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Pepsi Bottling Ventures [PepsiCo to make "throwback" Pepsi and Mountain Dew with sugar not HFCS]
Beverage Industry ^ | January 15, 2009 | Elizabeth Fuhrman

Posted on 02/16/2009 2:47:16 AM PST by Daffynition

............This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release...........

(Excerpt) Read more at bevindustry.com ...


TOPICS: Business/Economy; Food
KEYWORDS: colawars; food; pepsi; sugar
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To: indcons

si

grazzy azz!


21 posted on 02/16/2009 7:55:40 AM PST by woollyone (I believe God created me- you believe you're related to monkeys. Of course I laughed at you!)
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To: woollyone

LOL

De Nada


22 posted on 02/16/2009 8:02:26 AM PST by indcons (An eye for an eye; a tooth for a tooth.)
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To: Daffynition

Yep. Called it the minute they premiered the new logo. Also notice they’ve recycled the ‘new generation’ marketing ploy. This is no accident.


23 posted on 02/16/2009 8:03:55 AM PST by rintense (Go Israel!)
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To: kalee

Snapple has already done this, as I recently discovered. Their new Organic version of their bottled tea is made with sugar. What a taste difference! So much better. They would be smart to just phase out their old HFCS (high fructose corn syrup) version, as it tastes blech by comparison.


24 posted on 02/16/2009 8:28:38 AM PST by my_pointy_head_is_sharp (We're living in the Dark Ages. The Totalitarians are on the rise!)
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To: Mase
yeah, I can't do either of those due to sensitivity. I try to stay away from fructose also but sometimes I indulge. I'm quite content to be a tea drinker, but an occasional Pepsi is a treat.
25 posted on 02/16/2009 12:47:30 PM PST by grame (please pray for the 38th MP Co in Baghdad/who are on their way home!)
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To: Richard Kimball
I heard that about Hershey somewhere else. But the price of the shelf sugar has gone up about 20 cents per pound in the last 3 or 4 months. I don't eat too much processed food, but I live in a corn growin’ state and know that there is a lot of emotion on both sides of that issue.
26 posted on 02/16/2009 12:52:36 PM PST by grame (please pray for the 38th MP Co in Baghdad/who are on their way home!)
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To: indcons

I am not much of a pop drinker, but I discovered Mexican Coke, and damn that stuff is good.


27 posted on 05/11/2009 5:28:31 AM PDT by Rannug
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