Posted on 02/26/2021 10:24:55 AM PST by mylife
We're a full month past Dry January, but there's no reason why you can't keep that vibe going for the rest of the year. If you're a gin lover but have realized that it doesn't always love you back, then you're in luck: Tanqueray has just announced the release of its new Tanqueray 0.0, an alcohol-free spirit that has been crafted to taste just like its higher-proof sibling.
According to Tanqueray, its 0.0-percent version is made with the same combination of botanicals that it uses in "traditional" Tanqueray, a list that includes angelica, coriander, juniper, and sweet licorice. So, it sounds like the only difference between the two is the ABV.
"Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience," Tanqueray's master distiller Terry Fraser said in a statement. "[T]he botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they're expecting from Tanqueray when they choose not to drink alcohol."
An increasing number of companies have expanded into the non-alcoholic spirit market in the past couple of years. Tanqueray is one of the biggest names to produce a zero-booze gin, but there are several other options for anyone who's ready to break out the tonic and lime. Monday ($40) is a California-made version that "that satisfies like a classic London Dry," according to its website. Australian brand Lyre's has a Dry London Spirit ($35) that received a Bronze medal in last year's San Francisco World Spirits Competition. (It also has an elegantly dressed pigeon on the label; we're suckers for any animal with a monocle.)
In December, Gordon's—one of Tanqueray's labelmates at London-based spirit producer Diageo—also released a 0.0 percent version of its traditional London Dry Gin. (And, perhaps unsurprisingly, the statement Gordon's released was very similar to the one that accompanied Tanqueray 0.0 percent, right down to the "closely guarded secret" of its distillation process.)
Tanqueray 0.0 percent is expected to be on shelves throughout the United Kingdom and Spain next month, and will retail for £16 ($22). And, with any luck, maybe it'll appear in the United States before the next Dry January—or the next dry month of your choice.
You may as well drink a glass of pine needles.
Maybe it’s for declared alcoholics who still want to enjoy the taste, but w/o alcohol.
Decades ago, in the 1980’s I was over drinking.
I have a high tolerance, so soon i was drinking more to get that same buzz. That was not good for my health or mood, so I decided on my own to taper way back.
If I had a serious alcohol problem, this kind of product would only make me remember what I’m now missing.
To avoid drinking alcohol, I would need to also avoid anything that looked, smelled or tasted like the true ambrosia I really want. Even the sound of pouring it into a bourbon glass would light me up.
Ugh. Gin is the one thing I can’t stand. Taking OUT the alcohol probably isn’t going to improve it, LOL!
At least they did not say Mt Dew!!
Only Squirt is acceptable.
Near beer has a market. If there’s a market for fake gin might as get the dollars.
Or chew some juniper berries....................
About as smart as burgers made of vegies. I think we call that Pizza!!
I was going to criticize your post dissing gin, but then I saw your handle. All was explained. ;-)
Why?
It’s all about the medicinal herbs.
Mmmm... licoricey.
Mmmm... licoricey.
“Tanqueray and tonic with a slice of lime.”
That used to be one of my favorites.
Pointless
Yeah, I have been sober for more than thirty years. And I am pretty certain it was not the taste that drew me to alcohol. Without the effect of alcohol, gin has no attraction to me. I can’t even imagine if there is truly a market for this.
Splain to me the point of flavored vodkas...
Splain to me the point of flavored vodkas...
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