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Peloton loses $942 MILLION of its market value in a single day amid furious backlash over its 'sexist' [tr]
UK Daily Mail ^ | December 4, 2019 | Megan Sheets

Posted on 12/04/2019 10:34:57 AM PST by C19fan

Peloton lost $942million market value in a single day after its holiday advertisement sparked fierce social media backlash.

The exercise equipment company was vilified Monday over the commercial titled 'The Gift That Gives Back', which shows a woman receiving a stationary bike from her husband on Christmas morning. She then documents her year-long fitness journey in a series of selfie clips that she compiles into a thank you video for her husband.

Viewers trashed the ad on Twitter, calling it sexist, misogynistic, humiliating and cringeworthy.

Peloton Interactive Inc's stock fell 9.12 percent on Tuesday, and analysts attributed the drop to negative publicity over the ad.

The decline - which was Peloton's biggest single-day loss since October - erased nearly $942million from the company's market value, bringing its market cap to about $9.4billion, according to Markets Insider.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Society
KEYWORDS: exercise; genderdysphoria; homosexualagenda; peloton; twitter
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To: C19fan

“The exercise equipment company was vilified Monday over the commercial titled ‘The Gift That Gives Back’, which shows a woman receiving a stationary bike from her husband on Christmas morning. She then documents her year-long fitness journey in a series of selfie clips that she compiles into a thank you video for her husband.

note to self: never buy a wife an exercise machine, a new vacuum cleaner or an automatic dishwasher for Christmas ...


81 posted on 12/04/2019 11:44:58 AM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: C19fan

I didn’t see it as creepy.

Guy buys wife a Peloton:
She clearly likes it.
Keeps her from having to ride outside on inclement weather days.
She doesn’t have to go to the gym and be hit on by gym rats.
More sanitary than the gym.

Happy wife happy life.

Women in particular seem to be more sensitive to endorphins from exercise. I have had women work for me that were running addicts. When they couldn’t complete their runs they were miserable to work with.

What would of happened if they had used a large woman?


82 posted on 12/04/2019 11:45:01 AM PST by mad_as_he$$
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To: C19fan

Sounds like a ‘buying opportunity’ to me.


83 posted on 12/04/2019 11:46:17 AM PST by Tallguy (Facts be d@mned! The narrative must be protected at all costs!)
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To: C19fan

OMG!!! Don’t ever dare help a woman you love with anything that would help her do what she wants to do to improve herself, for herself!!!! That’s “sexist”. /sarc

Makes me want to go out and buy a peloton and maket it a cahritable Christmas present to a woman who would appreciate it, with one proviso - she must post her journey with her Peloton on Facebook. If I were Peloton I’d duplicate that idea many times over, beginning NOW!


84 posted on 12/04/2019 11:46:51 AM PST by Wuli
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To: Cementjungle

It’s better than getting a bottle of Scope....

Scope. Has anyone here ever received a bottle of Scope? Has anyone here ever sent anyone a bottle of Scope? Just seems like such a cruel thing. Often think of the borderline psychotic. Just needs one more thing to go wrong, y’know. Going down to the mailbox.. “Hmm..what’s this? Scope? Scope! AHH! WAH! AHHHHHHHGH!” Up on the roof with a Magnum- BMMM! Nine dead and they blame Marine training. Uh, bad breath, yeah. “Anyone can have bad breath, Marge, but you can knock a buzzard off a s___wagon!” Remember that?

-George Carlin


85 posted on 12/04/2019 11:46:57 AM PST by dfwgator (Endut! Hoch Hech!)
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To: BwanaNdege
If she asks for a pressure cooker then get her one.

But do ask. She might prefer a vacuum or perhaps a humidifier.

86 posted on 12/04/2019 11:47:49 AM PST by Harmless Teddy Bear (A hero is a hero no matter what medal they give him. Likewise a schmuck is still a schmuck.)
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To: C19fan

sounds like a buy opportunity.


87 posted on 12/04/2019 11:48:08 AM PST by DaxtonBrown
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To: C19fan

The ad has been out for weeks. Why now?


88 posted on 12/04/2019 11:48:41 AM PST by BookmanTheJanitor
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To: C19fan

Hubby bought me my third treadmill for my retirement. He bought the first one for a Christmas present one year probably 20 years ago. Got a stair stepper one year and an elliptical another. Guess what? I was happy! He got me something I would use, maybe not all the time like I need to, but it doesn’t matter because he knew I had wanted them.
I’ve gotten a pressure cooker and a dutch oven for Christmas too. Things he knew I had been eyeballing. Have I gotten jewelry and clothes before? Yep, but I wouldn’t care if he gave me nothing. It is the thought that counts and the fact that he took the time to know me well enough to know what I might want.


