with Mara Gomez, who plays in Argentina's professional football league.

The controversy could impact sales, which had received a huge boost in recent months from stars like Lioness Chloe Kelly being seen wearing their products.

She famously whipped off her shirt to celebrate scoring in England's World Cup win, revealing her sports bra with the famous black tick logo.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: anheiserbusch; budlight; budweiser; dylanmulvaney; nike; trans
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1 posted on 04/07/2023 4:14:09 PM PDT by Morgana
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To: Morgana

Hey Nike, “FOAD!”


2 posted on 04/07/2023 4:14:45 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Morgana
Today Nike issued its first response online, declaring it would delete comments it did not judge to be in a spirit of diversity or inclusivity.

Translation: we'll delete anything that doesn't agree with us. In the name of "inclusivity".

3 posted on 04/07/2023 4:16:40 PM PDT by Billthedrill
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To: dfwgator

I’ve already “swooshed” NIKE down the turlet [it’s my inner Archie Bunker acting].


4 posted on 04/07/2023 4:17:28 PM PDT by Paladin2
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To: Morgana

Inclusive isn’t a value, it is an excuse to have absolutely no values.


5 posted on 04/07/2023 4:19:26 PM PDT by Rurudyne (Standup Philosopher)
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To: Morgana; dfwgator; Billthedrill

Diversity, inclusiveness, and equity are a precursors to squalor, violence, and lawlessness.


6 posted on 04/07/2023 4:19:27 PM PDT by Retain Mike ( Sat Cong)
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To: Morgana

Apparently nike sports bras are very uncomfortable if you actually have breasts


7 posted on 04/07/2023 4:19:43 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

Where’s Nike’s diversity? They can handle others’ opinions. Just what you can expect from a company that uses slave labor to make products sold to idiot porch monkeys.


8 posted on 04/07/2023 4:20:08 PM PDT by ConservativeInPA ("How did you go bankrupt?" Bill asked. "Two ways," Mike said. "Gradually and then suddenly." )
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To: Morgana

“..Nike tells furious customers ‘Be kind, be inclusive’ ...”

Be kind to this Nike.


9 posted on 04/07/2023 4:20:19 PM PDT by Bonemaker (invictus maneo)
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To: Morgana

They must be catching pure he$$ from loyal consumers.


10 posted on 04/07/2023 4:20:46 PM PDT by CFW (old and retired)
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To: Morgana
In better days.....before sports went completely woke...


11 posted on 04/07/2023 4:21:39 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Morgana

Normal people have been way too.patient for way too long.


12 posted on 04/07/2023 4:21:49 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: Morgana

There’s a lot of money to be made in trans. A flaming gay guy was seen by talent scouts and was put on “the price is right” to show off his gayness. But the real payoff came when he decided, or was talked into, going “trans.” His face was on billboards. He became product endorser for big-name products.

All because some top executives are happy to join in the crusade to turn this country into a decadent pile of ash.

The only one of those products that I used to use is Jack Daniels, but now no more.

WHY are they so fixated on destroying the moral foundation of our culture?


13 posted on 04/07/2023 4:22:54 PM PDT by I want the USA back (No one is assigned sex at birth. One's sex is noted and recorded. My pronouns Haha, hehe, hoho, hoo )
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To: BenLurkin

To quote DEVO

We’re through being cool
We’re through being cool
Eliminate the ninnies and the twits


14 posted on 04/07/2023 4:23:07 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Morgana

I stopped buying Nike 15 years ago. All I can do is tell other people not to buy it.


15 posted on 04/07/2023 4:23:11 PM PDT by PGR88
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To: Morgana

Bite me, Nike.


16 posted on 04/07/2023 4:23:11 PM PDT by Allegra
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To: Morgana

Woke leftists are never “kind” as they strip us of freedom of speech, assembly, thought and the freedom to disagree with the man-made climate change opinion. Our rights are ripped away. Not kind.


17 posted on 04/07/2023 4:23:14 PM PDT by frank ballenger (You have summoned up a thundercloud. You're gonna hear from me. Anthem by Leonard Cohen)
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To: BenLurkin

BTTT!!!


18 posted on 04/07/2023 4:23:33 PM PDT by musicman (The future is just a collection of successive nows.)
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To: Morgana
“Be inclusive.” When I buy shoes I will exclude Nike.
19 posted on 04/07/2023 4:23:41 PM PDT by windsorknot
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To: Morgana

It seems Nike has forgotten that they are in business to sell products to customers. Customers are (1) always right and (2) have the option to take their business elsewhere. To hell with Nike!


20 posted on 04/07/2023 4:25:54 PM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
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