Posted on 07/08/2010 9:12:29 PM PDT by dayglored
Microsoft is positioning its upcoming Windows Phone 7 smartphone OS, planned for release this October, as an "ad-serving machine."
That's how Microsoft exec Kostas Mallios described the OS...
Microsoft's smartphone OS will provide advertisers with three levels of ad-serving "opportunities" in addition to standard browser-based ads, and in a radical departure from the tacks taken by either Apple's app-based iAds, or Google's browser-centric world, two of Windows Phone 7's ad-delivery systems will enable ads to be sent outside of either apps or the browser.
The first level of ad-serving is app-based. No surprise there... The next two ad-serving schemes, however, break new ground — although some may argue that it's ground that might better be left un-tilled.
One is based on Windows Phone 7's concept of "tiles",... "That tile," Mallios told his crowd, "is actually a dynamic tile that you're now able to push information to as an advertiser, and stay in touch with your customer. It's a dynamic relationship that's created. It provides for an ongoing dialogue with a consumer."
"We have a third concept called 'toast'," Mallios said... Toast allows advertisers to push ads onto your Windows Phone 7 smartphone whether you have an associated app running or not. The advertiser sends your phone an ad, your phone receives and displays it, you view it, and presumably you tap 'n' buy whatever the advertiser is promoting.
Mallios adds: "A customer can opt out of all of this, or they can opt in — it depends on how creative we are in gathering their attention and wanting to keep them engaged."
(Excerpt) Read more at theregister.co.uk ...
Until they stop... BREATHING !!!
I don't understand. I've had a Blackberry for a few months. I've downloaded a number of apps. I surf the web regularity (mostly FR). I text. I make calls. I check sports scores. I check the weather. I navigate.
I don't remember seeing an ad, except maybe on a web page I visited, and I'm not even sure about seeing any there. Where does this ad thing fit in again, and why would anybody tolerate even one of them?
Thanks for the support
Zombieland Rule Number 2: It's a zombie - the only way to kill it is with a head-shot, and it should be a double-tap to make sure...;) Where's Darl?
Funny, because it seems that there's a company in Cupertino whose entire mobile phone ad strategy relies on "rich media" full-screen animated pop-ups, all from an ad-engine embedded in the operating system.
“The only thing that can put a stop to an ever-increasing deluge of annoying advertisements will be customer rejection of the phones the ads are delivered on. “
Or, *gasp*, pay for the application and not get the ads!
I finally left MS mobile after many years; they decided to rewrite the OS and leave my apps in the dust, so I returned the favor. It looks like I made the right decision.
That's actually a good idea. At the very least you could have phones that sell at a discount on the condition that you have to live with the ads.
Yeah, it’s like going into True Value and seeing five gallon buckets for $4.99 with True Value’s name on it. They should give away the buckets for free if they want me to advertise for them.
Windows Mobile 6.0 and 6.5 have available %HOSTS% file managers and editors and hacks that block all sorts of network traffic.
I suspect I’ll continue using this strategy to block out the WinMobile 7 ad space too.
You don’t actually think what you’re paying for the phone provides any profit do you? Most cellphones, smart or dumb, are sold at a loss at the time of sale. Where they turn a profit is later: contracts, fees, ad sells. It’s the razor marketing method writ digital.
Wow, I've topped Satan now? You have some serious problems Rachel.
Please read your criticism of the Microsoft ad engine:
Oh please MicroSoft, I loved all the pop ups on IE in the 90s... can you make it all blinky and flashy too like a cheap GIF that gives me seizures?
That is, in fact, EXACTLY what iAds does - it's a pop up ad engine, full screen, for 'rich media' content, meaning those blinky and flashy ads.
The point is 100% correct and accurate. I understand you don't like it, but your preference for the point is immaterial to its accuracy.
And I see you miss a key statement from this article:
Mallios adds: "A customer can opt out of all of this, or they can opt in — it depends on how creative we are in gathering their attention and wanting to keep them engaged."
This is a HUGE change from either AdMob or iAds; neither of those ad engines allows the customer - you - to opt out of advertisements. That is a decision left to the OS creator (Google or Apple) or the app vendor. It's not your call.
Microsoft's ad engine appears to let YOU decide if you want the advertisements. It's up to the advertisers to make the ads worthwhile (such as electronic coupons). If you don't want them, turn them off.
It's pretty obvious, I think - the flashy pop ups are a feature of iAds. And as a customer you can turn the Microsoft ad delivery off. I think there are some significant differences here, differences you choose not ignore or condemn.
Signed,
The man who is worse than Satan himself, the GD EVIL LIAR of unforgivable sins against Apple
One of the reasons I quit watching TV some years ago.
Except, *gasp* there are many apps whose authors don't offer paid versions because they prefer the ad revenue.
For them the appropriate strategy for those that object to ads is indeed consumer rejection.
“Except, *gasp* there are many apps whose authors don’t offer paid versions because they prefer the ad revenue. “
True, but I have yet to run across a single app I use that doesn’t have a paid-to-remove-ads alternative. If the application is ad only, I will not use it unless the ads make it worthwhile. I’ve used some beta level apps that are “ad-only” while you debug the app for the author.
My *gasp* stupidity was directed at people that think all software should be all be free ... and, believe me, they are out there.
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