Most of the time, any business that needs a “survival plan” is already a walking corpse. Short of an influx of obama-stash cash it is over (and for JCP that would only delay the inevitable).
Ironically the author ends the piece with JCPs epitaph:
“Flawed or not, JCP and Johnson have laid out a plan. The pity is the company on its current path will run out of money and customers before anyone knows if the new model can work.”
It appears there is a big difference between retailing Apple electronics (incessantly pimped by Rush Limbaugh) and commodity clothing and household items (incessantly pimped by Ellen).
But not to worry, I’m sure Ron Johnson will walk away with a huge payoff.