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CBS anchor Norah O’Donnell’s ratings in freefall
nypost.com ^

Posted on 10/21/2019 6:48:47 AM PDT by Conserv

The former “CBS This Morning” host — who is getting paid at least $7 million a year by CBS News boss Susan Zirinsky to revive the perennially third-ranked newscast — is getting hammered in the ratings worse than her predecessors did. In the last week alone, O’Donnell’s total viewers plunged 17 percent to 5.1 million, according to Nielsen. Among viewers in the crucial demographic ages 25 to 54 that’s coveted by advertisers, the drop was a heart-stopping 25 percent. The slide has steadily accelerated during the past month, with weekly ratings in the key age group falling between 20 and 29 percent versus a year ago. That’s far steeper than the single-digit drops during the year-and-a-half tenure of her predecessor Jeff Glor, who was pulling down $2 million a year, according to a source. “This is definitely unusual,” said television analyst Andrew Tyndall. “I don’t see any prospects of ‘CBS Evening News’ getting out of third place, but an honorable third versus a dismal third is possible.” It’s a troubling sign for CBS, whose evening newscast has been stuck in third place since the tail end of Dan Rather’s tenure, which ended in controversy over his reporting about President George W. Bush’s military service.

(Excerpt) Read more at nypost.com ...


TOPICS: Chit/Chat
KEYWORDS: cbs; media; msm
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To: Tucker39

This woman was a leftist activist from the beginning. Just awful.


21 posted on 10/21/2019 7:12:06 AM PDT by gibsonguy
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To: sheana

There you go! As more and more folks like us turn this slop off not only with their product die, but we’ll become better informed. Information is all around us, 24x7, and it’s nearly impossible to miss the important stuff.


22 posted on 10/21/2019 7:15:29 AM PDT by JonPreston
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To: Conserv

Obvious case of misogyny—just like the election of 2016.


23 posted on 10/21/2019 7:21:00 AM PDT by hanamizu
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To: Kozy

I trust them—to slander Trump at every turn and lie, lie, lie for every second they are on the air.

The network news broadcasts are fighting for the same market—old hippies toking in the nursing home. ;-)


24 posted on 10/21/2019 7:21:47 AM PDT by cgbg (Vote Trump or you will _be_ Trump)
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To: Conserv

I cannot remember the last time I watched an evening newscast. Must be decades now. I only watch local news for traffic and weather.


25 posted on 10/21/2019 7:24:50 AM PDT by Sans-Culotte (With every passing day, I am a little bit gladder that Romney lost in 2012.)
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To: Sans-Culotte

I only watch local news for the cute girls. I don’t listen to what they say.


26 posted on 10/21/2019 7:28:25 AM PDT by real saxophonist (Yeah, well, y'know that's just like, uh... your opinion, man.)
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To: Conserv

Paraphrasing Bernie Sanders, she does not earn her fair share.


27 posted on 10/21/2019 7:28:46 AM PDT by georgiarat (The most expensive thing in the world is a cheap Army and Navy. - Carl Vinson)
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To: gibsonguy

Of course. How else would she have landed the cushy, high $$$$$$$ gig?


28 posted on 10/21/2019 7:31:23 AM PDT by Tucker39 ("It is impossible to rightly govern a nation without God and the Bible." George Washington)
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To: Conserv

Who between the ages of 25 and 54 is watching a network news broadcast?

Unless you are captive in an airport terminal or something, I can’t name 5 people I know in that age group that watch any network news.


29 posted on 10/21/2019 7:33:29 AM PDT by HamiltonJay
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To: cgbg

Also, 91 year old women like my mom who does not have cable TV.

Look at their commercials. They are all Drug ads. All are focused on the 60+year old market segment.

I like to watch the local ABC affiliate here in NH in the morning. They mostly tell local news stories, sports and weather. However, as soon as GMA comes on, I switch to Fox because I can not stand George Snufullopugus.


30 posted on 10/21/2019 7:33:29 AM PDT by woodbutcher1963
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To: woodbutcher1963

The MSM could reverse a lot of their ratings woes by becoming fair and balanced. But I guess they are OK to continue to lose money and be a laughing stock.

Trump’s Fake Media mantra has become a cultural icon of Ameicana.


31 posted on 10/21/2019 7:35:14 AM PDT by gswilder
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To: woodbutcher1963

Local news here in (more urban areas) CT is murder, robbery, etc.

It is unwatchable because they spend most of their time trying to pretend they don’t know anything about the perps. ;-)


32 posted on 10/21/2019 7:38:19 AM PDT by cgbg (Vote Trump or you will _be_ Trump)
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To: Conserv

Make sure to read the bottom third of the article . . talk about rationalizations!

And of course they had to make it a women’s issue at the end!

Meanwhile, in REAL NEWS, the latest Harris Poll of Trump’s Approval Rating, shows that 35% of AFRICAN AMERICAN MEN APPROVED of the Trump performance. And in the Louisiana Governor’s race last week 25% of AA voters voted for a Republican.

Reporting THAT NEWS would create buzz but they’re just too stupid to go there.


33 posted on 10/21/2019 7:40:00 AM PDT by LRoggy (Peter's Son's Business)
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To: Red Badger

IF they really want to increase ratings, they should just hire bimbos like on the Hispanic TV stations.
Make them wear skin tight clothing with their boobs hanging out.

Better yet, have them start the show dressed, and remove one piece of clothing during each segment. That way people would not change the channel. They really would stick with them for BREAKING NEWS.


34 posted on 10/21/2019 7:40:14 AM PDT by woodbutcher1963
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To: real saxophonist
I only watch local news for the cute girls. I don’t listen to what they say.

That is really the only reason to watch. They are nothing but readers anyway, so if they aren't eye candy, why bother watching? Here in Houston on channel 2, we have a really cute traffic girl and news reader on the morning news show.

35 posted on 10/21/2019 7:42:53 AM PDT by Sans-Culotte (With every passing day, I am a little bit gladder that Romney lost in 2012.)
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To: woodbutcher1963
IF they really want to increase ratings, they should just hire bimbos like on the Hispanic TV stations. Make them wear skin tight clothing with their boobs hanging out.


36 posted on 10/21/2019 7:43:23 AM PDT by Red Badger (Against stupidity the gods themselves contend in vain...................)
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To: gswilder

That is what amazes me. They see that their ratings are tanking. CNN sees that Fox News constantly beats their ratings. You would think the president of the news division would get a clue that this yellow journalism just does not sell to mainstream America. They all must just live in a vacuum of the upper West Side of Manhattan.


37 posted on 10/21/2019 7:44:01 AM PDT by woodbutcher1963
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To: JonPreston
Since I don’t watch anything, I’ve found I don’t get all involved in the ....tick tock! Bombshell! Boom!!...... drama. I’m much calmer than I used to be. When I found myself wanting to throw my shoe through the TV I turned it off. Life is much better now. 😂
38 posted on 10/21/2019 7:45:33 AM PDT by sheana
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To: Sans-Culotte

In the late ‘80’s I used to turn on the national news while working out on the exercise bikes. It made for a good workout because the madder I got, the faster I turned it up. Then I was rebuked for my language....


39 posted on 10/21/2019 7:49:58 AM PDT by Clay Moore (“Those Who Can Make You Believe Absurdities, Can Make You Commit Atrocities” Voltaire.)
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To: woodbutcher1963

They all must just live in a vacuum of the upper West Side of Manhattan.
_______________________________________
Or the nets are all propaganda organs financed by the elites/foreign governments/the intelligence community (was that triply redundant?)


40 posted on 10/21/2019 7:51:42 AM PDT by reformedliberal
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