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Box Office: 'Guardians Of The Galaxy' Zooms To $94M Weekend
forbes ^ | 8-3-2014 | Scott Mendelson

Posted on 08/03/2014 8:08:25 AM PDT by Citizen Zed

Walt Disney and Marvel’s Guardians of the Galaxy debuted with a powerhouse $94 million opening weekend. That’s the third biggest opening of the year, behind Captain America: The Winter Soldier ($95m) and Transformers: Age of Extinction ($100m). 

Since opening weekend is of course about marketing, Walt Disney deserves a gold star in that department. From the get-go, their marketing campaign as been a textbook example of how to sell an unknown property to the masses.

Of course, it helps that James Gunn and company delivered a winning final product, and so Disney screened it early and often and let the review embargo drop right before Comic-Con. And now, since the marketing campaign kept quite a few narrative and visual surprises out of the clips and trailers, it may well reap the benefit of audiences discovering their favorite beats in a theater, which is a major driving force for word-of-mouth and repeat viewings. 

(Excerpt) Read more at forbes.com ...


TOPICS: Chit/Chat
KEYWORDS: guardiansofgalaxy
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Anyone see it? Did it live up to the hype?

1 posted on 08/03/2014 8:08:25 AM PDT by Citizen Zed
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To: Citizen Zed

The poster got me hooked, I have to go to see that coon with the machine gun. We rescued a baby one when I was a kid, lots of fun if you don’t mind loosing a bit of blood once in a while; teeth are like needles.


2 posted on 08/03/2014 8:10:48 AM PDT by logic101.net (How many more children must die on the altar of gun free zones?)
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To: Citizen Zed

I hear it’s not really that great of a movie.

Films that must rely solely on their eye-candy effects for viability seldom are.


3 posted on 08/03/2014 8:11:59 AM PDT by fwdude (The last time the GOP ran an "extremist," Reagan won 44 states.)
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To: fwdude
obie is seen here in the costume he used while trying to convince the producers that his presence in the flick could save the day..

alas...


4 posted on 08/03/2014 8:14:46 AM PDT by MeshugeMikey ( "Never, never, never give up". Winston Churchill ...)
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To: fwdude

Saw it last night. It’s not a GREAT movie - It doesn’t change your world view, it doesn’t have a deep emotional or political message and it’s not greater than the sum of its parts. I thought the last act kind of fell flat for the climax which weakened the movie for me overall.

That said... it’s a very fun movie and the actors do a good job making the characters shine which makes the whole thing work.

I was having emotional connections with an anthopomorphized RACCOON!!!
(And if you’re an age-old marvel comics fan (or George Lucas fan) stay for the cookie at the very end of the credits.)


5 posted on 08/03/2014 8:24:13 AM PDT by Skywise
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To: logic101.net

Looks like a good fun movie.


6 posted on 08/03/2014 8:25:49 AM PDT by cripplecreek (Remember the River Raisin.)
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To: Citizen Zed

I enjoyed it. James Gunn has a sense of humor slightly askew of Hollywood which is refreshing. He does darkly comedic moments well. The cast works very well together and it’s very cohesive in story and tone. Worth a ticket. Can’t miss on rental or cable.

I enjoyed how the entire soundtrack was 1980s and 1970s songs as well.


7 posted on 08/03/2014 8:26:31 AM PDT by Bogey78O (We had a good run. Coulda been great still.)
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To: Citizen Zed
I know this is going to make me sound old, but every time I see a photo from that film I think "Really?" I grew up reading about a very different group.


8 posted on 08/03/2014 8:28:44 AM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: fwdude

You heard wrong. 92% on RT, 8/10 average rating and a A Cinemascore. I saw it Friday and it is a fun, eye pleasing, funny, yet serious movie. One of my favorite comic book movies so far.


9 posted on 08/03/2014 8:28:54 AM PDT by aft_lizard
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To: Citizen Zed

I saw it. It has a talking raccoon. With a gun.

Yes, it’s worth it. Just turn off your brain and enjoy,

There are a couple of curse words in it, but the kids hear a lot worst on the playground. No sex scenes.

Make sure you sit through the entire credit roll.


10 posted on 08/03/2014 8:29:28 AM PDT by xtargeter
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To: Citizen Zed

I always hated Disney movies/TV shows because of their ,Happy Sad Happy Sad Happy Sad give you a headache way they made them


11 posted on 08/03/2014 8:31:38 AM PDT by molson209 (Blank)
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To: LostInBayport

The only character from that cover that appears in the movie is Yondu, and most of his fin is missing...


12 posted on 08/03/2014 8:32:02 AM PDT by who knows what evil? (Yehovah saved more animals than people on the ark...www.siameserescue.org.)
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To: Citizen Zed

I saw it.

Good film, and I recommend it. It was fun, and one of the more solid “popcorn movies” I’ve seen in a long time. Definitely worth a matinee.


13 posted on 08/03/2014 8:32:32 AM PDT by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: LostInBayport
Ditto your sentiments. I saw this group and said "Whaaaat?"

After Jim STarlin's treatment of Gamora and Drax, not to mention the stark melodrama that was the original Star Lord, this is cartoonville.

I'm sure it's great fun, but a lot less grey matter involved than the original incarnations.

And, IIRC, 'Rocket Racoon' was introduced in the second 'Sword in the Star' story by Bill Mantlo (the 'Wayfinder' series, with Keith Geffen doing the pencils). I still have the original black and white magazine in storage somewhere.

14 posted on 08/03/2014 8:33:53 AM PDT by Joe Brower (The "American People" are no longer capable of self-governance.)
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To: Citizen Zed

I just checked is on at the six plex movie theater near here.

Four si-fi fantasies. Two kiddie cartoon shows. Nothing for an adult. No dramas. No adventure. No westerns. No war movies.

We truly live in an age of fantasy. 60 years ago these modern fantasy movies would have been given a B budget and played on the bottom of at double feature drive-in along with HERCULES AND THE VAMPIRE WOMEN.


15 posted on 08/03/2014 8:35:08 AM PDT by Ruy Dias de Bivar (Sometimes you need more than seven rounds, Much more.)
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To: xtargeter

Make sure you sit through the entire credit roll.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

why?


16 posted on 08/03/2014 8:35:33 AM PDT by wintertime
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To: Joe Brower

$500 to $1000 for VF to NM copies...


17 posted on 08/03/2014 8:37:17 AM PDT by who knows what evil? (Yehovah saved more animals than people on the ark...www.siameserescue.org.)
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To: Joe Brower
And, IIRC, 'Rocket Racoon' was introduced in the second 'Sword in the Star' story by Bill Mantlo (the 'Wayfinder' series, with Keith Geffen doing the pencils). I still have the original black and white magazine in storage somewhere.

Marvel Preview 7 (I looked it up). It is going for hundreds on Ebay in decent shape. Buy low, sell high!
18 posted on 08/03/2014 8:40:08 AM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: wintertime

There’s a cameo by a Marvel character who was exiled from film long ago.


19 posted on 08/03/2014 8:40:45 AM PDT by Bogey78O (We had a good run. Coulda been great still.)
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To: wintertime

true to most Marvel Movies they roll an “Easter egg” after the credits, that preview and connect the movie into other movies and characters in the marvel movies and things that may come.

yep..and old comic geek here, and huge fan of the earlier incantation of the 70’s Star Lord


20 posted on 08/03/2014 8:45:10 AM PDT by Bottom_Gun (Crush depth dummy - proud NRA member & Certified Instructor)
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