Posted on 02/09/2022 12:18:14 PM PST by Red Badger
BMW USA is set to feature its all-new fully electric iX SUV during the upcoming Super Bowl. And, as expected, the commercial aims to be unique and entertaining.
Whether or not you're a fan of American football, you may be planning to tune into the big game on Sunday, February 13, at 6:30 PM, when the Cincinnati Bengals face off against the Los Angeles Rams in Super Bowl LVI. Perhaps you've picked a favorite or placed a bet, or maybe you're just excited to watch some of the best TV commercials of the year.
Last year, we started to see an influx of EV commercials during the Super Bowl, which came as a bit of a surprise since, prior to that, commercials about electric cars were few and far between.
Tesla doesn't advertise in a traditional sense, and it certainly doesn't make TV commercials. Moreover, it wasn't that long ago that rival automakers remained focused on advertising gas-powered cars. However, the times are changing, and most of the car ads we've seen lately feature electric vehicles.
It's important to note that these ad spots are ridiculously expensive, so the fact that legacy automakers are investing in them could arguably be proof that their plans for an electric future have become a reality, and those plans are now worth sharing with one of the largest TV audiences across the globe.
That said, BMW features Zeus, the king of the gods of Mount Olympus, as well as his wife Hera. In the commercial, Zeus has retired to Palm Springs. BMW writes:
"Retiring from Mount Olympus to Palm Springs, Zeus is underwhelmed by all earthly electric things and becomes a shell of his former self."
Just as it seems "all hope is lost," Hera reveals the BMW iX to her husband, in an attempt to help him "reclaim his spark."
BMW adds that the dual-motor all-wheel-drive high-performance BMW iX SUV delivers a whopping 610 horsepower and up to 811 pound-feet of torque. It can tackle a zero-to-60-mph sprint in as little as 3.6 seconds. According to the automaker, the iX has an estimated range of 280 miles.
Check out the BMW iX commercial embedded at the top of the page. Then, scroll down to the comment section and let us know what you think.
Source: BMW USA (YouTube)
https://www.youtube.com/channel/UCBSVw6f8KBFLn7r1cQsFhLw
Shouldn't that be an Xi SUV?
Its a lot like her economic policy...
https://www.youtube.com/watch?v=jQs0a9Am8Xg
Hmm, the future ain’t happened yet, and the past has, so we’re living in the present. Or something.
Salma Hayek is the saving grace anytime she’s in the video.
Fools and their money are soon parted....
Note to the NFL: We tuned you lot out years ago. Whatever.
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Still using gas here. I’m a holdout. All is well.
What?! They aren’t a biracial couple with a trans kid in the back?!
Some 90 million will probably watch. Would anyone be surprised to learn that of the top 20 most watched shows on TV in 2021, 17 were Football Games. The NFL held 39 of the top 100 most watched telecast of last year. Imagine that!
https://variety.com/2021/tv/news/top-rated-shows-2021-ncis-yellowstone-squid-game-1235143671/
It’s not just ratings, which have been declining for years. It’s also demographics, and the NFL’s suck.
My prediction: The used to be Superbowl plumbs new depths this year.
Oh my my....
Similar to - Let's sell out all our nasty polluting industries, let our major corporations move them to China. Let the Chinese pollute their air and rivers thousands of miles away, and we'll just buy stuff from them. These eco-traitors never thinking or caring that this leaves ten of millions of Americans without decent paying jobs. Their families now needing to suck off of our state and Federal social welfare systems.
You are welcome.
“...It seems many Super Bowl ads this year will focus on automakers’ latest and upcoming electric vehicles...”
Not on my TV they won’t.
I’m now a Mercedes man. 👍 I re-gifted my 325i to my daughter last year. 😁
One of the greatest scenes in movie history.
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