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How Apple Makes the Watch
Atomic Delights ^ | March 13, 2015

Posted on 03/13/2015 10:25:00 PM PDT by Swordmaker

Apple is the world's foremost manufacturer of goods. At one time, this statement had to be caged and qualified with modifiers such as "consumer goods" or "electronic goods," but last quarter, Apple shipped a Boeing 787's weight worth of iPhones every 24 hours. When we add the rest of the product line to the mix, it becomes clear that Apple's supply chain is one of the largest scale production organizations in the world.

While Boeing is happy to provide tours of their Everett, WA facility, Apple continues to operate with Willy Wonka levels of secrecy. In the manufacturing world, we hear rumors of entire German CNC mill factories being built to supply Apple exclusively, or even occasionally hear that one of our supplier's process experts has been "disappeared" to move to Cupertino or Shenzhen. While we all are massively impressed with the scale of Apple's operations, there is constant intrigue as to exactly how they pull it all off with the level of fit, finish and precision obvious to anyone who has examined their hardware.

This walkthrough is a detailed narration of what we see in Apple's Watch Craftsmanship videos. Of course, we only get to see a mere fraction of the process; I've tried to provide plausible explanations for the likely steps taking place between the processes shown on film, but these are assumptions and are included only to provide a more satisfying and complete narration.

(Excerpt) Read more at atomicdelights.com ...


TOPICS: Arts/Photography; Business/Economy; Computers/Internet
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1 posted on 03/13/2015 10:25:00 PM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
Narration of how Apple makes the various Apple Watches from raw metal to finish product. . . very interesting. PING!


Apple Watch Making Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 03/13/2015 10:29:21 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

Chinese slaves with anti-suicide nets below the windows?


3 posted on 03/13/2015 10:33:39 PM PDT by DesertRhino (I was standing with a rifle, waiting for soviet paratroopers, but communists just ran for office.)
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To: Swordmaker

Apple does not manufacture anything.

They outsource manufacturing to Chinese/Taiwanese companies.

World’s premier designer of manufactured goods perhaps.


4 posted on 03/13/2015 10:37:41 PM PDT by Reaganez
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To: Reaganez; Swordmaker

I was an HR Rep. for a temp company at a Foxconn cell-phone refurbishment plant nearly 10 years ago. All the other brands were worked on on the main floor. The Apple phones (which were never referred to as such) were refurbished in a blocked-off security area which was only open to those specific workers, us and the Foxconn people.


5 posted on 03/13/2015 10:50:12 PM PDT by 2ndDivisionVet (The question isn't who is going to let me; it's who is going to stop me.)
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To: Swordmaker

Wow, thanks for posting this article! Amazing when you realize everything created is first designed here in the U.S.A., including how the product will be manufactured. Very few companies have the skills of Apple, when it comes to design and manufacturing prowess. Ignore the taunts of the Apple-haters, they haven’t a clue about the engineering difficulties of what Apple tackles, and succeeds at.


6 posted on 03/13/2015 10:56:04 PM PDT by roadcat
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To: DesertRhino
Chinese slaves with anti-suicide nets below the windows?

That is a false representation.

You just repeat false reports you read from propaganda mills. . .

7 posted on 03/13/2015 11:09:08 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

next up: iBuggyWhip

just what you need to whip that llamas ass into shape!


8 posted on 03/13/2015 11:19:40 PM PDT by sten (fighting tyranny never goes out of style)
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To: sten
next up: iBuggyWhip

Ah, but it will do so much more than just a buggy whip.

9 posted on 03/13/2015 11:21:48 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

Kept looking for the video but couldn’t find it...


10 posted on 03/13/2015 11:39:12 PM PDT by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
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To: Vendome
The videos are on Apple's Watch site:

Craftmanship

11 posted on 03/13/2015 11:51:07 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

It’s false? Did they take the nets down? And its cute that theres an apple approved PR propaganda canned response readily available to cut and paste.

Very,,,apple.


12 posted on 03/14/2015 12:12:18 AM PDT by DesertRhino (I was standing with a rifle, waiting for soviet paratroopers, but communists just ran for office.)
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To: DesertRhino; Star Traveler; itsahoot; aMorePerfectUnion; dayglored; Vendome; roadcat
It’s false? Did they take the nets down? And its cute that theres an apple approved PR propaganda canned response readily available to cut and paste.

Read the truth I posted. . . every word in my points are FACTS. . . and not cut and paste from anywhere. These are facts I gleaned from hard research from articles published following the events of 2010-2011. There is no "Apple approved PR propaganda canned response about it. Just careful research that anyone can do, and should do, if they are at all interested in truth. YOU obviously are not. I have repeatedly posted the links to every article on these facts on FreeRepublic and am getting DAMNED tired of slapping down the lies from you propaganda spreading FUDsters. Sorry, you just don't get to demonize me.

