BMW's Super Bowl Ad Features iX SUV, Starring Zeus And Hera...It seems many Super Bowl ads this year will focus on automakers' latest and upcoming electric vehicles.

https://insideevs.com ^ | Feb 09, 2022 at 11:44am ET | By: Steven Loveday

[Red Badger]

BMW USA is set to feature its all-new fully electric iX SUV during the upcoming Super Bowl. And, as expected, the commercial aims to be unique and entertaining.

Whether or not you're a fan of American football, you may be planning to tune into the big game on Sunday, February 13, at 6:30 PM, when the Cincinnati Bengals face off against the Los Angeles Rams in Super Bowl LVI. Perhaps you've picked a favorite or placed a bet, or maybe you're just excited to watch some of the best TV commercials of the year.

Last year, we started to see an influx of EV commercials during the Super Bowl, which came as a bit of a surprise since, prior to that, commercials about electric cars were few and far between.

Tesla doesn't advertise in a traditional sense, and it certainly doesn't make TV commercials. Moreover, it wasn't that long ago that rival automakers remained focused on advertising gas-powered cars. However, the times are changing, and most of the car ads we've seen lately feature electric vehicles.

It's important to note that these ad spots are ridiculously expensive, so the fact that legacy automakers are investing in them could arguably be proof that their plans for an electric future have become a reality, and those plans are now worth sharing with one of the largest TV audiences across the globe.

That said, BMW features Zeus, the king of the gods of Mount Olympus, as well as his wife Hera. In the commercial, Zeus has retired to Palm Springs. BMW writes:

"Retiring from Mount Olympus to Palm Springs, Zeus is underwhelmed by all earthly electric things and becomes a shell of his former self."

Just as it seems "all hope is lost," Hera reveals the BMW iX to her husband, in an attempt to help him "reclaim his spark."

BMW adds that the dual-motor all-wheel-drive high-performance BMW iX SUV delivers a whopping 610 horsepower and up to 811 pound-feet of torque. It can tackle a zero-to-60-mph sprint in as little as 3.6 seconds. According to the automaker, the iX has an estimated range of 280 miles.

Check out the BMW iX commercial embedded at the top of the page. Then, scroll down to the comment section and let us know what you think.

Source: BMW USA (YouTube)

https://www.youtube.com/channel/UCBSVw6f8KBFLn7r1cQsFhLw

[Red Badger]

Ping!...............

[Red Badger]

He’ll be back!.......................

[IllumiNaughtyByNature]

Wokevertising is all the rage... gotta offset all that Crypto/criminal money buying ad space.

[Tell It Right]

I long for the days when everybody black, white, or somewhere in between spent weeks after a super bowl to talking about how they were moved to joyous tears when Whitney Houston sang the Star Spangled Banner at the Super Bowl.

Who knew she was such a horrible white supremacist? LOL

[stars & stripes forever]

To me, elevating pagan gods is a turn off for purchasing a vehicle.

[Sans-Culotte]

Whether or not you're a fan of American football, you may be planning to tune into the big game on Sunday

"Not", and "nope".

[Political Junkie Too]

I can't wait for next year's ads complaining about Big Power and Big Utilities.

-PJ

[dragnet2]

It can tackle a zero-to-60-mph sprint in as little as 3.6 seconds.

That should work out real well for venues like S. CA.☺

[Seaplaner]

For football, I (along w millions of others) record the game, and join in progress. I then watch most plays and a few replays, if they interest me. Of course, I FF through ads, halftime wokeness, and other delays.

My objective is to join the contest live near the end of the 4th quarter, unless it is a blowout, then I erase and move on.

For this year's SB? This Cali native will be rooting for the Bengals, for the simple reason that they are not from California.

[V_TWIN]

Interesting that there’s not a single mention of the actors used in the commercial.

salma hayek may be the only saving grace in the whole thing

[Dr. Sivana]

To me, elevating pagan gods is a turn off for purchasing a vehicle.

I assume you never owned a Mercury or a Saturn.

[dennisw]

BMW EV — Lame ass jive. A big so what from me. The dummies can lay out their $100,000 for this upper crust clown car. Money thrown down the rat hole.

[Dr. Sivana]

Hey, a white male-female couple. A little dysfunctional… but still

[Little Ray]

The part of the Superbowl I care about is the Budweiser commercial.

[qam1]

salma hayek may be the only saving grace in the whole thing

If this commercial came out 10-20 years ago. She aged a lot for a supposed immortal Goddess.

But I guess we should be thankful Zues isn't played by a Black Male and Hera is actually a female instead of Zues' gay lover.

[dennisw]

Seems there are two models.
$85,000
and
$106,095

[softengine]

We live in an entirely post-Christian world.

[stars & stripes forever]

We had a Ferrari and a Porsche. Does that count?

[V_TWIN]

“She aged a lot”

She’s 6+ years younger than me bro....I’m good with it 👍👌