Posted on 06/26/2020 6:09:44 PM PDT by spintreebob
Vice is calling on marketers and agencies to once again reassess keyword blocklists as new words have been added to advertisers’ do-not-buy lists amid the protests against racial injustice.
During its NewFront presentation on Wednesday, the company said brand marketers need to call upon their agencies to review and question the words that make up their blocklists. Over the past few weeks, the company notes that those words now include “George Floyd,” “protest,” and “Minneapolis.” And one agency that represents a large entertainment company sent a blocklist that even included "Black Lives Matter" and "Black people" the same week the corporation put out a statement of support for Black Lives Matter, said Marsha Cooke, senior VP, content and community strategy, Vice.
Vice said agencies need to rethink “antiquated practices of keyword blocklists, and instead look to more contextual-based solutions that better support journalism, while servicing our partners' needs for brand safety.”
Last year, Vice took a stance on unblocking words like “gay,” “fat,” “Muslim” and “transgender,” arguing that when marketers don’t want their ads juxtaposed with content containing those words and others it restricts the publisher’s ability to monetize content that promotes diversity and inclusion.
(Excerpt) Read more at adage.com ...
Lets take a vote on how many here know WTF Vice is.
Heck, I don’t even know what “reassess keyword blocklists” means.
Funny, the other day wife and I were going down a trail of ours and noticed a large white ball of cotton that came from a cotton wood tree. I remarked to her they will have to change the name of the tree or chop them all down, as the word cotton reminds us all of picking cotton on the plantations.
Sooner or later this will happen.
P.C = Profitably Correct.
It's always been a standard for advertising.
Media loves it;, media loves the advertisers that pay it's workers, bills, and profits.
This comedian does a nice riff on the lunacy dispensary named Vice:
“I was fired from Vice”
https://www.youtube.com/watch?v=cM7bMe-eDao
Remember when they changed black boards to white boards?
My father is lily white and picked cotton as a child in the 1930’s.
In the 1920's my Dad was an infant laid out on a quilt under a tree next to the cotton field all day with the whole rest of the family picking, including my two aunts who were not even teenagers yet. Of course later on, like your Dad, my Dad was picking cotton himself until he went off to the CCC Camps and then eventually WWII. His "White Privilege" was not starving to death and getting his GED while he was in service. Dad even said they picked in a huge field with a black family working from one end and his family working at the other end to meet in the middle.
Can’t say denigrate. NOT!
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