they stopped their weekly advertising with coupons
...and not because they used Ellen in their ads, folks.
“they stopped their weekly advertising with coupons “
They were going swiftly downhill while they were still doing that.
I can’t speak for the rest of the U.S., but JCPenney used to be my “go to” department store. After the ‘two dads’ ad, I stopped going there, and took “JC Penney gift cards” off of my wish list.
Maybe you’re right, but everyone I know who has stopped shopping at JCP has done so ONLY because of Ellen and in-your-face gay ads/pandering. I’ve never heard the word “coupon” mentioned.
Maybe it’s because.......
they stopped their weekly advertising with coupons
...and not because they used Ellen in their ads, folks.
&&&
I shopped JCP for years. I was happy with their merchandise and their prices but dropped them like a hot potato when they came out with their homosexual propaganda catalogue.
I stopped shopping Target when they started carrying sodomite greeting cards.
Miss the goods and services from both stores, but I choose not to support them.
It's not just Ellen in their ads, it is the Father's Day circular sent to my home featuring gay guys with kids; and gay women with kids on Mothers day. They may not have realized it (although I can't believe they didn't); but, this told me that I was no longer the customer base they were interested in.
Personally, I don't go in there as often as I used to because the lack of product in the store has made me wonder if they are really in financial dire straits. I used to walk thru the local Penny's and if I wandered off the main aisles, I would be brushing against clothing and turning sideways to get between circular racks. Now, the amount of merchandise is really down. Not much selection.
Multiple reasons for the demise of JCP:
1). Store locations in malls where sales are declining due to safety issues.
2). Kohls now dominates mid tier retailing haven taken substantial market share from JCP, Sears, and the now defunct Mervyns. Other “value” retailers such as Marshall’s, TJ Maxx, Target, factory outlet stores and even Goodwill stores are stealing business from JCP. Most of these store locations are not in traditional malls.
3). Most important, the product selection. People shop stores where the products are differentiated and the price/value relationship fits their needs. JCP has allowed the product quality and design creativity of its house brands to decline to the point where it’s products are not differentiated. . It’s product assortment looks the same as what is available elsewhere at a lower price. Plus the customer service has declined to the point it is no better than other stores. Why go to a mall to shop JCP when you can go to Kohls, Marshall’s, or Target in a strip center and pay less for the same merchandise? Even better, why not shop online where you can easily compare price and in many cases get free shipping to your home?
Stores die when they are no longer relevant to their target customers. Middle class Americans have other and better options than JCP. It will soon go the way of Circuit City, Mervyn’s, Woolworth’s, and most hometown department stores. Don’t expect Mr. Johnson, a wealthy corporate executive, to understand middle class tastes, needs, or shopping preferences. His advertising campaigns and product selections reflect the consumers he understands. Unfortunately for Mr. Johnson the consumers he wants will never shop at JCP because they don’t go to malls where middle class Americans used to shop.