Wow, thanks for posting this article! Amazing when you realize everything created is first designed here in the U.S.A., including how the product will be manufactured. Very few companies have the skills of Apple, when it comes to design and manufacturing prowess. Ignore the taunts of the Apple-haters, they haven’t a clue about the engineering difficulties of what Apple tackles, and succeeds at.
I think their prowess is more in the area of marketing than anything else. Their stuff is not unlike others, but they manage to get and keep a loyal following who are willing to pay a premium for the brand.