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Apple Music Boss Says 98 Percent of People Can’t Identify Lossless Audio
Audio Media International ^ | 17 JUNE 2021 | Libby Plummer

Posted on 07/21/2021 12:40:29 AM PDT by nickcarraway

Apple Music boss Eddy Cue says most people can’t tell the difference between compressed and lossless audio but he believes that spatial audio is ‘a game-changer’.

In a recent interview with Billboard, Cue, who is Apple’s Senior VP of Internet Software and Services, admitted that: “If you take a 100 people and you take a stereo song in lossless and you take a song that’s been in Apple Music that’s compressed, I don’t know if it’s 99 or 98 can’t tell the difference. For the difference of lossless, our ears aren’t that good”.

He went on to say that to say that only audiophiles with “incredible ears” can really tell the difference, but that this requires “very, very high-quality stereo equipment”.

Apple Music recently launched spatial audio with Dolby Atmos, while also bringing lossless audio to its entire catalogue at no extra cost for subscribers.

Several of the big streaming platforms, including TIDAL, charge a higher fee for lossless content.

While Apple Music now offers lossless audio across it entire catalogue, lossless listening is not supported by any of the brand’s HomePod speakers, or its headphones, not even the top-of-the range AirPods Max cans. A future software update is expected to bring lossless support for the HomePod speakers.

Spatial audio is much better supported by Apple’s hardware – both on the AirPods Pro and Max – and it’s this immersive format that Cue believes is the future.

Speaking with Audio Media International, Mirek Stiles, Head of Audio Products at Abbey Road Studios agrees that spatial audio is a truly game-changing development, saying: “Stereo is a marvellous format, but spatial audio takes sound to new dimensions of enjoyment, and now that it’s actually convenient for the consumer to experience this expansion of the sound stage, things are going to get very interesting. This is the most significant development in sound since stereo was introduced to the general public in 1958 and it will affect all aspects of our daily digital life.”


TOPICS: Business/Economy; Music/Entertainment
KEYWORDS: apple; audio; hifi
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1 posted on 07/21/2021 12:40:29 AM PDT by nickcarraway
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To: nickcarraway
Most people have no idea what they are missing because stereo equipment has gotten smaller and cheaper and so has the sound. And most people will spend $1000 on their apple iphones and get a new one every year. Otoh that same $1000 could buy a decent stereo and some decent speakers to last 20 years or longer. . Then again theyd have to get off their butts and flip the record.. aint nobody got time for dat!!

how many people know there is a banjo playing on the eagles hit " take it easy"?

2 posted on 07/21/2021 12:51:57 AM PDT by Ikeon (Not knowing the truth doesn't make you ignorant, not wanting the truth does. )
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To: nickcarraway

The older you get... The less you hear.

https://www.thebestsocial.media/wp-content/uploads/tiktok/6936618436198010117.mp4


3 posted on 07/21/2021 12:52:26 AM PDT by jerod (Nazi's were essentially Socialist in Hugo Boss uniforms... Get over it!)
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To: Ikeon

Don’t care. Don’t even play music on the phone.


4 posted on 07/21/2021 12:56:50 AM PDT by Pikachu_Dad ("the media are selling you a line of soap)
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To: nickcarraway

the difference is huge


5 posted on 07/21/2021 1:01:04 AM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife

Obviously picachudad only listens to talk radio..


6 posted on 07/21/2021 1:03:28 AM PDT by Ikeon (Not knowing the truth doesn't make you ignorant, not wanting the truth does. )
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To: jerod

What?


7 posted on 07/21/2021 1:05:11 AM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: Ikeon

You’re right. Listening through a decent stereo is a far richer experience than listening over a cheap unit or a phone or earbuds. And listening in an acoustically treated room on a decent system takes it to another level. I love listening to music in my recording studio as does my wife. It sounds big, clear and immersive and is a far more engaging experience than listening through computer speakers or a small system. Man, for a grand you can buy a killer setup, even some great vintage gear. I love those big, powerful integrated amps from the 70s and 80s. They sound great and they look cool.


8 posted on 07/21/2021 1:06:38 AM PDT by Rocco DiPippo
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To: nickcarraway

Smells like the Quadraphonic craze in the late 60s early 70s. Suspect it will not last as long given the rapidity of tech change today.

How many people actually use the 7.2 Dolby vs 5.1 vs plain stereo to watch movies? How many new movies are even watchable for that matter. (Can’t wait for LeBrons Commie Jam on Blueray... you?)

