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Marvel executive says emphasis on diversity may have alienated readers
UK Guardian ^ | April 3, 2017 | Sian Cain

Posted on 04/03/2017 7:41:29 AM PDT by C19fan

Marvel’s vice president of sales has blamed declining comic-book sales on the studio’s efforts to increase diversity and female characters, saying that readers “were turning their noses up” at diversity and “didn’t want female characters out there”.

Over recent years, Marvel has made efforts to include more diverse and more female characters, introducing new iterations of fan favourites including a female Thor; Riri Williams, a black teenager who took over the Iron Man storyline as Ironheart; Miles Morales, a biracial Spider-Man and Kamala Khan, a Muslim teenage girl who is the current Ms Marvel.

(Excerpt) Read more at theguardian.com ...


TOPICS: Books/Literature; Society
KEYWORDS: diversity; duh; homosexualagenda; liberalmedia; marvel; muslims; superhero
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To: the OlLine Rebel

Likewise, diversity is fine & laudable - so long as it’s in context and relevant. Memes/ideas/values/axioms/philosophies tend to follow genetic lines; there’s nothing wrong with spreading & celebrating successful ideas, but there’s an “uncanny valley” where we get the uncomfortable sense that something is wrong about it when it’s artificially & incompletely forced.

Occurs to me: isn’t this “forced diversity” Marvel et al engage in under sociopolitical pressure from the Left precisely the “cultural appropriation” viciously condemned by the same Left?


41 posted on 04/03/2017 8:32:18 AM PDT by ctdonath2 (Understand the Left: "The issue is never the issue. The issue is always the Revolution.")
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To: C19fan
Meh. I am an avid fan. I am perfectly happy with diversity. However, diversity to me means you should have an actual female superhero, African American superhero etc in addition to the Golden Age stable of heroes - simply repopping all of the classic heroes in the ethnic or social popular image d'jour is frankly insulting to both the old-time readers and to those groups you are theoretically trying to feature/impress.

Marvel ALWAYS had a stable of cool female and ethnic characters. There is no reason they could not have emphasized those existing characters more, in more relevant storylines, or added totally NEW characters. Instead, they blithely erased long-loved characters in favor of the new images, or rewrote a conservative character to be a secret Nazi agent all his life. Its things like THAT which have put an end to almost all of my Marvel purchases.

42 posted on 04/03/2017 8:35:54 AM PDT by AzSteven ("War is less costly than servitude, the choice is always between Verdun and Dachau." Jean Dutourd)
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To: C19fan

Bashing America is never a good business plan.


43 posted on 04/03/2017 8:40:21 AM PDT by minnesota_bound
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To: AzSteven

Exactly.


44 posted on 04/03/2017 8:44:30 AM PDT by knittnmom
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To: C19fan

Adding female or culturally diverse characters, no problem.

CHANGING existing heroes into women, muslims, gay, etc., charactors, BIG PROBLEM.

Want a female “Iron Man”? Add one, don’t change one.


45 posted on 04/03/2017 8:44:31 AM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: C19fan

Yep, queers so not sell to main stream people. Only the fringe and you cut off the majority of your readers. That spells low sales.


46 posted on 04/03/2017 8:45:55 AM PDT by Parley Baer
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To: C19fan

It isn’t that they added diversity. It’s that they re-used existing characters.

Create new ones. There’s nothing wrong with a female super-hero. i don’t see people balking at Wonder Woman in the DC universe.


47 posted on 04/03/2017 8:48:54 AM PDT by CharlesWayneCT
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To: C19fan

If you want to know why this happened, Jon de Larroz did the work. 30/30 of Marvel writers being leftist SJW. They got in and converged Marvel. Since SJW always double down, I suspect they will kill off and reboot the whole universe into their diverse utopia....and watch sales plummet more.

http://delarroz.com/?p=687


48 posted on 04/03/2017 8:49:10 AM PDT by Chipper (You can't kill an Obamazombie by destroying the brain...they didn't have one to begin with.)
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To: C19fan

Comic books, like movies and other forms of entertainment, are a psychological escape from the stresses of reality and day-to-day life.

When one of those stresses becomes the central feature of that entertainment, it no longer serves its primary purpose for existence.

Declining sales were an easily predictable consequence of Marvel’s policy. Turns out that rebooting a superhero to make him gay doesn’t actually make him interesting, and makes it far less likely that comic book readers will be able to identify with him.


49 posted on 04/03/2017 8:51:46 AM PDT by thoughtomator
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To: C19fan

Look....I don’t deny their lifestyle....but I’m sick of hearing about their lifestyle every damn day.


50 posted on 04/03/2017 8:54:34 AM PDT by Sacajaweau
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To: C19fan

When you shove it in my face, my face goes someplace else.


51 posted on 04/03/2017 8:55:43 AM PDT by moovova
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To: C19fan

The only thing Marvel I’ve ever really liked was “Deadpool”, and that’s the least PC thing I’ve seen in years. The rest of it, meh.

CC


52 posted on 04/03/2017 8:58:38 AM PDT by Celtic Conservative (CC: purveyor of cryptic, snarky posts since December, 2000..)
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To: the OlLine Rebel

I agree totally. I don’t think people mind if it happens organically and natuarally, but this anti-white c crap shoved in our faces is what pisses us off.


53 posted on 04/03/2017 8:59:31 AM PDT by Hiro Protaginast
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captain obvious strikes again


54 posted on 04/03/2017 9:00:47 AM PDT by Nailbiter
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To: C19fan

No shiite, Sherlock! Why not go ahead with that special 4th of July issue where Captain America comes out of the closet, that’ll go over really well, donchya think?


55 posted on 04/03/2017 9:06:47 AM PDT by Impala64ssa (Islamophobic? NO! IslamABHORic)
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To: All

People resent thinly veiled, ham-fisted preaching in their entertainment world.

Besides, Television and Non-Superhero movies are chock full of 97lb leather clad women beating up superbly trained, 250lb Special Forces types.

Seriously, would love to see the science on that...


56 posted on 04/03/2017 9:07:15 AM PDT by Maverick68
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To: C19fan

2 things are driving fans crazy. 1) changes to existing established characters and 2) proliferation of non-value added alternate covers with no internal difference.


57 posted on 04/03/2017 9:22:08 AM PDT by reed13k
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To: reed13k

Oh almost forgot $6 and $9 books for fewer pages of less compelling stories.


58 posted on 04/03/2017 9:23:41 AM PDT by reed13k
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To: max americana

Ping.


59 posted on 04/03/2017 9:24:00 AM PDT by Army Air Corps (Four Fried Chickens and a Coke)
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To: C19fan

That’s business acumen right there. Nobody lesser could have predicted this. People not wanting their politics and their entertainment mixed? Nobody but nobody knew something bad could happen.


60 posted on 04/03/2017 9:27:08 AM PDT by RinaseaofDs (Truth, in a time of universal deceit, is courage)
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