89 posted on 12/04/2019 11:55:23 AM PST by mom aka the evil dictator
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To: Leaning Right

Saw it too and no issue


90 posted on 12/04/2019 11:56:46 AM PST by italianquaker
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To: setter
Men (esp white men) are trashed 10,000 times worse in commercials. Made to look like dolts and idiots who need protected and saved by their wives and there is no backlash or twitter bitching from men on Twitter. /i>

State Farm has consistently sexist ads against men.

91 posted on 12/04/2019 11:57:11 AM PST by Vince Ferrer
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To: C19fan
The exercise equipment company was vilified Monday over the commercial titled 'The Gift That Gives Back', which shows a woman receiving a stationary bike from her husband on Christmas morning. She then documents her year-long fitness journey in a series of selfie clips that she compiles into a thank you video for her husband.

Sounds to me like he gave her exactly what she wanted. These snow flakes must be of the yellow variety, not to be eaten nor listened to. 8>)

92 posted on 12/04/2019 11:57:16 AM PST by Robert DeLong
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To: C19fan

I don’t know about sexist. But it sure make Peleton seem like a cult. Not a great sales pitch. Even actual cults try not to look like cults.


93 posted on 12/04/2019 12:05:35 PM PST by discostu (I know that's a bummer baby, but it's got precious little to do with me)
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To: Robert DeLong

Well, he didn’t give her what she wanted, because they’re not real people, they’re actors in a commercial.

So then there’s a question of why would the brand manager want certain actors and why would he have those actors behave a certain way, and that is because the brand is trying to manipulate people into buying their product.

And how are they manipulating people? By creating a fake world in which two 23 year old actors have 6 year old kids,a 2 million dollar home, and infinite disposable income.

And in that world, where the husband is an utterly average looking person married to a truly beautiful woman, he successfully purchases a woman’s affection and loyalty by getting her a really expensive bike for Christmas.


94 posted on 12/04/2019 12:05:47 PM PST by babble-on
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To: C19fan

how do we, the viewer, know that she hasn’t been asking for that bike all year.
Everybody shut up! Nothing wrong with the ad, or that bike as a gift.


95 posted on 12/04/2019 12:08:00 PM PST by ronniesgal (so I wonder what his FR handle is????)
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To: Midwesterner53
...no man is allowed to drive a car in the car commercials...

This drives me crazy. The passive, submissive Millennial sitting sheepishly in the passenger seat with his family in the back and the female driving.

What is it with Millennials who seemingly deeply desire to emulate pajama boy?


96 posted on 12/04/2019 12:09:57 PM PST by Obadiah (Kill the deep state or lose the Republic.)
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To: C19fan

I LOL at that tv ad, where the woman is all excited about her new bike, and enthuses, “what will it do for me this week”, or something like that.

I like to think, Yeah, fast forward six months, or just one month - Like most fitness equipment, most people will stop using it altogether by then.


97 posted on 12/04/2019 12:12:04 PM PST by simpson96
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To: C19fan

I do not get it, what was wrong with it...


98 posted on 12/04/2019 12:13:50 PM PST by DEPcom
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To: babble-on
Well, he didn’t give her what she wanted, because they’re not real people, they’re actors in a commercial.

Really, I never would have come to that conclusion on my own.

As for the remaining part of your rant, yes that is the purpose of advertising, to promote your product(s) to entice people to buy them. As for them being 23 year olds, they could just as easily be 29 year olds.

But that wasn't really my point at all, it was that there are women who would love to have the device, and husbands willing to get them for their wives. I am one of those people. I love getting my wife something she wants, more than receiving something.

99 posted on 12/04/2019 12:42:23 PM PST by Robert DeLong
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To: C19fan

There is so much wrong with the world these days that I hardly know where to start.

My wife and I are in our 70s and live on a poorly paved rural road. The danger of distracted drivers, further distracted by having to avoid potholes, makes using the roads worse than impractical. Also the distance to town makes use of the gym too time consuming.

Recently our treadmill broke (twice) and has led to us making room for a second treadmill. At our age we simply must get our exercise.

That brings me to the Peloton ad. The fact that the woman in the ad appears “thin” in no way means that she is fit. Karen Carpenter was quite thin just before she died of anorexia. Perhaps the woman inherited bad genes from her grandparents and is faced with the prospect of heart disease. There could be many reasons why fitness is important to the woman herself aside from pleasing her husband.

Perhaps the woman’s family, like ours, has limited discretionary resources to spend on Christmas or other purchases. In that case it would be perfectly reasonable for the couple to decide jointly where their money will be spent and there is little reason to believe, based on the ad, that that did not happen.

Also, the woman is holding the hands of a child. She has a responsibility to teach the child to be grateful for a gift and to show enthusiasm to the gift-giver.

Here’s a video that touches on some of this. I don’t know who these people are: https://www.youtube.com/watch?v=3PotaQA9afU


100 posted on 12/04/2019 12:49:09 PM PST by William Tell
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