Vice is calling on marketers and agencies to once again reassess keyword blocklists as new words have been added to advertisers’ do-not-buy lists amid the protests against racial injustice. During its NewFront presentation on Wednesday, the company said brand marketers need to call upon their agencies to review and question the words that make up their blocklists. Over the past few weeks, the company notes that those words now include “George Floyd,” “protest,” and “Minneapolis.” And one agency that represents a large entertainment company sent a blocklist that even included "Black Lives Matter" and "Black people" the same week the...