For music... why? So you can sit between the drums and the vocalist? That isn’t a sound stage. I could see some electronic music and rap using this, but most music... nope.

More Apple, crApple.

As for lossless, I can hear it but under lab conditions with a gold plated amp and money is no object speakers. On equipment under 10K+ in a non optimized room I can not. I guess if you have more money than brains spending more for the lossless to play in your car during your commute is a great deal.


9 posted on 07/21/2021 1:10:02 AM PDT by LesbianThespianGymnasticMidget
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To: P-Marlowe

Find somebody young to listen to it... They will hear it... You can’t.


10 posted on 07/21/2021 1:13:20 AM PDT by jerod (Nazi's were essentially Socialist in Hugo Boss uniforms... Get over it!)
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To: mylife
Yes, the difference is huge. I produce music, including my own, in a recording studio in my home and I spend a lot of time working there. The audible difference between a WAV version and a 128kbps mp3 is huge. I hate mp3s, but unfortunately most of the stuff on the streaming sites are low resolution mp3, so I think folks are used to the rattiness and harshness inherent with them. Like everything else in our culture the listening experience has been degraded.
11 posted on 07/21/2021 1:13:45 AM PDT by Rocco DiPippo
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To: Ikeon

I heard that banjo in there.


12 posted on 07/21/2021 1:16:01 AM PDT by Free in Texas (Celebrate diversity. Own firearms of every caliber. )
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To: Rocco DiPippo

You would like my garage Yammie CR2020 with stacked Polk 7Bs with the good peerless tweets. You wouldn’t like my garage acoustics. Heh...


13 posted on 07/21/2021 1:17:30 AM PDT by LesbianThespianGymnasticMidget
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To: Rocco DiPippo

You would like my garage Yammie CR2020 with stacked Polk 7Bs with the good peerless tweets. You wouldn’t like my garage acoustics. Heh...


14 posted on 07/21/2021 1:17:30 AM PDT by LesbianThespianGymnasticMidget
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To: Pikachu_Dad

I still have iPods.

:)


15 posted on 07/21/2021 1:18:11 AM PDT by Salamander (We Have Forgotten The Faces Of Our Fathers....)
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To: Ikeon

How many know there’s a hurdy gurdy in Apocalypse Orchestra’s The Garden Of Earthly Delights?

/wait..what?


16 posted on 07/21/2021 1:25:27 AM PDT by Salamander (We Have Forgotten The Faces Of Our Fathers....)
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To: nickcarraway

Analog music sounds much better than digital because there is no information loss. Because digital music is sent by pulse the digital music information will have gaps in it. It will sound dry. Like a copy. Albums can be played at up to
120 Db. CDs, thumb drives, Streamed ,ect. can only get up to 100 Db. It’s not your imagination. LPs sound better.


17 posted on 07/21/2021 1:34:38 AM PDT by Free in Texas (Celebrate diversity. Own firearms of every caliber. )
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To: Free in Texas

It’s very hard to play them in your car, though.


18 posted on 07/21/2021 1:58:44 AM PDT by Salamander (We Have Forgotten The Faces Of Our Fathers....)
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To: Ikeon

I have several pieces of audio equipment with tubes, and I firmly believe that a tube renaissance is upon us. There’s so much more warmth and depth to audio when using old school methods. That said, I never considered myself someone with exceptional ears, but I can absolutely tell a difference with lossless audio.

I remember in the 90s when MP3s started popping up around the Internet, I thought it was so cool that we could compress audio to the point it was retrievable over dialup. CDA files as found on CDs back then were very large compared to the ~1 MB per minute of early MP3 audio. With FLAC, the sizes are much larger, but the highs are not clipped, and the lower parts of the spectrum are less muddy.

I use a Schiit USB DAC and tube amplifier on my computer with Beyerdynamic semi-open back studio monitors, FWIW. USB isn’t pristine, but it’s got enough bandwidth to support the audio spectrum.


19 posted on 07/21/2021 2:43:16 AM PDT by rarestia (Repeal the 17th Amendment and ratify Article the First to give the power back to the people!)
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To: Free in Texas
"It’s not your imagination. LPs sound better."

Oh, man - I love vinyl. Besides, my ears are analog....

20 posted on 07/21/2021 2:52:13 AM PDT by Psalm 73 ("You'll never hear surf music again" - J. Hendrix)
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