Posted on 09/17/2010 2:28:17 AM PDT by Las Vegas Dave
Washington, D.C. (September 15, 2010) -- News Corp COO Chase Carey has dismissed industry claims that 3D TV will be as successful as High-Definition TV.
Speaking to the Hollywood Radio Television Society on Tuesday, Carey said the 3D TV will ultimately have just a niche role in the nation's living rooms, reports TheWrap.com.
Carey, who was previously CEO of DIRECTV, a strong booster of 3D TV, said some consumers will use the 3D set for certain sporting events and movies.
"(But 3D TV) isn't the second coming of HD, and if you say it will have the speed of adoption that HD had, I'm not buying that," Carey said.
Many industry officials have tried to compare the slow adoption of the 3D TV to the slow advancement of the HDTV a decade ago. The Consumer Electronics Association has estimated that only 1.1 million 3D TVs will be in homes by year's end. But TV makers and other 3D TV defenders say that consumers will eventually embrace the new format as they did the high-def set.
Carey, however, says the two technologies are dramatically different, reports TheWrap.com.
"I don't think you'll pop home and watch 8 o'clock TV with 3D glasses on," he said. "The (adoption) will be somewhat different than HD. That was a situation where, if you had two other networks doing it, you didn't want to be left out."
News Corp. owns the Fox Network. Chase's remarks could suggest the network is not inclined to invest heavily in 3D TV at this time.
I don’t know how this will play out but I keep thinking of the Sam Warner remark “Who the hell wants to hear actors talk??” ! ...
I was at a private 3D TV showing by Panasonic yesterday and the stuff was quite good - and the plasma 3D picture blows LCD out of the water (faster refresh as well as the other plasma advantages).
The point they were making was that the 3D TV’s use the best technology and are therefore also the best 2D TV’s, which makes a certain amount of sense.
I agree about it being a niche, though, especially at $200 a pop for glasses!
Cheers
Jim
There appears to be medical issues with it because it causes unpleasant side-effects in a significant number of people.
I watched 3DTV for the first time yesterday in a Sony store. I think the blinking of the glasses makes everything a little darker, and that really detracts from the, to use the overused word, “experience”.
BTW the TV (46” I think) was about $2800 and the glasses are $150 each.
I don’t even think it’s going to be a niche. They’re incredibly expensive, and because of the glasses there’s no multi-tasking. Most people do stuff while watching TV, but you can’t read or play on the computer with those 3D glasses on.
Just think of how many times 3D has already failed in the market.
I wholeheartedly agree.
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