Keyword: guardiansofgalaxy

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  • Box Office: 'Guardians Of The Galaxy' Zooms To $94M Weekend

    08/03/2014 8:08:25 AM PDT · by Citizen Zed · 52 replies
    forbes ^ | 8-3-2014 | Scott Mendelson
    Walt Disney and Marvel’s Guardians of the Galaxy debuted with a powerhouse $94 million opening weekend. That’s the third biggest opening of the year, behind Captain America: The Winter Soldier ($95m) and Transformers: Age of Extinction ($100m).  Since opening weekend is of course about marketing, Walt Disney deserves a gold star in that department. From the get-go, their marketing campaign as been a textbook example of how to sell an unknown property to the masses. Of course, it helps that James Gunn and company delivered a winning final product, and so Disney screened it early and often and let the review embargo drop right before Comic-Con. And...