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How Clutter Affects Your Brain (and What You Can Do About It)
Lifehacker ^ | 7/5/2013 | Mikael Cho

Posted on 08/24/2014 7:35:06 PM PDT by CharlesOConnell

clutterBrain

A few years ago, I worked at a web design agency as a product manager. The part of the job I loved the most was working on product with our design team and clients. Unfortunately, this was only about 10 percent of the work that I actually got to do. The majority of the time, I was trying to control the constant flow of stuff–keeping track of meeting notes, searching for files, and trying to stay up-to-date with the latest technology news.

I was mentally exhausted. I’d get home feeling that I hadn’t really accomplished anything. Once I left the agency and started ooomf, I wanted to fix how I approached consumption in my life. Over the last few years, I’ve discovered ways to reduce the noise of stuff around me so I can focus on creation and have more time for the things that matter most. The last year has been the most productive of my life and I owe a lot of it to understanding the importance of decreasing how much I consume and coming up with ways to cut clutter.

How Clutter Happens

You collect things for a number of reasons–maybe you think you’ll need to use it later, it has sentimental value, or you spent good money on it so you feel you need to keep the item, even if you haven’t touched or used it in weeks, months, or years. You might be holding on to that book you bought a year ago that you swear you’ll read or those killer pair of shoes that you’ll bring out for just the right occasion.

But the reality is, you probably made a mistake in buying those things and it literally hurts your brain to come to terms with that fact. Researchers at Yale recently identified that two areas in your brain associated with pain, the anterior cingulate cortex and insula, light up in response to letting go of items you own and feel a connection towards:

brainPain

This is the same area of the brain that lights up when you feel physical pain from a paper cut or drinking coffee that’s too hot. Your brain views the loss of one of your valued possessions as the same as something that causes you physical pain. And the more you’ve commited emotionally or financially to an item, the more you want to keep it around.

Why Apple Wants You to Touch Their Stuff

When it comes to physical things, merely touching an item can cause you to become more emotionally attached to it. In this study, researchers gave participants coffee mugs to touch and examine prior to participating in an auction. The researchers varied the amount of time the participants were able to handle the mugs to see if this would have an effect on the amount of money participants would be willing to spend on the mugs during the auction.

The results of the study showed that participants who held the mugs longer, were willing to pay over 60 percent more for the mugs than participants who hed the mugs for shorter periods. The study concluded, the longer you touch an object, the greater the value you assign to it.

Apple is familiar with the effect of touch on your psychology and has brilliantly designed its retail stores to help you build an emotional attachment to their products. Here’s a shot of an Apple Store:

appleStore

Author Carmine Gallo is writing a book about the ins and outs of the Apple Store. Gallo explains that everything in the Apple Store is designed for you to touch and play with, to make you feel like it’s your own. Gallo states:

The main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle…The ownership experience is more important than a sale.

When you introduce new items into your life, you immedietely associate value with these items,making it harder for you to give them up in the future. This psychological connection to things is what leads to the accumulation of stuff.

Clutter’s Impact on Your Brain

Whether it be your closet or office desk, excess things in your surroundings can have a negative impact on your ability to focus and process information. That’s exactly what neuroscientists at Princeton University found when they looked at people’s task performance in an organized versus disorganized environment. The results of the study showed that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress.

A team of UCLA researchers recently observed 32 Los Angeles families and found that all of the mothers’ stress hormones spiked during the time they spent dealing with their belongings. Similar to what multitasking does to your brain, physical clutter overloads your senses, making you feel stressed, and impairs your ability to think creatively.
Clutter Isn’t Just Physical

Files on your computer, notifications from your Twitter and Facebook accounts, and anything that goes “ping” in the night competes for your attention. This creates a digital form of clutter that erodes your ability to focus and perform creative tasks. Mark Hurst, author of Bit Literacy, a New York Times best seller on controlling the flow of information in the digital age, put it best when he said:

Bit Literacy: Productivity in the Age of Information and E-mail Overload

Bits are a new material.

When you have to-do items constantly floating around in your head or you hear a ping or vibrate every few minutes from your phone, your brain doesn’t get a chance to fully enter creative flow or process experiences. When your brain has too much on its plate, it splits its power up. The result? You become awful at:

  1. filtering information
  2. switching quickly between tasks
  3. keeping a strong working memory

The overconsumption of digital stuff has the same effect on your brain as physical clutter.
Finding Your Perfect Storm

I like to keep things neat but when I used to clean my room to perfection, my mom would still see that same room as a disaster. Everyone’s tolerance for clutter is different. Researchers have even found that certain people need a bit of a mess in their surroundings to feel inspired and get work done, stating that:

A clean desk can be seen as a dormant area, an indication that no thought or work is being undertaken.

For instance, if you look at this photo of the home office of Steve Jobs, it’s not exactly the picture you’d expect of a zen-like visionary obsessed with less:

jobsMess

On the other hand, there’s TreeHugger founder Graham Hill, who traded in his million dollar mansion for a 420 square foot apartment that only has the bare essentials. His kitchen consists of 12 salad bowls and utensils:

grahamHill

In an interview with the New York Times, Hill stated:

I like material things as much as anyone. I studied product design in school. I’m into gadgets, clothing and all kinds of things. But my experiences show that after a certain point, material objects have a tendency to crowd out the emotional needs they are meant to support.

