Maybe it's because.......
I quit shopping JC Penny;s when they quit carrying my American made clothing. I wrote to them. I emailed them. Finally I just said forget it. Haven’t missed them at all.
Gay-Gayer-Gayest
Didn’t JCP institute a wall-to-wall campaign to go after the homosexual market?
What happened to that brilliant idea? Is Ron Johnson the genius who came up with it?
Heh. “Ron Johnson.” That’s kind of funny in itself.
Maybe they can bounce back with a marketing strategy geared towards homosexuals, transgenders and illegal immigrants.
Still. Gay-friendly doesn’t seem to hurt Home Depot or Target business.
Maybe it is simply a changing paradigm for department stores.
With so many competitors all advertising beating depart store prices, and younger people seemed to find stuff more from their smart phones/tablets, tradition retail businesses hurting all over, not just jcp.
Dear JCP: our family has enjoyed shopping JCP for generations. You have a lot of really fine merchandise and your store (and mail order service too) is great!
But we were really “turned off” by your recent homosexual-oriented catalog.
Why do that?
You need to re-examine that....
This article does even address the Elephant in the room,
JC Penny’s liberal social stance.
I would not invest a dime in this company.
they stopped their weekly advertising with coupons
...and not because they used Ellen in their ads, folks.
JCP is likely headed for the graveyard no matter who they hire or don’t hire as a spokesman.
I quit shopping when their spokesman became Ellen Degenerate!
I won’t be back!
When I got their first gay catalog, I sent them a message to stop sending me gay catalogs and I won’t buy from them anymore. I always bought curtains and bedspreads/sheets/blankets from them but with their gay attitude, in my mind, their bedding is now tainted. Don’t care what happens to them.
Their corporate and marketing strategy has been suicidal and uncompromisingly gay.
Paid them off 6 mos ago. never gone back. never will.
Haven’t set foot in the store since they went perv. Hate when this happens to such a long-time business with a great heritage and history. Used to buy a fair number of items there. But they made their decision to join with the forces of deviancy. To hell with them.
Most of the time, any business that needs a “survival plan” is already a walking corpse. Short of an influx of obama-stash cash it is over (and for JCP that would only delay the inevitable).
Ironically the author ends the piece with JCPs epitaph:
“Flawed or not, JCP and Johnson have laid out a plan. The pity is the company on its current path will run out of money and customers before anyone knows if the new model can work.”
I thought the comments were interesting.
For a company whose guidelines to fashion buyers are:
1) Do not offer any item for sale which is attractive to a 50+ year old.
2) Do offer items for sale that are attractive to homosexual transgender adolescent punks.
I think a fashion line named “FAIL” would be quite appropriate.
The merchandise has become shoddy, although that seems to be true everywhere. I used to buy my home goods there (bedding, towels, etc.(. Last few items I bought at Penneys fell apart in a few months. I'm on a fixed income bow. Can't afford to throw money away on junk.
It’s a stop idea. Shopping is largely a shared experience between fire ds, family and even the clerk.
Unless one is like me and knows what size they are in different manifacturers you generally need to try on a pair of shoes, that shirt or suit for fit.
I don’t bother because I stick to a few manufacurers for clothes and they always fit.
As a result I can walk into the store and grab Brooks Bros. Right off the rack or even Allen Edmundsen shoes with confidence.
I order that stuff online anymore and when go to the mall I rarely buy.
The 800 lb elephant in the room goes unmentioned.
Most retailers, if not all, aren’t getting the kind of sales they used to before the economy took a tumble.
People are holding on to what they have a little bit longer, and will only make the necessary purchases. That goes for computers and appliances and clothing and shoes and all household goods.
Only Apple and a few other gadgets seem to be immune to the realities of the market, but, even there, Apple stock has taken a big hit of more than $200 recently, which is probably an indication that investors expect Apple to go the way of the rest of the retail markets. Windows-based PCs haven’t been selling as well as they used to, but no doubt, it’s more about the decisions that people are making to keep their still perfectly good older computers a bit longer.
In a better economy, there is no doubt that Sears and Penny would be doing better, but might still be in trouble for mistakes in management.