Posted on 10/07/2019 2:07:23 PM PDT by Responsibility2nd
They’re wrapped in seaweed. They’re filled with whisky. And they’re drawing a collective groan from the Internet, thanks to their suspicious resemblance to a laundry detergent pack turned meme turned public health hazard.
That’s right: They’re alcoholic Tide Pods.
Well, sort of.
In what is either a highly successful marketing scheme or an inadvertent attempt to launch itself into millennial relevancy, a 195-year-old single-malt Scotch whisky distillery has rolled out three kinds of limited-edition “glass-less cocktails,” available through Sunday at a posh London bar.
These alcoholic amuse-bouche pouches provide “the perfect flavour-explosion experience,” the Glenlivet claims.
But, as hundreds of baffled commenters online immediately wanted to know: How do you “drink” them?
“Enjoying them is simple,” said the distillery in a 53-second video last week. “The capsules are popped in the mouth for an instant burst of flavour.”
(Excerpt) Read more at washingtonpost.com ...
No. No we can not.
Neat.
Period.
“ He suggested that the packaging — a thin, seemingly invisible layer of seaweed that holds up to 23 milliliters of whisky cocktail — is a call for more sustainable consumption of liquor.”
Groan - and reusable shot glasses are not?
I don’t understand the kids today. Why don’t they just mix tide with their booze - like the rest of us?
Sounds like a great idea...until you go to work one day with your clothes smelling like Scotch.
The Southern version
10 ounce whiskey glass
4 cubes
1 part bourbon, 100 proof
3 parts cola
(No copyrights were infringed upon in the writing of this recipe)
Are they chilled on ice or taken at room temperature?
Glenlivet just got a few million Dollars worth of free advertising, thanks to this one news article.
Retailers, take note; business schools, adjust your lesson plans
They should come in a tin. Like Altoids. Only better.
While I could see marketing something like this to millenials, filled with Jägermeister, Fireball, or some other hip “shot”, I can’t imagine a Scotch drinker buying it. If they are trying to make Scotch somehow appealing to younger drinkers, this will fail in a big way.
The potential for disaster is very high. Imagine some kid downing a handful on a dare. Hell, I might have done it myself back in the days of my yute.
You can always vape your whiskey.
Glenlivet is doing this? Kiddy stuff like Capt Morgan I could believe but....... This is like Rolls Royce marketing a jumping low rider with a ghetto stereo.
Crown Royal has also gone “hip”. It’s like the old SNL skits for Courvoisier are real.
Can’t we just make Jell-O shots in the shape and colors of a Tide Pod?
That might be a good idea fo my next Christmas party.
“Millennial” is not a catch-all phrase for anyone who is younger than you are. “Millennial” refers to a specific generation born between 1981 and 1996. The youngest Millennials are now 23. Those KIDS you see doing the stupid Tide Pod challenge are NOT Millennials. They are Gen-Zers. These people are marketing their booze to Generation Z, most of whom are too young to legally consume it.
Boones Farm could make a mint on the young trailer park scene.
I used to be addicted to Tide pods, but I’m clean now.
(rim shot)
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