Posted on 12/05/2020 1:08:55 PM PST by EdnaMode
Forget lost puppies and horses, adult-like babies, and weird stunts involving snack foods. Instead, this year’s Super Bowl ads will prominently feature social and racial justice issues, along with Covid-19 messages, according to a sports business trade report,
The NFL has already embraced such messages, placing “Black Lives Matter” on player helmets and in end zones. Super Bowl LV will be televised by CBS this year and played at Raymond James Stadium in Tampa, Fla. on Feb. 7 if the league schedule is not adjusted by pandemic concerns.
“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,” said Bill Oberlander, cofounder and executive creative director of the ad agency OBERLAND, speaking to Front Office Sports.
The reason for the social justice turn is simple, according to a study conducted by Oberland’s firm and real-time market research firm Suzy: Brands are more at risk from saying nothing than speaking out against racism.
The survey found that roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since George Floyd’s death on May 25.
The new “You Love Me” video from Apple’s Beats by Dre was cited as one such example of what football fans can expect. The spot featured tennis champion Naomi Osaka and NASCAR driver Bubba Wallace talking about how they are loved for what they do, but not as a people.
“You love Black culture. But you do love me?” asks the video message. The spot has already garnered 22 million YouTube views.
“I can’t imagine that advertisers are not going to use this as an opportunity to speak up on behalf of their brands — or on behalf of the social impact that’s going on all around,” Oberlander predicted.
Implementing such social messages is tricky. Pepsi was excoriated for its Kendall Jenner ad featuring the model calming a protest confrontation with police by offering the soft drink.
The Super Bowl generates more than $400 million in annual ad revenue and is typically the most-viewed television event of the year.
It's about losing all the people who watch the Super Bowl for the ads.
It's about shooting yourself in the foot.
People want an escape from reality, not to have their noses rubbed in the latest PC crap.
All part of the depopulation agenda.
I won’t see their BS social “just us” ads, because I won’t be watching the Toilet Bowl....er, Super Bowl.
Don’t bet on the puppy bowl being safe, it’s been going down hill since they started with the kitty half time show.
I say go for kids !!!
and let’s read about the BLM Marxists -and their plans to eliminate the nuclear family , for example
Look black folks are not stupid , and getting wiser everyday
and I don’t like Marxists either
There are 2 offensive penalties on the NFL, the first is another in-your-face felony violation of the 1st Rule of Holes, the second penalty is targeting viewers with time-wasting mindless and unwanted pablum. The league, owners, players, referees, announcers, TV production crews, vendors, etc are hereby invited to play with themselves. Ticket and luxury box holders are entitled to their money back.
WOW! A promotion. 😂🙌
It seems to me, watching college sports at least which is all I watch, that the first person seen on 75% of the commercials now is a black person. And today one of secondary persons in one commercial I saw was a midget!
ML/NJ
It’ll be the Toilet Bowl sponsored by American Standard if they keep going.
I like football, but there’s nobody I’m so intent on watching that I’m willing to sit and be chastised and insulted for three minutes at every change in possession of the ball.
NFL is HISTORY.
I hear ya. I’ve been flooded with the “racist” label and felt that it was not directed at me for 60 years. I tried to do my part, I really did. But it has eroded the last of my patience and The flood has pushed me into being a “racist”. I’m done. Time comes when one just has to build a flood wall. From now on my black friends must be conservatives.
Look, they can have gang wars and riots at the Super Bowl to show their support for Antifa-BLM, I still ain’t watching. Let the Black culture support the millionaires playing ball. It won’t be me.
Boy I hope they solve all the racial and unjust situations. Me? I’ll be watching Puppy Bowl, unless they’ll have screwed that up.
Believe it or not but my wife has developed in the last few years an affliction for pro-football.
With all this virtue signalling, kneeling during the anthem, and proselytizing for Black Lives Matter, etc., she’s cut her viewing by 60%. She will only watch teams with Oklahoma players. Even then, she refusing to watch the opening ceremonies and as soon as the BLM ass kissing starts she cusses out the announcers and changes channels.
Wife will not be watching the SuperBowl either.
Black Puppy Lives Matters
I can’t wait not to watch it.
You are so correct.
99% of ads depict minorities and women as virtuous, prosperous, happy, well adjusted people, with almost no adult white males unless as weak / geeky / stupid.
Of course, this is no secret in the advertising world, it is written in BOLD letters as a commandment.
Although it is Very obvious, you are the first person I’ve noticed to say this.
Yes, but at half time they might have Beyonce or J-Lo stick her finger in her butt. You don’t want to miss that.
Didn’t the Teach the World To Sing Coca-cola commercial from decades ago (c. 1971) take care of this?
“Teach the World To Sing “
I guess “It’s a Small World After All” didn’t do the trick.
now, its just propaganda...
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