While clutter has been shown to negatively effect your performance, it is your perception of clutter that matters, not someone else’s.

If having a notebook, pen, or a photo of your significant other on your desk, doesn’t feel like clutter to you, then it’s not.

You should seek to create spaces that make you feel at ease.
Editing the Noise: 4 Ways to Master Clutter

There are millions of sources of information and things for you to consume so it’s important to figure out a way to control these streams so you have more time to do things that matter.

Here’s 4 things that have been working for me:

1. Apply Constraints

One of the principals of good design is constraints. You can apply this same theory to create a system for mastering consumption. For instance, set a limit for how many people you follow on Twitter, how many books you buy, or how many apps you own. I set a limit of 200 people I follow on Twitter and I don’t buy any books until I’ve finished the current book I’m reading. I also don’t purchase or download any apps until I need them.

There will always be more information available than you can consume so set limits so you’re no longer simply trying to just get through it all but rather enjoying more of what you consume.

2. Use Small Storage Spaces

Cutting down on your storage space can do wonders for limiting consumption. Try cutting your closet down to 10 hangers or force yourself to use a small bag when you travel. Do you really need a walk-in closet or a rack for all your shoes? Try constraining your storage spaces and you’ll quickly identify what you really need.

3. Conduct a Monthly Review of Your Closet

Every month, review your closet looking for items you haven’t worn. If it’s summer and you have t-shirts, shorts, or shoes that you aren’t using, put them in a bag to sell on eBay or Craigslist or give them away.

Another option is to try and get rid of one item a week until you’ve cut your belongings down to the things you actually use.

4. Remove All Files From Your Desktop Daily

If you work on a computer, having a cluttered desktop every time you turn on your computer can give you a constant uneasy feeling. At the end of each day, remove every file from your desktop. If you don’t have an immediate place to move the file, create one folder on your desktop and drop the stray files in there. Here’s a screenshot of my desktop screen with one “Home” folder:

poling

Clutter, whether physical or digital, is something you’ll always have to deal with but it can be controlled. Finding ways to stear the streams of consumption in your favor will give you a sense of power and a freed mind, leaving room for you to create and experience life without constantly filling your cup to the top with someone else’s sugar.456

How clutter affects you and what you can do about it | Ooomf

Mikael Cho is the co-founder of ooomf, a creative marketplace connecting mobile & web projects with vetted, first class developers and designers from around the world. Mikael writes more posts on psychology, startups, and product marketing over on the ooomf blog. Find him on Twitter @mikaelcho.


TOPICS: Education; Health/Medicine
KEYWORDS: brain; clutter; pain; psychology
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To: NoCmpromiz

On the Miss Marple chain around your neck. Where you left them. :)


21 posted on 08/24/2014 8:49:06 PM PDT by moose07 (the truth will out ,one day. Doggies Rock.)
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To: CharlesOConnell

I can be a pack rat if I allow myself to do it. But, I can also be an over the top neat freak, again if I allow myself to do it. Sanity dictated that I begin chucking anything that had sat long enough to gather dust, and to develop something of a blind spot for that dust. I have two decent sized dogs. I love them and without question they’re going to be with me wherever I go, whenever possible, but they do generate dust in spades.

Twice annual top to bottom cleaning, one around the arrival of spring, the other between Christmas and New Year’s Day. Just light maintenance cleaning and occasional organizing in between. I’d hire it out if I were in a position to do so, to put distance between me and that task.

As far as work, I’m a firm believer in the pile management system. You’ve got your today pile, your tomorrow pile and your whenever pile. Everything else goes straight to the trash. Computer desktop is strewn with folders and downloads. Friday afternoons, after the phone calls slowly come to a halt, I consolidate and discard. If I haven’t touched it in a month but anticipate still needing it, it’s compressed and put onto a backup hard drive.

Is this perfect? No. But it de-stressed several areas that were leading to frustration, and it works for me.


22 posted on 08/24/2014 8:51:38 PM PDT by RegulatorCountry
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To: NoCmpromiz
Oh...

I see...

Nevermind. < /Emilylatella>

23 posted on 08/24/2014 8:52:21 PM PDT by NoCmpromiz (John 14:6 is a non-pluralistic comment.)
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To: CharlesOConnell

I once worked at a company with a President who was a clean desk freak. I worked in a small HR department where we did everything....so...one day he comes to my desk to retrieve his Executive Assistant’s Performance Review file which was under review or something....anyway....I had on my desk multitudes of Files and papers...and he kinda looks at the desk with his “Oh, what a mess” look....and I reached right to where the file was and handed it to him...I didn’t tell him...SOME of us don’t have Exec Assistants, and we HAVE to multi-task!...but I sure wanted to that day.


