Posted on 12/15/2021 10:57:03 AM PST by mylife
Kraft is using its cream cheese shortage as a marketing opportunity.
For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime.
Here's how it works: People interested in the offer can visit a special website set up by Kraft. On December 17 and 18, up to 18,000 of them will be able to nab the right to get reimbursement for a holiday treat. They'll be able to submit receipts to the company a few weeks later.
For Kraft, the campaign is a way to soften the blow of empty cream cheese shelves -- and keep customers thinking about Philadelphia cream cheese, without souring on the brand.
Cream cheese is the latest hard-to-come-by grocery item in a year of shortages. A spike in cream cheese demand during the pandemic has made it difficult to keep shelves stocked, Kraft said.
Last year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft. Meanwhile, restaurants are also ordering more of the product.
(Excerpt) Read more at msn.com ...
Carrying on the savings by making your own yogurt to sub for cream cheese decreases the cost by another dollar:
Great Value 32 oz. plain yogurt = $1.87
Homemade using Great Value milk or Great Value powdered milk = 82 cents for 32 oz.
Add in a penny for the starter which was chained from 4 previous batches of homemade yogurt or the dregs from the previous jar (or a heaping spoon of store bought yogurt with live cultures).
Total savings by not using Kraft is about $5.60. Why put that in their pocket?
You calling CNN liars? ;)
Hmmm, all kinds of cream cheese at my rural neighborhood country store........
Cheaper, yes, but most off brands have a chalky feel to them. Best to stick with the gold standard which is Philly. It’s even popular in Italy and those peeps know a thing or two about cheese
Z
How many cheesecakes do they not want me to make?
It is Christmas so here is the best recipe I know.
I use cream and it makes the best low carb cream cheese.
I like that, too. It’s always creamier, more tangy, and less ‘cake-y’ than the ready-made ones I’ve bought lately.
I’m with you on that. The hard ones seem to be made stale on purpose.
I thought that was the way they were supposed to be for years until I had some homemade ones and they were soft.
Never bought another bag................
I don’t know about cream cheese, but the one shortage I’ve noticed at my Publix in Pensacola is sports drinks.
We’ve or an excellent German bakery near us. It’s time for a short jaunt.
TP and paper towels are a little down, too.
Can’t I tell Kraft I’m not making cheesecake but use Publix cream cheese instead? The shelves at Winn-Dixie and Publix have cream cheese.
Really? Good to know. I have never made a cheesecake but when I use cream cheese in casseroles, it works just fine. Thanks.
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