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News Corp. Exec: 3D TV Just a Niche Product
tvpredictions.com ^ | September 15, 2010 | Philip Swann

Posted on 09/17/2010 2:28:17 AM PDT by Las Vegas Dave

Washington, D.C. (September 15, 2010) -- News Corp COO Chase Carey has dismissed industry claims that 3D TV will be as successful as High-Definition TV.

Speaking to the Hollywood Radio Television Society on Tuesday, Carey said the 3D TV will ultimately have just a niche role in the nation's living rooms, reports TheWrap.com.

Carey, who was previously CEO of DIRECTV, a strong booster of 3D TV, said some consumers will use the 3D set for certain sporting events and movies.

"(But 3D TV) isn't the second coming of HD, and if you say it will have the speed of adoption that HD had, I'm not buying that," Carey said.

Many industry officials have tried to compare the slow adoption of the 3D TV to the slow advancement of the HDTV a decade ago. The Consumer Electronics Association has estimated that only 1.1 million 3D TVs will be in homes by year's end. But TV makers and other 3D TV defenders say that consumers will eventually embrace the new format as they did the high-def set.

Carey, however, says the two technologies are dramatically different, reports TheWrap.com.

"I don't think you'll pop home and watch 8 o'clock TV with 3D glasses on," he said. "The (adoption) will be somewhat different than HD. That was a situation where, if you had two other networks doing it, you didn't want to be left out."

News Corp. owns the Fox Network. Chase's remarks could suggest the network is not inclined to invest heavily in 3D TV at this time.


TOPICS: TV/Movies
KEYWORDS: 3dhdtv

1 posted on 09/17/2010 2:28:21 AM PDT by Las Vegas Dave
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To: ADemocratNoMore; advertising guy; aft_lizard; AJMaXx; Alice in Wonderland; american colleen; ...
Pinging the HDTV list..
HDTV pings!

2 posted on 09/17/2010 2:30:38 AM PDT by Las Vegas Dave (To anger a Conservative, tell him a lie. To anger a Liberal, tell him the truth.)
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To: Las Vegas Dave

I don’t know how this will play out but I keep thinking of the Sam Warner remark “Who the hell wants to hear actors talk??” ! ...


3 posted on 09/17/2010 3:30:14 AM PDT by jmcenanly
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To: Las Vegas Dave
As long as 3-D TV requires you wear special glasses, it will essentially remain a niche product. The push right now should be for almost all TV programming to go to high-definition broadcasting.
4 posted on 09/17/2010 4:36:02 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: RayChuang88
As long as 3-D TV requires you wear special glasses, it will essentially remain a niche product.

Yes. Because the 3-D with glasses has been around for decades. It never really had much impact on movies in theaters. It will probably have a similar low impact on home TVs.

April 8, 1953, the first big Hollywood 3D film hits movie screens: Man In The Dark, starring Edmond O'Brien. It was described as underwhelming.
5 posted on 09/17/2010 4:58:00 AM PDT by TomGuy
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To: Las Vegas Dave

I was at a private 3D TV showing by Panasonic yesterday and the stuff was quite good - and the plasma 3D picture blows LCD out of the water (faster refresh as well as the other plasma advantages).
The point they were making was that the 3D TV’s use the best technology and are therefore also the best 2D TV’s, which makes a certain amount of sense.
I agree about it being a niche, though, especially at $200 a pop for glasses!

Cheers
Jim


6 posted on 09/17/2010 6:51:55 AM PDT by gymbeau (Free Tibet! (Limit two per customer))
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To: RayChuang88

There appears to be medical issues with it because it causes unpleasant side-effects in a significant number of people.


7 posted on 09/17/2010 9:18:04 AM PDT by Brett66 (Where government advances, and it advances relentlessly , freedom is imperiled -Janice Rogers Brown)
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To: jmcenanly
Who the hell wants to see news pundits in High Definition?


8 posted on 09/17/2010 11:06:31 AM PDT by a fool in paradise (Ask yourself,where does Saudi Arabia fit on a scale of "passive" to "moderate" to "extremist" Islam?)
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To: Las Vegas Dave

I watched 3DTV for the first time yesterday in a Sony store. I think the blinking of the glasses makes everything a little darker, and that really detracts from the, to use the overused word, “experience”.

BTW the TV (46” I think) was about $2800 and the glasses are $150 each.


9 posted on 09/17/2010 11:22:53 AM PDT by jiggyboy (Ten per cent of poll respondents are either lying or insane)
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To: jiggyboy
Black Friday sales are expected to have very good pricing for some HDTV’s, large screens in the $400-$600 dollar range, with possibly door buster prices for the 4AM crowd.
10 posted on 09/17/2010 3:22:48 PM PDT by Las Vegas Dave (To anger a Conservative, tell him a lie. To anger a Liberal, tell him the truth.)
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To: Las Vegas Dave

I don’t even think it’s going to be a niche. They’re incredibly expensive, and because of the glasses there’s no multi-tasking. Most people do stuff while watching TV, but you can’t read or play on the computer with those 3D glasses on.


11 posted on 09/17/2010 3:24:44 PM PDT by discostu (Keyser Soze lives)
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To: jmcenanly

Just think of how many times 3D has already failed in the market.


12 posted on 09/17/2010 3:25:49 PM PDT by discostu (Keyser Soze lives)
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To: Las Vegas Dave

I wholeheartedly agree.


13 posted on 09/17/2010 8:02:16 PM PDT by SunkenCiv (Democratic Underground... matters are worse, as their latest fund drive has come up short...)
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