Apple had nothing to do with the suicides, not one of which occurred at an assembly plant making ANY Apple products. . . and which were at a far lower rate than the rates for similar age cohorts in the Chinese population in general, which occurred at a rate of about ONE PER MONTH over the 18 month period in question and NONE have occurred in a company that now employees over 750,000 people.

SO JUST EXACTLY WHAT ARE YOU EXPECTING among a population of people of over 600,000 people? PERFECTION? Do the math yourself to find the per 100,000 per year suicide rate and look up the rates in the places I mention. It's not hard to do. . . and you will find it is as I said. The US National suicide rate is 65 per 100,000 per year. FoxConn in this period had a suicide rate of just 1.5 per 100,000 per year. . .

A suicide rate 1.5 workers per 100,000 per year. . . AND YOU THINK THAT IS A HORRENDOUS SCANDAL? That is what you are making this big fuss about! That truly is DELUSIONAL!

Some people are always going to kill themselves. It is inevitable. It happened and because the company involved made things for Apple, FUD spreaders started a world wide anti-Apple campaign about how evil Apple was, even though not one of the suicides even involved a worker making Apple products, but OH, did it make good press and clicks to include Apple in the headlines! Nobody would have cared a whit if they had said there were suicides at plants making Microsoft X-Boxes, Sony Play Stations, Nokia Phones, and HP-computers. But put Apple in the headlines and it got attention!

Oh, and articles spreading the suicide FUD got PAGE ONE priority on Google, which was just coincidentally trying to launch Android cell phones at the time, while the articles telling the factual truths could not be found. Coincidence? With Google such page one prominence is never a coincidence. The hilarious part of it was that FoxConn was making many of the phones with Android on them.

The CEO of the company involved, HonHai Precision Electronics Ltd., owner of FoxConn, Terry Gau, erected the nets in response to a propaganda storm about the suicides. Psychologists determined that it was Gau's policy of paying the families of the suicide victims a condolence payment of $50,000 that lead to many of the suicides because some home sick, despondent young people decided they could do more for their families dead than alive and working. After Gau announced that no more condolence payments would be made to families, the suicides STOPPED.

Nor are the workers at the factories assembling products for apple by any stretch of the imagination, except YOURS, "slaves". They are freely working for a TAIWANESE company, for better pay than they can get in any other work with their skill sets, and have sought out that employment, competed with others who sought that employment, and were hired to do that job for the wages agreed. Many of them live in employer supplied housing but many of them do not. That still does not equate to "slavery" as you baldly and falsely state. None of them are forced to work there. None of them are whipped into service, bought or sold, none are traded to other factories. They are at will employees and can leave at any time. So, yes, you are telling falsehoods.

13 posted on 03/14/2015 12:59:50 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: DesertRhino
Very,,,apple.

And no, it's very unApple. Apple never makes comment on anything. That's just more of your anti-Apple hatred and FUD. You appear to be suffering from a mild case of MAPS:

Swordmaker's and Kathy's proposed diagnosis for the new ICD-10 addenda:

90210 iOS Munchausen's Apple-Plexy Syndrome (MAPS), The overwhelming compulsion to post negative, judgmental, aggressive, and false commentary on any website thread related to Apple products wherever found, including phobic reaction to projected Apple user euphoria. First and subsequent encounters.

14 posted on 03/14/2015 1:02:23 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: GeronL

Watch the watch watchers!


15 posted on 03/14/2015 1:41:00 AM PDT by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: Swordmaker

Just ignore the nets then?


16 posted on 03/14/2015 5:49:05 AM PDT by minnesota_bound
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To: minnesota_bound

Here is an oldie Apple watch
http://www.macrumors.com/2014/12/11/1995-apple-watch/


17 posted on 03/14/2015 5:55:31 AM PDT by minnesota_bound
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To: Swordmaker

Awesome!


18 posted on 03/14/2015 6:48:11 AM PDT by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
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To: Swordmaker

Thanks for posting, Sword. I just watched the collection of Apple videos and I am amazed at how they thought through every detail down to developing new alloys of stainless, aluminum, and gold. Turns out all the sapphire work was aimed at the watch crystal.

I have at worn a watch in 40 years, but I may have to reconsider now.


19 posted on 03/14/2015 7:25:16 AM PDT by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: minnesota_bound; DesertRhino; Star Traveler; itsahoot; aMorePerfectUnion; dayglored; Vendome; ...
Just ignore the nets then?