24 posted on 08/24/2014 8:54:25 PM PDT by goodnesswins (R.I.P. Doherty, Smith, Stevrens, Woods)
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To: CharlesOConnell

My clothes are in big piles on the bedroom floor. Winter kind of to one side and summer to the other. I do put dirty stuff in the hamper, though.


25 posted on 08/24/2014 8:55:26 PM PDT by steve86 ( Acerbic by nature, not nurture)
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To: goodnesswins

A clean desk is a sign of a sick mind, or of someone who has nothing else to do.


26 posted on 08/24/2014 8:58:34 PM PDT by RegulatorCountry
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To: CharlesOConnell
I thought Clutter dissolved in alcohol ?
27 posted on 08/24/2014 9:03:02 PM PDT by jcon40
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To: CharlesOConnell

When I worked at Fluor in Lost Angeles, we were told that our competitor C.F. Braun in Pasadena had very strict rules; dark suits and ties, white only shirts, only one piece of paper on the desk.

http://www.informationweek.com/strategic-cio/executive-insights-and-innovation/do-your-employees-dress-for-failure/d/d-id/1113285


28 posted on 08/24/2014 9:05:30 PM PDT by truth_seeker
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To: jcon40
I thought Clutter dissolved in alcohol ?

That only works if everybody does it, sort of like not smelling of garlic if everybody eats it.

29 posted on 08/24/2014 9:08:40 PM PDT by RegulatorCountry
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To: jcon40
Nope. I tried that. It gets worse.

Cordially,

30 posted on 08/24/2014 9:12:19 PM PDT by Diamond (He has erected a multitude of new offices, and sent hither swarms of officers to harass our people,)
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To: RegulatorCountry

My desk is always clean—I have this computer thingy that stores all my work. The coolest thing about it is that I no longer have to try to decipher those illegible notes that used to litter that old analog surface. :p


31 posted on 08/24/2014 9:45:47 PM PDT by antidisestablishment (Islam delenda est)
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To: CharlesOConnell
Problem: Flat surfaces, which can quickly become drop zones for clutter.

Solution: Replace all flat surfaces with tilted ones similar to the following:


32 posted on 08/24/2014 10:05:26 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: Rodamala

>> I am lucky to remember when bills are due because my mind is completely full with a jumble of userids and online passwords.

That is something there is a solution for:
http://keepass.info/
Just invest 30 minutes in learning how to use it properly.


33 posted on 08/24/2014 10:12:56 PM PDT by expat1000 ("If you're explaining, you're losing." Ronald Reagan)
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To: CharlesOConnell

Bookmark for later


34 posted on 08/24/2014 10:21:20 PM PDT by right way right (America has embraced the suck of Freedumb.)
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To: Rodamala

bookmark to re-read ten times and figure out if I need to keep all the crap in my garage that I haven’t used in years but know I will need the day after I get rid of it.


35 posted on 08/24/2014 10:23:05 PM PDT by Doomonyou (Let them eat Lead.)
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To: CharlesOConnell

Good grief...

I have enough to think about without forming bonds with objects.....

The only problem I have with objects is that I often won’t throw them away. Not because of a bond, but because I somehow think I might use it for something later, like a broken electronics and stuff.

So yeah...I’m a packrat but I only save stuff I can built something else out of.

But no emotional bonds...I save that for my wife. And I gave up organizing in 1978...


36 posted on 08/24/2014 10:28:45 PM PDT by Cold Heat (Have you reached your breaking point yet? If not now....then when?)
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To: CharlesOConnell

bkmk


37 posted on 08/24/2014 10:54:08 PM PDT by AllAmericanGirl44
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To: CharlesOConnell

I totally believe the “brain pain” part. I find sorting out all my junk and getting rid of some of it to be really painful, and have always felt silly for feeling that way. Hah! I was right! :)


38 posted on 08/24/2014 11:02:19 PM PDT by Hetty_Fauxvert (FUBO, and the useful idiots you rode in on!)
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To: CharlesOConnell

I need to add this to my collection of stuff...


39 posted on 08/24/2014 11:05:12 PM PDT by Pelham (California, what happens when you won't deport illegals)
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To: SunkenCiv

Thanks for the link.

I don’t do well sharing kitchens with others. The last time I shared a kitchen the only reason things went reasonably well is they let me be the boss of the kitchen. In exchange, they got to use my microwave and I did most if the kitchen cleaning. I am one of those people who likes to keep stuff out on counters and surfaces. Then this one guy moved in. He was the kind who wanted counters all free of clutter. He complained to the landlady, and she forwarded the complaints to me. He bitched about my little kitchen counter compost container. He was also a heroin addict who was bringing in girlfriends who were also addicts and sometimes shooting up in the bathroom and creating other problems. His rent got paid on time, though, because his dad was his payee ( he was on some sort of entitlement, probably Disability)and he took care of it. I wasn’t the only tenant who left because if him and the landlady finally figured this out. After I left, I found out that she told him “one more person leaves because of you—you’re out”. One more police call—she was good on her word.

So pardon me if I don’t have a lot of patience with these near freaks, especially when they’re also control freaks telling others how to live.


40 posted on 08/24/2014 11:09:34 PM PDT by crazycatlady
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