I told you who installed the nets and why. Terry Gou, in respone to a worldwide FUD campaign being mounted against one of their main customers, Apple, even though Apple was not involved in any way with this other than being the target of the campaign.

Gou was trying anything he could think of to assuage the swarms of press surging around the issue months after the last suicide. . . especially after another company, not even one of Gou's, was hit with a labor movement's idea to take advantage of the world's attention and threaten mass suicide over working hours. . . Actually demanding to be allowed MORE overtime hours than the company was allowing its workers to clock. Of course the media claimed it was an Apple plant involved. It wasn't. It wasn't even a FoxConn plant, but Gou decided to install the nets as a safety measure around some residence buildings. Instead of of showing his concern for his employees lives, the FUDsters, like you jumped on it as a sign of callous acceptance of a major problem with suicides at Gou's companies rather than an expression of response to the very horrendous FUD campaign being waged about a really remarkably LOW suicide rate that irresponsible press misrepresented as somehow far worse than everywhere else in the world, when they'd be hard pressed to find a lower suicide rate anywhere.

McDonalds Restaurant in the USA has a far higher suicide rate among its workers in the same age cohorts and pay them far less in relation to the prevailing national minimum wage.

Considering the majority of the FoxConn suicides occurred at a FoxConn plant making Microsoft X-Boxes, Sony PlayStations, Nokia Symbian based phones, and HP computers, WHY do you NOT see this snide criticism about "Chinese slave labor and anti-suicide nets" when ever those companies or products are mentioned on tech threads? It is never brought up. Never. . . Yet it's a consistent meme from you anti-Apple haters on almost every Apple thread, despite no assembly workers on Apple products being involved in any of the suicides in question at all!

Here is an contemporary article from a businessman who was THERE and spoke to the workers:

Foxconn: The Fire That Wasn't
BY Brad Hall| 03/15/12 - 09:41 AM EDT

NEW YORK (TheStreet) -- Over the past month, media reports have made Foxconn (FXCNY.PK:OTC) the icon of Chinese labor suffering. Headlines from The Telegraph (March 7) read "iPhone Workers Beg Apple for Better Working Conditions." Daily Tech wrote, "Employees at Apple's Hellish Foxconn Factory Feel Life is 'Meaningless'." Sounds like a scary place.

My office building shares a property line with Foxconn's largest plant in Shenzhen. Every night I see Foxconn employees at restaurants. They seem happy, but after reading many articles, I've come to view them with pity. Yet, friends who work as consultants to Foxconn tell me that working conditions are quite good.

There are thousands of factories in the Pearl River Valley and a there is free flow of employees between the factories. I wondered how could a company be so abusive and yet so successful? It seemed to defy logic.

I began to wonder, "What does Foxconn look like through the eyes of its employees?"

Foxconn is a Taiwanese-owned company that produces about 40% of the world's consumer electronic products and is Apple's (AAPL_) largest supplier. Its largest factory in Shenzhen employs approximately 300,000 young adults. It's beyond huge. As a personal disclosure, I am neither related to, nor friends with any FoxConn employee and I do not own Foxconn stock. I do own AAPL.

Most FoxConn employees come from the countryside where their hardworking families have farmed the same land for many generations. They dutifully send home part of their paycheck each month.

From 1988 until 2009, four Foxconn employees attempted suicide on-site (0.18 per year). In 2010, that number increased almost one hundred times to eighteen. In 2011, it fell again to four. What happened in 2010?

In 2010, embarrassed by bad publicity, the company offered condolence pay packages equivalent to 10 years' salary to families of the deceased. This was widely reported in China and company officials say the incentive served as a call for depressed individuals to join Foxconn and leave life with honor. Foxconn CEO, Terry Gou read this letter to shareholders: "...now I'm going to jump off Foxconn, really leaving now, but you don't have to be sad, because Foxconn will pay a bit of money, this is all your son can repay you now."

In the second half of 2010, Foxconn publically stopped the condolence payments. In 2011, the suicide rate dropped by almost 80%. It is important to note that even at its peak, Foxconn's suicide rate was 1.5 per 100,000 vs. 3.1 per 100,000 in China -- half the suicide rate of society at large.

Maybe the suicides were not about labor conditions.

Last week, my colleague Jiangying, a 23-year-old Chinese woman, and I randomly interviewed 22 Foxconn employees to see their world through their eyes. We assiduously adhered to behavioral science protocols for unbiased questioning, but you can judge for yourself. Here are our questions and here's what we heard.

"Tell us about your day at work. What do you like and not like about your job?"

Most told us that their job was "OK." No one brought up the topic that work was too demanding. So we asked about their work demands. Almost all said they were reasonable. Surprisingly, one third said their workload was "light or "easy," but none of these worked on the production line. We asked them if their friends were satisfied with their jobs. All but two either said "yes" or "I don't know."

We asked if their work area was clean and safe. All said that it was.

Because we did not hear unsolicited complaints about their work, we asked a leading question, "Do your friends often complain about their work?" A strong majority said that they know people who complain about their work. However, the nature and intensity of the complaints did not seem unusual from what one might expect in any work place.

"Tell us about your pay."

Only a few brought up pay without this question. One said, "The pay is too low." We asked, "Is the pay lower than other factories?" She said, "The pay is the same, but other factories give more overtime. I am losing 1,000 RMB per month!" She went on to tell us that she stays because there is so much career opportunity at Foxconn when compared to a typical Shenzhen factory.

In our first day of interviews, we asked about the infamous 12-hour (7 a.m. to 7 p.m.) days, but no one knew about these work hours. We returned on the second day determined to find the answer. We asked equipment supply people who serve many production lines. They insisted that no one works 12-hour days. We even stopped a female janitor. She didn't know either.

Ironically, the biggest dissatisfaction by far, was lack of overtime. Most of those we interviewed work the 8:00 a.m. to 5:30 p.m. shift with a 90-minute lunch break. With one exception, all said they wanted more overtime -- especially Saturday work. Saturday pays double time. Saturday work is competitive and, at best, employees are limited to one Saturday per month. Additionally, some told us that the maximum allowable overtime for their group is 16 hours per month while others said that their maximum is 36 overtime hours per month.

"What do you do after work and on the weekends?"

The vast majority of Foxconn employees are between 18 and 25 years old. Three hundred thousand, mostly single, young adults who did not go to college and leave work at 5:30 p.m. Their interests are the same as any young adult. They play pool, soccer, surf the internet, eat with friends and date. But, like new college students, most were homesick and said they want to go home.

"Tell us about your manager."

Only two said they did not like their manager. A small group had no opinion, but the majority smiled and when we asked this question. They said they liked their manager.

After all the interviews, we wondered, "Where's the fire?"

Last month ABC News aired an "exclusive inside look" of Foxconn. It was 15 minutes of sensational build-up about sweatshops - smoke, with no fire at all.

The ABC crew was given permission by Apple to talk to anyone about anything. Their gotcha moment was a chat with one young lady edited down to one leading question, "If there was one thing you could change, what would it be?" The young lady said the dorms are too crowded and the trees block the sunlight. That's their best shot?

Last week, the Fair Labor Association began a formal Apple-sponsored investigation of Foxconn. After his first visit to Foxconn, the gray pony-tailed president of the FLA, Auret van Heerden said, "The facilities are first-class; the physical conditions are way, way above average of the norm." Being "way, way" above average is not what one might expect from the "hellish Foxconn factory."

In today's highly connected, blog-filled world, what is the probability that, in a random sample of 22 Internet-savvy employees, no one has either personally experienced or heard of the oft repeated stories of abuse?

These are two fundamentally different representations of reality. Maybe the fault lies with media members who want to believe in Chinese labor abuse, maybe it's that sensationalism sells or maybe it's simply lazy writers forming opinions from others' opinions. The root cause is unclear.

But one thing is certain -- the media is not telling you the truth.

At the time of publication, the author was long AAPL, although positions may change at any time.

Hall is managing director of Human Capital Systems

(www.humancapitalsystems.com), a firm that designs systems for improving workforce performance. He is also an instructor in Duke Corporate Education's teaching network and author of The New Human Capital Strategy. Hall was formerly a senior vice president at ABN AMRO Bank in Amsterdam and IBM Asia-Pacific's executive in charge of executive leadership and organization effectiveness. During his tenure, IBM was twice ranked No. 1 in the world in Hewitt/Chief Executive magazine's "Top Company for Leaders." Hall completed his Ph.D in industrial-organizational psychology at Tulane University, with a dissertation on people management practices of Japanese corporations.

Now do you see the TRUTH?

In the interests of full disclosure, in early 2009, a year before the cluster of suicides at FoxConn, a thirty-five year-old mid-level management engineer at FoxConn was questioned by Chinese National Police about the theft and sale of a manufacturing proto-type Apple iPhone to a competitor. After an eight hour intense interrogation, the suspect was released, went home, wrote his family his regrets at bring dishonor on the family name, and jumped to his death from his fifth floor apartment balcony. That's the only suicide associated with any Apple production. . . and it's not associated at all with any assembly work.

20 posted on 03/14/2015 8:22:03 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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